---
title: "Hair Highlighting Kit — $391K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/hair-highlighting-kit"
last_updated: "2026-08-11T09:00:57.930Z"
locale: en
meta:
description: "Niche score 48/100 · $391K/yr market · 792K searches/yr · $13.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $391K/yr market · 792K searches/yr · $13.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hair Highlighting Kit — $391K/yr Amazon US Niche (2026) - Flapen"
---
# **hair highlighting kit**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 55Growth 40Conversion 45Competition 32Returns 98Price range 79Avg price 64Brand share 3Review moat 24Quality gap 57
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$6.87–$48.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.64**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$391K**
$391K/yr · 792K searches
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+11.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****5,297.89**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, hair highlighting kit is a $391K/yr Amazon United States market (792K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 48/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hair highlighting kit market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$341K–$409K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#106**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **33%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**68**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**0%**
- L'Oreal Paris54% - REVLON27% - Clairol12% - Xarchy3% - Madison Reed2% - Jexine1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.8% search growth over the last 90 days.
20K15KSpike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/hair-highlighting-kit/trend)
## **Top hair highlighting kit search terms**
- **hair highlighting kit**144K/yr+2.7%3.4% conv. - **highlight kit**79K/yr+90.8%3.1% conv. - **highlight hair kit**78K/yr-4.5%2.7% conv. - **balayage kit**59K/yr+37.0%1.0% conv. - **highlighting kit**52K/yr+14.6%2.8% conv. - **blonde highlight kit**44K/yr+13.4%3.6% conv. - **highlights hair color kit**65K/yr-9.9%2.8% conv. - **hair highlights**33K/yr-1.8%2.0% conv. - **blonde highlights**23K/yr+9.6%1.6% conv. - **balayage hair dye kit**40K/yr-31.2%1.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/hair-highlighting-kit/search-terms)
## **Top hair highlighting kit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$39K20%$78K30%$117K40%$156K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Revlon Color Effects Highlighting Kit Permanent Hair Dye For Balayage Frosting & Ombre Styling Ammonia & Paraben Free 20 Blonde 8 Oz (Pack of 1)**REVLON**$6.87**4.5★8,076 rev](https://www.amazon.com/dp/B00V453GYM) [2**LOreal Paris Frost and Design Cap Hair Highlights For Long Hair H85 Champagne 1 kit**L'Oreal Paris**$11.60**4.6★5,655 rev](https://www.amazon.com/dp/B001EXHT2O) [3**Clairol Nicen Easy Frost & Tip Original Hair Dye Light Blonde to Medium Brown Hair Color Pack of 1**Clairol**$9.89**4.7★2,128 rev](https://www.amazon.com/dp/B078KFD2JF) [4**LOreal Paris Colorista Hair Bleach Highlights Hair Color Kit 1 Hair Bleach Kit**L'Oreal Paris**$13.43**4.3★8,572 rev](https://www.amazon.com/dp/B01LZ2EBF8) [5**LOreal Paris Professional Techniques Frost and Design Caramel 1-Count**L'Oreal Paris**$10.88**4.5★2,240 rev](https://www.amazon.com/dp/B001EXJUTY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LOreal Paris Superior Preference Balayage Kit Hair Dye for At-Home Highlighting with Pro Toning Mask Light to Dark Blonde 1 Kit**L'Oreal Paris**$12.70**908 rev3y ago](https://www.amazon.com/dp/B0BGVZC22D) [**Xarchy 19 Pcs Professional Hair Bleach Kit Hair Coloring Products with Hair Dye Brush Hair Color Bowl Hairclips Applicator Earmuffs for Hair Highlighting and Hair Coloring at Home**Xarchy**$10.11**3,197 rev3y ago](https://www.amazon.com/dp/B0BMF1G6LB) [**2 Pcs Hair Coloring Highlighting Cap Reusable Silicone Highlight Cap Pull Through Caps for Hair Coloring Frosting Cap with Hook Hair Dye Cap with Holes Hair Salon Tools Hairdressing Highlighting Kit**Jexine**$10.22**750 rev4y ago](https://www.amazon.com/dp/B09SKRWX9K) [**Madison Reed Light Works Balayage Highlighting Kit Creates Natural-Looking Cool Vanilla Highlights (Sorrento - Blonde) Amonia Free Cruelty Free 2 Step Process That Lightens & Tones Hair**Madison Reed**$48.72**296 rev5y ago](https://www.amazon.com/dp/B098P6HGHK) [**Clairol Nicen Easy Frost & Tip Original Hair Dye Light Blonde to Medium Brown Hair Color Pack of 1**Clairol**$9.89**2,128 rev8y ago](https://www.amazon.com/dp/B078KFD2JF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Clairol Nicen Easy Frost & Tip Original Hair Dye Light Blonde to Medium Brown Hair Color Pack of 1**Clairol**$9.89**4.7★**▲ 88%**](https://www.amazon.com/dp/B078KFD2JF) [**LOreal Paris Couleur Experte 2-Step Home Hair Color and Highlights Kit Toasted Coconut**L'Oreal Paris**$15.22**4.4★**▲ 26%**](https://www.amazon.com/dp/B000KONZQC) [**LOreal Paris Colorista Hair Bleach Highlights Hair Color Kit 1 Hair Bleach Kit**L'Oreal Paris**$13.43**4.3★**▲ 18%**](https://www.amazon.com/dp/B01LZ2EBF8) [**Revlon Color Effects Highlighting Kit Permanent Hair Dye For Balayage Frosting & Ombre Styling Ammonia & Paraben Free 30 Honey 8 Oz (Pack of 1)**REVLON**$12.11**4.5★**▲ 13%**](https://www.amazon.com/dp/B00VRAK4ZS) [**Revlon Color Effects Highlighting Kit Permanent Hair Dye For Balayage Frosting & Ombre Styling Ammonia & Paraben Free 20 Blonde 8 Oz (Pack of 1)**REVLON**$6.87**4.5★**— 6%**](https://www.amazon.com/dp/B00V453GYM)
**~~View all trending →~~**
## **What buyers say about hair highlighting kit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Good quality kit”*
**Color**15%
*“Natural color”*
**Value For Money**14%
*“Good value for price”*
**Ease Of Use**12%
*“easy to use by keeping everything in one place”*
**Suitability Colored Hair**7%
*“It gives me the best cool blonde color”*
**Hair Styling**3%
*“gave My Hair some Great Highlight's”*
**Instructions/User Manual/Troubleshooting**3%
*“Easy instructions”*
**Advertised Vs Actual Product**3%
*“Does the Job”*
**Durability**2%
*“They were affordable and durable”*
**Soft Feel**2%
*“its super soft”*
### **What buyers complain about **
**Color**22%
*“Does not color gray”*
**Suitability Colored Hair**19%
*“I am not happy with this hair dye”*
**Functionality-Overall**9%
*“Did not work”*
**Value For Money**4%
*“Waste of money”*
**Size-Overall**4%
*“cap hole very small”*
**Hair Related**4%
*“I ruined my hair”*
**Quality-Overall**3%
*“Bad quality”*
**Strength**3%
*“The brushes are somewhat thin and flimsy”*
**Suitability Short Hair**2%
*“not good for your hair”*
**Advertised Vs Actual Product**2%
*“The description is misleading”*
### **Top return reasons **
**Color**29%
**Suitability Colored Hair**22%
**Size-Overall**10%
**Advertised Vs Actual Product**6%
**Value For Money**4%
**Quality-Overall**4%
**Functionality-Overall**3%
**Leak-Proof**2%
**Gap/Hole**2%
**Product Condition**2%
## **Common questions**
- **Is hair highlighting kit profitable to sell on Amazon United States?**
- The niche generates $391K/yr across 18 tracked products. 90-day search growth is +11.8%. Flapen's verdict: Skip it (48/100).
- **How competitive is the hair highlighting kit niche?**
- 6 brands and 68 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in hair highlighting kit?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.5%.
- **When does demand for hair highlighting kit peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the hair highlighting kit niche?**
- Listings span $6.87–$48.72; the average listing price is $13.64 (sweet spot $15–$100). The average incumbent carries 5,298 reviews — the moat a new listing must climb.
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