---
title: "hair growth vitamins — $6.9M/yr Amazon United States Niche, Score 68/100 - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/hair-growth-vitamins"
last_updated: "2026-07-20T23:30:14.665Z"
locale: en
meta:
description: "hair growth vitamins shows a $6.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "hair growth vitamins shows a $6.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "hair growth vitamins — $6.9M/yr Amazon United States Niche, Score 68/100 - Flapen"
---
# **hair growth vitamins**
**Worth a look**
Shows a $6.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 99Growth 20Conversion 61Competition 79Returns 98Price range 86Avg price 95Brand share 71Review moat 19Quality gap 53
**Market size**
**Incredible****$6.9M**
$6.9M/yr · 4.3M searches
**Returns**
**Incredible****0.4%**
return rate — above 6% kills the launch gate
**Avg price**
**Incredible****$30.75**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.00–$85.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-10.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****15,738.07**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, hair growth vitamins is a $6.9M/yr Amazon United States market (4.3M searches/yr). The top 5 brands hold 63% of demand. Verdict: Worth a look — 68/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **200K–250K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$6.2M–$7.7M**
- units × avg price
- **Launch success**
- **100%**
- 9 of 9 new (360d)
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#86**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **132 days**
## **Competition**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**32 **▲rising
**Sellers**
**724**
**Top-5 brand share**
**63%**
Top 20: 93%
**Top-5 click share**
**36%**
Top 20: 75%
**Open market**
**31%**
- Nature's Bounty23% - Nutrafol12% - MARYRUTH'S11% - NUTRAHARMONY8% - Force Factor7% - Viviscal6%
## **Demand**
Weekly Amazon search volume, last 48 weeks — -10.1% search growth over the last 90 days.
100K60KSpike '26Aug '25Oct '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/hair-growth-vitamins/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$206K6%$413K9%$619K12%$825K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 55 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Natures Bounty Advanced Hair Skin & Nails Argan-Infused Vitamin Supplement with Biotin and Hyaluronic Acid 150 Rapid Release Softgels 50 Total Servings**Nature's Bounty**$10.51**4.6★66,033 rev](https://www.amazon.com/dp/B0072F8D7S) [2**MARYRUTHS Liquid Multivitamin + Hair Growth | Clinically Tested in Women for Thicker Hair & Facial Wrinkles | Biotin 10000mcg | Lustriva Hair Growth Supplements | Skin Care | Ages 18+ | 15.22 Fl Oz**MARYRUTH'S**$34.84**4.5★19,356 rev](https://www.amazon.com/dp/B0CWS5QP8F) [3**Biotin | Collagen | Hyaluronic Acid | Keratin - Hair Growth & Strength Support Vitamins - Skin & Nails Supplement - Clinically Tested for Men & Women - 25000mcg Vitamins B1 B2 B3 B6 & B7 - 60 Caps**NUTRAHARMONY**$26.45**4.5★18,533 rev](https://www.amazon.com/dp/B09RKDGYJD) [4**Nutrafol Womens Balance Hair Growth Supplements Ages 45 and Up Clinically Tested for Visibly Thicker Hair and Scalp Coverage Dermatologist Recommended - 1 Month Supply**Nutrafol**$84.85**4.2★15,776 rev](https://www.amazon.com/dp/B07QZ5CTTF) [5**Force Factor Hair Growth Accelerator Soft Chews Hair Growth Vitamins for Women and Men with Clinically Studied Lustriva and Biotin Promotes Thicker Fuller Stronger Hair Mixed Berry 60 Soft Chews**Force Factor**$34.01**4.2★5,430 rev](https://www.amazon.com/dp/B0DGR9J7LB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Force Factor Hair Growth Accelerator Pro Clinically Studied Lustriva Biotin Keratin Saw Palmetto & Hair Growth Vitamins Hair Growth Supplement for Women Results Starting in 3 Weeks 90 Capsules**Force Factor**$61.11**116 rev3mo ago](https://www.amazon.com/dp/B0GWFVJFJ2) [**Lemme Grow Hair Growth Booster Soft Chews w/Vitamins for Women and Men with Clinically Studied Lustriva and Biotin Promotes Thicker Fuller Stronger Hair Mixed Berry 30 Day Supply**Lemme**$32.84**103 rev3mo ago](https://www.amazon.com/dp/B0GP95JGSH) [**Viviscal Hair Growth Supplements for Women for Thicker Fuller Hair Nourishes Thinning & Loss with Proprietary Collagen Complex 60 Tablets 1 Month Supply**Viviscal**$39.21**30,194 rev4mo ago](https://www.amazon.com/dp/B0GQJWBFZ6) [**Nature Made Advanced Hair Skin and Nails Gummies Biotin Pro Retinol A Niacinamide Vitamin C & Vitamin E 80 Gummies 40 Day Supply**Nature Made**$12.18**157 rev5mo ago](https://www.amazon.com/dp/B0GN633ZXD) [**Benevolent Lustriva Hair Growth Supplement Advanced Hair Vitamins with Keratin & Biotin for Thicker-Looking Stronger Strands Support for Stress-Related Thinning in Women & Men USA-Made 90 ct**Benevolent Nourishment**$23.71**73 rev5mo ago](https://www.amazon.com/dp/B0GJR5KTLY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Force Factor Hair Growth Accelerator Pro Clinically Studied Lustriva Biotin Keratin Saw Palmetto & Hair Growth Vitamins Hair Growth Supplement for Women Results Starting in 3 Weeks 90 Capsules**Force Factor**$61.11**4.7★**▲ 346%**](https://www.amazon.com/dp/B0GWFVJFJ2) [**Lemme Grow Hair Growth Booster Soft Chews w/Vitamins for Women and Men with Clinically Studied Lustriva and Biotin Promotes Thicker Fuller Stronger Hair Mixed Berry 30 Day Supply**Lemme**$32.84**4.7★**▲ 343%**](https://www.amazon.com/dp/B0GP95JGSH) [**Viviscal Hair Growth Supplements for Women for Thicker Fuller Hair Nourishes Thinning & Loss with Proprietary Collagen Complex 60 Tablets 1 Month Supply**Viviscal**$39.21**4.3★**▲ 338%**](https://www.amazon.com/dp/B0GQJWBFZ6) [**Nature Made Advanced Hair Skin and Nails Gummies Biotin Pro Retinol A Niacinamide Vitamin C & Vitamin E 80 Gummies 40 Day Supply**Nature Made**$12.18**4.5★**▲ 331%**](https://www.amazon.com/dp/B0GN633ZXD) [**Hair Growth Supplements for Women Ages 30 and Up - Clinically Tested for Visibly Thicker Hair with Biotin 10 000mcg Vitamins Keratin Collagen Saw Palmetto Supports Scalp Skin & Nails 120 ct**Wiltormin**$24.28**4.2★**▲ 331%**](https://www.amazon.com/dp/B0G3LTXRH2)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Hair Growth**24%
*“Amazing Hair Growth”*
**Taste-Overall**14%
*“Strong taste”*
**Quality-Overall**11%
*“Great product as expected”*
**Vitamin**7%
*“Yummy Vitamins”*
**Value For Money**4%
*“Excellent value for money”*
**Smell**3%
*“Amazing smell”*
**Ease Of Use**3%
*“Easy to Take”*
**Soft Feel**2%
*“Soft and manageable”*
**Efficiency**2%
*“Effective”*
**Advertised Vs Actual Product**2%
*“Looks just like the picture”*
### **What buyers complain about **
**Taste-Overall**9%
*“Horrible after taste”*
**Functionality-Overall**9%
*“DIDN'T WORK FOR ME”*
**Value For Money**8%
*“Quite expensive”*
**Hair Related**6%
*“It makes your hair texture very weird”*
**Smell**5%
*“Bad smell”*
**Allergies**4%
*“ALLERGIC REACTION”*
**Side Effects**4%
*“Bad side effects”*
**Hair Growth**4%
*“really doesnt make a difference with hair growth”*
**Vitamin**3%
*“Most awful vitamins EVER”*
**Color**2%
*“Completely different color”*
### **Top return reasons **
**Functionality-Overall**13%
**Smell**12%
**Value For Money**11%
**Advertised Vs Actual Product**10%
**Oily/Greasy**10%
**Damage/Burn Hair**6%
**Size-Overall**4%
**Side Effects**4%
**Leak-Proof**4%
**Defective Material/Parts**3%
## **Common questions**
- **Is hair growth vitamins profitable to sell on Amazon United States?**
- The niche generates $6.9M/yr across 55 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Worth a look (68/100).
- **How competitive is the hair growth vitamins niche?**
- 32 brands and 724 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in hair growth vitamins?**
- Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Value For Money. The return rate is 0.4%.
- **What does it cost to enter the hair growth vitamins niche?**
- Listings span $6.00–$85.47; the average listing price is $30.75 (sweet spot $15–$100). The average incumbent carries 15,738 reviews — the moat a new listing must climb.
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