---
title: "Hair Growth Supplement — $1.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/hair-growth-supplement"
last_updated: "2026-08-11T09:20:53.134Z"
locale: en
meta:
description: "Niche score 55/100 · $1.2M/yr market. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $1.2M/yr market. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hair Growth Supplement — $1.2M/yr Amazon US Niche (2026) - Flapen"
---
# **hair growth supplement**
**Worth a look**
Shows low returns (0.8%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Market size 81Growth 16Conversion 72Competition 30Returns 96Price range 90Avg price 88Brand share 15Review moat 22Quality gap 70
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$20.60–$104.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$63.20**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.2M**
$1.2M/yr · 280K searches
**Conversion**
**Good****6.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****8,838.59**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-17.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, hair growth supplement is a $1.2M/yr Amazon United States market (280K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hair growth supplement market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$1.3M–$1.6M**
- units × avg price
- **Conversion rate**
- **6.7%**
- **Avg BSR**
- **#459**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▲rising
**Sellers**
**19**
**Top-5 brand share**
**94%**
Top 20: 94%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**0%**
- Viviscal70% - Generic22% - --6% - Nutrafol3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.6% search growth over the last 90 days.
50K30KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 4.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/hair-growth-supplement/trend)
## **Top hair growth supplement search terms**
- **viviscal pro**161K/yr-21.6%4.7% conv. - **viviscal pro hair growth supplement for women**40K/yr+6.5%6.8% conv. - **viviscal men**19K/yr+15.7%12.1% conv. - **viviscal hair growth supplement for men**21K/yr-9.8%9.8% conv. - **viviscal for men**10K/yr-6.9%8.6% conv. - **viviscal professional**8K/yr-28.7%3.6% conv. - **viviscal professional 180 tablets**12K/yr-60.6%4.9% conv. - **viviscal man**5K/yr-44.2%7.8% conv. - **viviscal professional hair growth**5K/yr-75.5%0.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/hair-growth-supplement/search-terms)
## **Top hair growth supplement products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$59K10%$119K15%$178K20%$237K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Viviscal Mens Hair Growth Supplements for Thicker Fuller Hair Clinically Proven Collagen Complex 180 Tablets 3 Month Supply**Viviscal**$80.93**4.2★2,742 rev](https://www.amazon.com/dp/B085S84LLV) [2**Viviscal Hair Growth Supplements For Women For Thicker Fuller Hair Nourishes Thinning & Loss With Proprietary Collagen Complex 60 Tablets 1 Month Supply**Viviscal**$32.39**4.3★30,194 rev](https://www.amazon.com/dp/B085S8DGWT) [3**Viviscal Mens Hair Growth Supplements for Thicker Fuller Hair Clinically Proven Collagen Complex 60 Tablets 1 Month Supply**Viviscal**$38.43**4.2★2,742 rev](https://www.amazon.com/dp/B085S7H7K1) [4**Hair Growth Support Supplement (New Packaging) (180 Tablets Supplement)**Generic**$79.51**3.9★8 rev](https://www.amazon.com/dp/B0FLWQT9Q9) [5**Viviscal Hair Growth Supplements for Women Thicker Fuller Hair Support for Thinning Hair and Hair Loss with Biotin and Marine Collagen Drug-Free 180 Tablets 90-Day Supply**Viviscal**$82.43**4.3★30,194 rev](https://www.amazon.com/dp/B085S7SNM3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pro Advanced Hair Growth Supplement | Daily Formula for Fuller Healthier Hair- 3 Month Supply 180-Tablets**Generic**$87.91**1 rev4mo ago](https://www.amazon.com/dp/B0GQHZ38V6) [**Viviscal Hair Growth Supplements for Women for Thicker Fuller Hair Nourishes Thinning & Loss with Proprietary Collagen Complex 60 Tablets 1 Month Supply**Viviscal**$39.21**30,194 rev4mo ago](https://www.amazon.com/dp/B0GQJWBFZ6) [**Viviscal Hair Growth Supplements for Women Thicker Fuller Hair Support for Thinning Hair and Hair Loss with Biotin and Marine Collagen Drug-Free 180 Tablets 90-Day Supply**Viviscal**$82.97**30,194 rev4mo ago](https://www.amazon.com/dp/B0GQJQNGWV) [**Professional Hair Growth Supplement - 60 Tablets - For Thicker - Fuller Hair Advanced Supplement**Generic**$51.88**0 rev6mo ago](https://www.amazon.com/dp/B0GC7XNBRK) [**Hair Growth Support Supplement (New Packaging) (180 Tablets Supplement)**Generic**$79.51**8 rev1y ago](https://www.amazon.com/dp/B0FLWQT9Q9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Viviscal Hair Growth Supplements for Women Thicker Fuller Hair Support for Thinning Hair and Hair Loss with Biotin and Marine Collagen Drug-Free 180 Tablets 90-Day Supply**Viviscal**$82.97**4.3★**▲ 282%**](https://www.amazon.com/dp/B0GQJQNGWV) [**Viviscal Hair Growth Supplements for Women for Thicker Fuller Hair Nourishes Thinning & Loss with Proprietary Collagen Complex 60 Tablets 1 Month Supply**Viviscal**$39.21**4.3★**▲ 279%**](https://www.amazon.com/dp/B0GQJWBFZ6) [**Hair Growth Support Supplement (New Packaging) (180 Tablets Supplement)**Generic**$104.82**0.0★**▲ 277%**](https://www.amazon.com/dp/B0GPLJS5CL) [**Pro Advanced Hair Growth Supplement | Daily Formula for Fuller Healthier Hair- 3 Month Supply 180-Tablets**Generic**$87.91**5.0★**▲ 261%**](https://www.amazon.com/dp/B0GQHZ38V6) [**Professional Hair Growth Supplement - 60 Tablets - For Thicker - Fuller Hair Advanced Supplement**Generic**$51.88**0.0★**▲ 83%**](https://www.amazon.com/dp/B0GC7XNBRK)
**~~View all trending →~~**
## **What buyers say about hair growth supplement**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Hair Growth**41%
*“It helps with hair growth and health”*
**Quality-Overall**14%
*“it has pretty great reviews”*
**Value For Money**7%
*“worth the investment”*
**Ease Of Use**4%
*“it was easy to use”*
**Side Effects**3%
*“hasnt caused any noticeable side effects for me”*
**Thickness**3%
*“I get a lot of compliments in how much thicker my hair is”*
**Symptom Reduction**3%
*“I see some improvement”*
**Advertised Vs Actual Product**2%
*“The pictures below speaks for themselves”*
**Suitability Straight Hair**2%
*“Incredible for giving my thinning hair the body”*
**Soft Feel**1%
*“it is softer”*
### **What buyers complain about **
**Value For Money**23%
*“Really expensive”*
**Functionality-Overall**16%
*“It doesn't work that well”*
**Side Effects**11%
*“Bad side effects”*
**Hair Related**7%
*“could see no difference in my hair”*
**Allergies**6%
*“Itchy rash”*
**Thickness**4%
*“just not as thick as it has been”*
**Symptom Reduction**4%
*“unfortunately, I did not see any improvement”*
**Smell**2%
*“TMI It also makes my pee smell like a cat box”*
**Size-Overall**2%
*“small”*
**Ingredients-Overall**1%
*“the ingredients are very different than the original viviscal”*
### **Top return reasons **
**Functionality-Overall**21%
**Value For Money**18%
**Advertised Vs Actual Product**13%
**Side Effects**11%
**Defective Material/Parts**5%
**Smell**4%
**Size-Overall**4%
**Damage/Burn Hair**4%
**Certifications**3%
**Ease Of Use**2%
## **Common questions**
- **Is hair growth supplement profitable to sell on Amazon United States?**
- The niche generates $1.2M/yr across 17 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -17.6%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the hair growth supplement niche?**
- 3 brands and 19 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in hair growth supplement?**
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Side Effects. The return rate is 0.8%.
- **When does demand for hair growth supplement peak?**
- Demand peaks in Jan–Dec; the busiest month runs 4.8× the quietest.
- **What does it cost to enter the hair growth supplement niche?**
- Listings span $20.60–$104.82; the average listing price is $63.20 (sweet spot $15–$100). The average incumbent carries 8,839 reviews — the moat a new listing must climb.
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