---
title: "hair growth oil — $5.8M/yr Amazon United States Niche, Score 69/100 - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/hair-growth-oil"
last_updated: "2026-07-20T23:30:48.865Z"
locale: en
meta:
description: "hair growth oil shows a $5.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "hair growth oil shows a $5.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "hair growth oil — $5.8M/yr Amazon United States Niche, Score 69/100 - Flapen"
---
# **hair growth oil**
**Worth a look**
Shows a $5.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 98Growth 19Conversion 45Competition 76Returns 97Price range 88Avg price 95Brand share 88Review moat 20Quality gap 65
**Market size**
**Incredible****$5.8M**
$5.8M/yr · 6.2M searches
**Returns**
**Incredible****0.6%**
return rate — above 6% kills the launch gate
**Avg price**
**Incredible****$26.05**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****47%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$7.94–$85.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****13,962.77**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-12.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, hair growth oil is a $5.8M/yr Amazon United States market (6.2M searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Worth a look — 69/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **200K–250K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$5.2M–$6.5M**
- units × avg price
- **Launch success**
- **100%**
- 9 of 9 new (360d)
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#31**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **1.3%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **126 days**
## **Competition**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**36 **▲rising
**Sellers**
**684**
**Top-5 brand share**
**47%**
Top 20: 87%
**Top-5 click share**
**39%**
Top 20: 76%
**Open market**
**48%**
- Botanic Hearth13% - Mielle Organics12% - The Ordinary8% - Wild Growth8% - Nutrafol6% - Marc Anthony5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.6% search growth over the last 90 days.
500K300KSpike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/hair-growth-oil/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$233K8%$465K12%$698K16%$930K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 47 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mielle Organics Rosemary & Mint Hair Oil - Strengthening Biotin Oil Infused Frizzy & Damaged Hair Care - Split Ends & Dry Scalp Treatment to Support Longer Healthier Strands 2 Ounce**Mielle Organics**$8.78**4.5★122,422 rev](https://www.amazon.com/dp/B07N7PK9QK) [2**Botanic Hearth Hair Oil for Hair Growth | Rosemary Oil for Hair Growth with Biotin Castor & Jojoba | Hair Relaxers & Dry Scalp Treatment | Color Safe | All Hair Types | 6.7 Fl Oz**Botanic Hearth**$16.82**4.4★19,924 rev](https://www.amazon.com/dp/B0C6XJMSGP) [3**The Ordinary Multi-Peptide Serum for Hair Density Peptide-Powered Formula for Thicker Fuller Looking Hair 2 Fl Oz**The Ordinary**$22.56**4.1★1,488 rev](https://www.amazon.com/dp/B09WMT8HYB) [4**Wild Growth Hair Oil 4 Oz**Wild Growth**$9.65**4.5★34,766 rev](https://www.amazon.com/dp/B000V8MTIC) [5**Marc Anthony Grow Long Scalp & Hair Serum - Anti-Breakage Formula Nourish Strengthen & Hydrate Scalp & Hair Follicles - Natural Shine & Fuller-Looking Hair Strands from Root to Tip 2 fl oz**Marc Anthony**$8.60**4.3★1,641 rev](https://www.amazon.com/dp/B0CSG9XHM9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lemme Grow Hair Growth Booster Soft Chews w/Vitamins for Women and Men with Clinically Studied Lustriva and Biotin Promotes Thicker Fuller Stronger Hair Mixed Berry 30 Day Supply**Lemme**$32.84**103 rev3mo ago](https://www.amazon.com/dp/B0GP95JGSH) [**Kerastase Genesis Hair Serum - Daily Strengthening Treatment for Weak Hair Silicone-Free Anti-Breakage Nourishes and Reinforces Hair Serum Fortifiant 1 Fl Oz**KÉRASTASE**$32.89**2,345 rev4mo ago](https://www.amazon.com/dp/B0G3D8F18H) [**Hair Growth Serum Roll On with Rosemary Caffeine & Biotin Helps Support Fuller-Looking Hair Clean Non-Greasy Scalp Serum for Thinning Hair 1.08 Fl Oz**RootStim**$13.60**52 rev5mo ago](https://www.amazon.com/dp/B0GKWK5R42) [**Bare Anatomy Advanced Hair Density Serum | 3% Redensyl 4% Anagain 3% Baicapil 1% Capilia Longa Rosemary Biotin & Rice Extract | Reduces Hair Fall Supports Hair Growth for Men & Women | 30 ml**Bare Anatomy**$14.79**225 rev5mo ago](https://www.amazon.com/dp/B0G498XH97) [**5% Minoxidil for Men and Women Hair Growth: Minoxidil Spray Hair Regrowth Treatment Serum with Biotin & Rosemary -Stop Hair Thinning and Hair Loss For Stronger Thicker Longer Hair 2 Pack**OLIVITA**$23.37**87 rev6mo ago](https://www.amazon.com/dp/B0GFBTZ1VP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**5% Minoxidil for Men and Women Hair Growth: Minoxidil Spray Hair Regrowth Treatment Serum with Biotin & Rosemary -Stop Hair Thinning and Hair Loss For Stronger Thicker Longer Hair 2 Pack**OLIVITA**$23.37**5.0★**▲ 322%**](https://www.amazon.com/dp/B0GFBTZ1VP) [**5% Minoxidil for Men Minoxidil for Women Hair Growth Treatment Beard Growth Serum Biotin & Castor Oil Enriched Strengthens Weak Roots Repairs Thinning Hair (120ml)**FUZYAT**$24.02**4.4★**▲ 315%**](https://www.amazon.com/dp/B0FWGG765R) [**Lemme Grow Hair Growth Booster Soft Chews w/Vitamins for Women and Men with Clinically Studied Lustriva and Biotin Promotes Thicker Fuller Stronger Hair Mixed Berry 30 Day Supply**Lemme**$32.84**4.7★**▲ 306%**](https://www.amazon.com/dp/B0GP95JGSH) [**Bare Anatomy Advanced Hair Density Serum | 3% Redensyl 4% Anagain 3% Baicapil 1% Capilia Longa Rosemary Biotin & Rice Extract | Reduces Hair Fall Supports Hair Growth for Men & Women | 30 ml**Bare Anatomy**$14.79**4.2★**▲ 302%**](https://www.amazon.com/dp/B0G498XH97) [**Hair Growth Serum Roll On with Rosemary Caffeine & Biotin Helps Support Fuller-Looking Hair Clean Non-Greasy Scalp Serum for Thinning Hair 1.08 Fl Oz**RootStim**$13.60**4.5★**▲ 282%**](https://www.amazon.com/dp/B0GKWK5R42)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Hair Growth**17%
*“Help grow hair”*
**Quality-Overall**13%
*“Great product as expected”*
**Smell**10%
*“fragrance free”*
**Taste-Overall**5%
*“No weird taste or smell either”*
**Moist/Dry**5%
*“dries quickly”*
**Value For Money**4%
*“fair price”*
**Soft Feel**4%
*“SOFT AND GOOD VALUE”*
**Oily/Greasy**3%
*“Doesnt feel oily, goes on easy and feels good”*
**Ease Of Application**2%
*“applicator are nice”*
**Ease Of Use**2%
*“Easy to take”*
### **What buyers complain about **
**Functionality-Overall**9%
*“DIDN'T WORK FOR ME”*
**Value For Money**7%
*“A little expensive”*
**Smell**7%
*“Bad smell”*
**Hair Related**7%
*“It made my hair hard the next day”*
**Allergies**7%
*“Allergic Reaction”*
**Oily/Greasy**6%
*“Too greasy”*
**Side Effects**3%
*“made me SICK”*
**Taste-Overall**3%
*“Horrible after taste”*
**Thickness**3%
*“make it thicker”*
**Damage/Burn Hair**2%
*“Damages hair”*
### **Top return reasons **
**Smell**14%
**Oily/Greasy**12%
**Functionality-Overall**10%
**Advertised Vs Actual Product**9%
**Value For Money**8%
**Leak-Proof**8%
**Damage/Burn Hair**5%
**Size-Overall**5%
**Defective Material/Parts**3%
**Product Condition**3%
## **Common questions**
- **Is hair growth oil profitable to sell on Amazon United States?**
- The niche generates $5.8M/yr across 47 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is -12.6%. Flapen's verdict: Worth a look (69/100).
- **How competitive is the hair growth oil niche?**
- 36 brands and 684 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 47% of demand.
- **What do buyers complain about in hair growth oil?**
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Smell. The return rate is 0.6%.
- **When does demand for hair growth oil peak?**
- Demand peaks in Jan–Feb–Mar; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the hair growth oil niche?**
- Listings span $7.94–$85.47; the average listing price is $26.05 (sweet spot $15–$100). The average incumbent carries 13,963 reviews — the moat a new listing must climb.
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