---
title: "Products — hair dye - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/hair-dye/products"
last_updated: "2026-08-11T14:14:18.493Z"
locale: en
meta:
  description: "Niche score 63/100 · $6.3M/yr market · 14.4M searches/yr · $12.89 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · $6.3M/yr market · 14.4M searches/yr · $12.89 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Products — hair dye - Flapen"
---

# **hair dye**

**Launch it**

A $6.3M/yr market growing +1.3% this quarter with returns at 0.8% — clears our launch bar.

Market size 99Growth 27Conversion 42Competition 88Returns 96Price range 64Avg price 57Brand share 54Review moat 13Quality gap 53

**Market size**

**Incredible****$6.3M**

$6.3M/yr · 14.4M searches

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Competition**

**Great****27%**

top-5 click share — an open shelf

**Price range**

**Good****$4.47–$33.85**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$12.89**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.4%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+1.3%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****26,503.46**

avg incumbent reviews — the moat a new listing must climb

## Products