---
title: "Hair Dye — $6.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/hair-dye"
last_updated: "2026-08-11T09:01:20.427Z"
locale: en
meta:
description: "Niche score 63/100 · $6.3M/yr market · 14.4M searches/yr · $12.89 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 63/100 · $6.3M/yr market · 14.4M searches/yr · $12.89 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Hair Dye — $6.3M/yr Amazon US Niche (2026) - Flapen"
---
# **hair dye**
**Launch it**
A $6.3M/yr market growing +1.3% this quarter with returns at 0.8% — clears our launch bar.
Market size 99Growth 27Conversion 42Competition 88Returns 96Price range 64Avg price 57Brand share 54Review moat 13Quality gap 53
**Market size**
**Incredible****$6.3M**
$6.3M/yr · 14.4M searches
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Price range**
**Good****$4.47–$33.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.89**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+1.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****26,503.46**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, hair dye is a $6.3M/yr Amazon United States market (14.4M searches/yr). The top 5 brands hold 73% of demand. Verdict: Launch it — 63/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hair dye market data**
- **Units sold / yr**
- **500K–600K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$6.4M–$7.7M**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#29**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**27 **▲rising
**Sellers**
**193**
**Top-5 brand share**
**73%**
Top 20: 97%
**Top-5 click share**
**27%**
Top 20: 58%
**Open market**
**22%**
- L'Oreal Paris33% - Garnier16% - REVLON10% - Clairol7% - Schwarzkopf6% - COLORCHARM6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.3% search growth over the last 90 days.
350K250KPrime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/hair-dye/trend)
## **Top hair dye search terms**
- **hair dye**4.0M/yr+14.2%1.5% conv. - **hair color**1.4M/yr+11.3%1.4% conv. - **black hair dye**1.5M/yr-3.4%5.7% conv. - **hair color for women**1.2M/yr-21.7%1.7% conv. - **loreal hair color**838K/yr-1.4%2.2% conv. - **semi permanent hair color**673K/yr+2.7%0.4% conv. - **brown hair dye**649K/yr+2.7%1.9% conv. - **dark brown hair dye**568K/yr-2.8%3.3% conv. - **temporary hair dye**393K/yr+48.2%0.3% conv. - **demi permanent hair color**387K/yr+1.8%0.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/hair-dye/search-terms)
## **Top hair dye products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$125K4%$250K6%$375K8%$500K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOreal Paris Excellence Crme Permanent Hair Dye Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage 4AR Dark Chocolate Brown 1 Kit (Packaging May Vary)**L'Oreal Paris**$11.70**4.6★61,919 rev](https://www.amazon.com/dp/B0013L3XUE) [2**LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color B61 Downtown Brown (Hi-Lift Cool Brown) 1 Hair Dye Kit**L'Oreal Paris**$10.43**4.1★2,807 rev](https://www.amazon.com/dp/B000KOU7FE) [3**Garnier Nutrisse Ultra Crme Hair Color Permanent Hair Dye with 100% Gray Coverage Vegan & Cruelty-Free 30 Darkest Brown (Sweet Cola) 2 Count**Garnier**$17.57**4.6★42,647 rev](https://www.amazon.com/dp/B07BVWFCMG) [4**Garnier Nutrisse Ultra Crme Hair Color Permanent Hair Dye with 100% Gray Coverage Vegan & Cruelty-Free 10 Black (Licorice) 1 Count**Garnier**$8.83**4.6★42,647 rev](https://www.amazon.com/dp/B00008US2X) [5**Revlon ColorSilk with Bond Repair Complex Black Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 10 Black (Pack of 3)**REVLON**$15.94**4.7★2,145 rev](https://www.amazon.com/dp/B0DNTXB6BR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**COLORCHARM Permanent Cream Hair Color 1N Black 2 oz.**COLORCHARM**$9.20**1,211 rev1y ago](https://www.amazon.com/dp/B0DW51WH27) [**Revlon ColorSilk with Bond Repair Complex Brown Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 41 Medium Brown (Pack of 3)**REVLON**$15.49**3,847 rev1y ago](https://www.amazon.com/dp/B0DNTXGMF3) [**Revlon ColorSilk with Bond Repair Complex Black Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 10 Black (Pack of 3)**REVLON**$15.94**2,145 rev1y ago](https://www.amazon.com/dp/B0DNTXB6BR) [**Revlon ColorSilk with Bond Repair Complex Brown Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 47 Medium Rich Brown (Pack of 3)**REVLON**$15.63**3,847 rev1y ago](https://www.amazon.com/dp/B0DNTX65PL) [**COLORCHARM Demi Permanent Hair Color | 5N Lightest Neutral Brown | Gloss Refresh & Tone | 2 Fl Oz**COLORCHARM**$9.27**6,144 rev4y ago](https://www.amazon.com/dp/B0B3KJRWFB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Garnier Nutrisse Ultra Crme Hair Color Permanent Hair Dye with 100% Gray Coverage Vegan & Cruelty-Free 10 Black (Licorice) 1 Count**Garnier**$8.83**4.6★**▲ 114%**](https://www.amazon.com/dp/B00008US2X) [**LOreal Paris Excellence Crme Permanent Hair Dye Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage 5 Medium Brown 1 Kit (Pack of 2) (Packaging May Vary)**L'Oreal Paris**$20.45**4.6★**▲ 84%**](https://www.amazon.com/dp/B084W2X4FL) [**Revlon ColorSilk with Bond Repair Complex Brown Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 41 Medium Brown (Pack of 3)**REVLON**$15.49**4.7★**▲ 70%**](https://www.amazon.com/dp/B0DNTXGMF3) [**Garnier Nutrisse Ultra Crme Hair Color Permanent Hair Dye with 100% Gray Coverage Vegan & Cruelty-Free 30 Darkest Brown (Sweet Cola) 2 Count**Garnier**$17.57**4.6★**▲ 68%**](https://www.amazon.com/dp/B07BVWFCMG) [**Revlon ColorSilk with Bond Repair Complex Black Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 10 Black (Pack of 3)**REVLON**$15.94**4.7★**▲ 59%**](https://www.amazon.com/dp/B0DNTXB6BR)
**~~View all trending →~~**
## **What buyers say about hair dye**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**24%
*“Color is cute”*
**Quality-Overall**12%
*“Great quality for th cost”*
**Ease Of Use**9%
*“Process is easy”*
**Suitability Colored Hair**6%
*“Good hair color”*
**Coverage**5%
*“Full Coverage”*
**Value For Money**5%
*“Excellent price”*
**Smell**4%
*“Great smell”*
**Soft Feel**3%
*“Leaves hair soft”*
**Advertised Vs Actual Product**3%
*“Exactly what I wanted”*
**Efficiency**3%
*“I was truly impressed with how effective it is”*
### **What buyers complain about **
**Color**24%
*“color not as described”*
**Suitability Colored Hair**10%
*“It is very aggravating to dye your hair”*
**Functionality-Overall**7%
*“Did not work as expected”*
**Allergies**5%
*“Skin irritation”*
**Stain Resistance**4%
*“Stains”*
**Smell**3%
*“Bad Smell”*
**Hair Related**3%
*“It also makes ur hair super hard”*
**Durability**3%
*“It broke down”*
**Value For Money**3%
*“Expensive”*
**Coverage**3%
*“Terrible coverage”*
### **Top return reasons **
**Color**43%
**Suitability Colored Hair**17%
**Advertised Vs Actual Product**8%
**Functionality-Overall**7%
**Leak-Proof**3%
**Coverage**2%
**Value For Money**2%
**Suitability Short Hair**1%
**Defective Material/Parts**1%
**Product Condition**1%
## **Common questions**
- **Is hair dye profitable to sell on Amazon United States?**
- The niche generates $6.3M/yr across 87 tracked products. 90-day search growth is +1.3%. Flapen's verdict: Launch it (63/100).
- **How competitive is the hair dye niche?**
- 27 brands and 193 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in hair dye?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.8%.
- **When does demand for hair dye peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the hair dye niche?**
- Listings span $4.47–$33.85; the average listing price is $12.89 (sweet spot $15–$100). The average incumbent carries 26,503 reviews — the moat a new listing must climb.
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