---
title: "Hair Dye Spray — $69K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/hair-dye-spray"
last_updated: "2026-08-11T15:02:31.725Z"
locale: en
meta:
description: "Niche score 58/100 · $69K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $69K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hair Dye Spray — $69K/yr Amazon US Niche (2026) - Flapen"
---
# **hair dye spray**
**Worth a look**
Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 17Growth 33Conversion 45Competition 86Returns 95Price range 81Avg price 55Brand share 79Review moat 19Quality gap 80
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Price range**
**Great****$6.62–$54.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Avg price**
**Good****$12.58**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+6.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****14,818.58**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$69K**
$69K/yr · 151K searches
According to Flapen's Amazon United States niche tracking, hair dye spray is a $69K/yr Amazon United States market (151K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 58/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hair dye spray market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$63K–$75K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#178**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **91%**
- **Out of stock**
- **8.2%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**32 **▲rising
**Sellers**
**157**
**Top-5 brand share**
**56%**
Top 20: 93%
**Top-5 click share**
**29%**
Top 20: 65%
**Open market**
**39%**
- L'Oreal Paris24% - Clairol12% - CMWGKBC8% - TRESemmé8% - EVERPRO5% - Waybesty4%
## **Demand & seasonality**
Weekly Amazon search volume, last 67 weeks — +6.5% search growth over the last 90 days.
13K8KSpike '25Prime Day '25 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/hair-dye-spray/trend)
## **Top hair dye spray search terms**
- **hair dye spray**38K/yr+6.0%3.8% conv. - **spray on hair color**15K/yr+11.2%2.3% conv. - **hair spray dye**9K/yr+2.7%4.2% conv. - **spray dye for hair**7K/yr-0.8%3.7% conv. - **hair spray color for kids**5K/yr+75.0%5.1% conv. - **colored hairspray**7K/yr+2.2%2.1% conv. - **hair paint spray**8K/yr+20.5%2.3% conv. - **colored hair gel for kids**5K/yr+41.3%4.7% conv. - **color hair spray temporary**4K/yr+72.5%1.7% conv. - **spray de colores para el pelo nios**4K/yr+17.3%2.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/hair-dye-spray/search-terms)
## **Top hair dye spray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$3K6%$4K8%$6K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**4 Colors Temporary Hair Color for Kids Gifts for Teens Girls Boys Gifts for Kids Temporary Hair Dye Hair Color Spray Green Red Blue Purple Hair Dye Hair Wax Color Instant Color Wax Halloween Party**CMWGKBC**$16.97**4.2★2,102 rev](https://www.amazon.com/dp/B08Y8KTG2X) [2**LOreal Paris Magic Root Cover Up Gray Hair Spray 100% Gray Hair Coverage with Buildable Lightweight Transfer-Resistant and Temporary Formula Ammonia-Free Dark Brown 2 oz (1 Count)**L'Oreal Paris**$11.49**4.3★87,341 rev](https://www.amazon.com/dp/B01648QP3W) [3**TRESemm Temporary Hair Color Root Touch-Up Dark Brown Ammonia-free Peroxide-free Root Cover Up Spray 2.5 Fl Oz**TRESemmé**$8.33**4.4★6,109 rev](https://www.amazon.com/dp/B07P9BX83Y) [4**LOreal Paris Magic Root Cover Up Gray Hair Spray 100% Gray Hair Coverage with Buildable Lightweight Transfer-Resistant and Temporary Formula Ammonia-Free Light Brown 2 oz (1 Count)**L'Oreal Paris**$11.48**4.3★87,341 rev](https://www.amazon.com/dp/B01LZ2DV9Q) [5**Temporary Hair Color Spray For Kids Women Men Temporary Hair Dye Washable Hair Color Wax Non-Sticky For Cosplay Party DIY Christmas Party Halloween Crazy Hair Day(Blue 4.06 oz)**Waybesty**$9.45**4.4★513 rev](https://www.amazon.com/dp/B0F3HT7RHN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**4 Colors Temporary Hair Color Spray For Kids Women Men Washable Natural Hair Wax Color Quick Drying Non-Sticky Hair Color Spray for Party Halloween Cosplay DIY Christmas.(Red Blue Purple Green)**DBEAUTYM**$16.17**20 rev6mo ago](https://www.amazon.com/dp/B0GFVNSP9L) [**Seaboll Root Touch Up Hair Color Spray4oz Sweat-Resistant & Natural Instant Gray Hair Cover Up Temporary Root Concealer Hair Filler Dye Spray for Hairline Scalp&Thinning Light BrownWomen & Men**Seaboll**$10.34**142 rev6mo ago](https://www.amazon.com/dp/B0FLXFHF3F) [**Pink Hair Spray Temporary Hair Color Spray for Kids Women Men Temporary Pink Hair Dye Washable Hair Color Wax Natural Hair Strong Style Gel Cream for Christmas Party Makeup Cosplay(4.06oz)**KENINA**$8.93**418 rev9mo ago](https://www.amazon.com/dp/B0FSX2KFRM) [**Blue Hair Spray Temporary Hair Color Spray for Women Kids Men Washable Hairspray Colored Hair Spray Color Hairspray for Halloween Party Cosplay Christmas Day (Blue)**Azonbey**$6.62**283 rev1y ago](https://www.amazon.com/dp/B0FG28QQR9) [**Purple Hair Spray Temporary Hair Color Spray for Kids Women Men Washable One-Time Use Hair Color Wax Dye Hair Coloring Natural Hair Style Gel for Christmas Party Cosplay(Purple 120ML)**KENINA**$10.24**418 rev1y ago](https://www.amazon.com/dp/B0F54LXTD2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**4 Colors Temporary Hair Color Spray For Kids Women Men Washable Natural Hair Wax Color Quick Drying Non-Sticky Hair Color Spray for Party Halloween Cosplay DIY Christmas.(Red Blue Purple Green)**DBEAUTYM**$16.17**4.1★**▲ 264%**](https://www.amazon.com/dp/B0GFVNSP9L) [**Blue Hair Spray Temporary Hair Color Spray for Women Kids Men Washable Hairspray Colored Hair Spray Color Hairspray for Halloween Party Cosplay Christmas Day (Blue)**Azonbey**$6.62**4.0★**▲ 226%**](https://www.amazon.com/dp/B0FG28QQR9) [**Seaboll Root Touch Up Hair Color Spray4oz Sweat-Resistant & Natural Instant Gray Hair Cover Up Temporary Root Concealer Hair Filler Dye Spray for Hairline Scalp&Thinning Light BrownWomen & Men**Seaboll**$10.34**3.9★**▲ 194%**](https://www.amazon.com/dp/B0FLXFHF3F) [**Purple Hair Spray Temporary Hair Color Spray for Kids Women Men Washable One-Time Use Hair Color Wax Dye Hair Coloring Natural Hair Style Gel for Christmas Party Cosplay(Purple 120ML)**KENINA**$10.24**4.4★**▲ 136%**](https://www.amazon.com/dp/B0F54LXTD2) [**Pink Hair Spray Temporary Hair Color Spray for Kids Women Men Temporary Pink Hair Dye Washable Hair Color Wax Natural Hair Strong Style Gel Cream for Christmas Party Makeup Cosplay(4.06oz)**KENINA**$8.93**4.4★**▲ 127%**](https://www.amazon.com/dp/B0FSX2KFRM)
**~~View all trending →~~**
## **What buyers say about hair dye spray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**20%
*“Accurate color”*
**Coverage**12%
*“Best coverage”*
**Ease Of Use**10%
*“Easy to put on”*
**Quality-Overall**10%
*“Great product, great customer service”*
**Suitability Colored Hair**6%
*“Great for dark hair”*
**Value For Money**4%
*“Good price”*
**Ease Of Application**4%
*“Easy application”*
**Efficiency**3%
*“Does its job”*
**Advertised Vs Actual Product**3%
*“Does What It Says”*
**Ease Of Cleaning**2%
*“thankfully easy to clean”*
### **What buyers complain about **
**Color**19%
*“Way too dark”*
**Functionality-Overall**6%
*“not good results”*
**Suitability Colored Hair**6%
*“Doesn't color your hair”*
**Value For Money**5%
*“Price high”*
**Ease Of Cleaning**3%
*“takes time to clean”*
**Quality-Overall**3%
*“Bad quality”*
**Size-Overall**3%
*“unable to fit me in”*
**Adhesion/Stickiness**3%
*“Really sticky”*
**Hair Related**3%
*“It basically turned to dust in my hair”*
**Ease Of Use**3%
*“Difficult to use”*
### **Top return reasons **
**Color**51%
**Advertised Vs Actual Product**8%
**Functionality-Overall**8%
**Suitability Colored Hair**8%
**Coverage**6%
**Adhesion/Stickiness**2%
**Suitability Short Hair**2%
**Product Condition**1%
**Weight Light**1%
**Ease Of Application**1%
## **Common questions**
- **Is hair dye spray profitable to sell on Amazon United States?**
- The niche generates $69K/yr across 64 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is +6.5%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the hair dye spray niche?**
- 32 brands and 157 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in hair dye spray?**
- Top complaints mined from reviews: Color, Functionality-Overall, Suitability Colored Hair. The return rate is 0.9%.
- **When does demand for hair dye spray peak?**
- Demand peaks in Oct–Nov; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the hair dye spray niche?**
- Listings span $6.62–$54.77; the average listing price is $12.58 (sweet spot $15–$100). The average incumbent carries 14,819 reviews — the moat a new listing must climb.
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