---
title: "Hair Dye Brush — $468K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/hair-dye-brush"
last_updated: "2026-08-11T09:20:22.848Z"
locale: en
meta:
description: "Niche score 48/100 · $468K/yr market · 729K searches/yr · $5.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $468K/yr market · 729K searches/yr · $5.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hair Dye Brush — $468K/yr Amazon US Niche (2026) - Flapen"
---
# **hair dye brush**
**Skip it**
Prices mostly outside the sweet spot ($4.01–$10.11) — this niche doesn't clear our bar today.
Market size 58Growth 28Conversion 92Competition 33Returns 96Price range 0Avg price 16Brand share 63Review moat 34Quality gap 23
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****$468K**
$468K/yr · 729K searches
**Review moat**
**Okay****3,074**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+2.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$5.75**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$4.01–$10.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, hair dye brush is a $468K/yr Amazon United States market (729K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 48/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hair dye brush market data**
- **Units sold / yr**
- **80K–100K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$460K–$575K**
- units × avg price
- **Conversion rate**
- **11.2%**
- **Avg BSR**
- **#167**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**29**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**27%**
- MOONMINI21% - Yexixsr20% - ROOHUA11% - Xarchy9% - FRAMAR7% - Styquenzer6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.3% search growth over the last 90 days.
25K15KSpike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/hair-dye-brush/trend)
## **Top hair dye brush search terms**
- **hair dye brush**301K/yr+8.3%12.2% conv. - **hair color brush**161K/yr-4.3%10.4% conv. - **dye brush**44K/yr-1.2%10.3% conv. - **hair coloring brush**26K/yr-5.7%9.8% conv. - **brocha para tinte de cabello**22K/yr+6.4%9.1% conv. - **tint brush**18K/yr+13.6%4.2% conv. - **hair color brushes**26K/yr-20.2%2.6% conv. - **color brush**16K/yr-0.4%4.4% conv. - **hair dye brushes**14K/yr+10.4%6.2% conv. - **hair dying brush**13K/yr+17.9%10.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/hair-dye-brush/search-terms)
## **Top hair dye brush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$47K20%$94K30%$140K40%$187K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MOONMINI Hair Dye Color Brush and Bowl Set Color Bowl Brushes Tool Mixing Bowl Kit Tint Comb for Hair Tint Dying Coloring Applicator (Black)**MOONMINI**$5.11**4.6★7,042 rev](https://www.amazon.com/dp/B087642J5X) [2**Yexixsr 5Pcs Professional Salon Hair Coloring Dyeing Kit Hair Bleach Dit Hair Coloring Products with Hair Dye Brush Hair Color Bowl Hair Clips**Yexixsr**$6.09**4.7★15,283 rev](https://www.amazon.com/dp/B08PVHXKG3) [3**ROOHUA 8 Pcs Hair Coloring Kit - Professional Hair Dye Tools for Home Salon Use with Bowl Brush Comb Clips Gloves & Shower Cap - Reusable Supplies (8 Black)**ROOHUA**$5.56**4.7★9,304 rev](https://www.amazon.com/dp/B0GJ6MRLJ9) [4**FRAMAR Classic Hair Color Brush Hair Dye Brushes For Hair Stylist Hair Coloring Applicator Brush Tools Tint Brushes For Hair Color - Pink**FRAMAR**$4.32**4.7★7,872 rev](https://www.amazon.com/dp/B00U9RV1DY) [5**Xarchy 19 Pcs Professional Hair Bleach Kit Hair Coloring Products with Hair Dye Brush Hair Color Bowl Hairclips Applicator Earmuffs for Hair Highlighting and Hair Coloring at Home**Xarchy**$10.11**4.8★3,197 rev](https://www.amazon.com/dp/B0BMF1G6LB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ROOHUA 8 Pcs Hair Coloring Kit - Professional Hair Dye Tools for Home Salon Use with Bowl Brush Comb Clips Gloves & Shower Cap - Reusable Supplies (8 Black)**ROOHUA**$5.56**9,304 rev3mo ago](https://www.amazon.com/dp/B0GJ6MRLJ9) [**YOOVR 19PCS Hair Bleach Dye Kit with Hair Dye Brush and Bowl Whisk Hair Clips Protective Gear Set Ideal for Hair Bleaching Coloring Highlighting Essential Salon Supplies for Home Use (Pink)**YOOVR**$6.02**555 rev10mo ago](https://www.amazon.com/dp/B0F37WVJNY) [**19PCS Hair Dye Kit Hair Coloring Products with Hair Dye Brush Collapsible Bowl Clips Ear Muffs Disposable Gloves Scarf Shower Cap**vivinin**$6.10**546 rev1y ago](https://www.amazon.com/dp/B0DZ6BNN7X) [**Hair Dye Brush 3 Pcs Hair Color Brush Color Brushes for Hairstylist HairColor Applicator Brush-Set for Salon Use Home DIY Dyeing**Styquenzer**$4.10**67 rev1y ago](https://www.amazon.com/dp/B0D9YGHBD2) [**Hair Dye Brush 3 Pcs Hair Color Brush Professional Color Brushes for HairStylist Reusable Color-Tint Applicator for Women Men Salon Use Home DIY Dyeing (Black)**Styquenzer**$4.19**421 rev1y ago](https://www.amazon.com/dp/B0D966NJXC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ROOHUA 8 Pcs Hair Coloring Kit - Professional Hair Dye Tools for Home Salon Use with Bowl Brush Comb Clips Gloves & Shower Cap - Reusable Supplies (8 Black)**ROOHUA**$5.56**4.7★**▲ 200%**](https://www.amazon.com/dp/B0GJ6MRLJ9) [**Diane large tint brush 2.375 inch black D8137**Diane**$4.78**4.6★**▲ 92%**](https://www.amazon.com/dp/B001A33IRS) [**Fromm Color Studio 2-7/8 Firm Color Brush 2-Pack for Hair Stylist with Blunt Tips for All Over Color Highlights and Root Touch Ups for for Thick Curly and Coarse Hair**Fromm**$7.79**4.6★**▲ 74%**](https://www.amazon.com/dp/B0CBLBJ8WV) [**Xarchy 19 Pcs Professional Hair Bleach Kit Hair Coloring Products with Hair Dye Brush Hair Color Bowl Hairclips Applicator Earmuffs for Hair Highlighting and Hair Coloring at Home**Xarchy**$10.11**4.8★**▲ 24%**](https://www.amazon.com/dp/B0BMF1G6LB) [**YOOVR 19PCS Hair Bleach Dye Kit with Hair Dye Brush and Bowl Whisk Hair Clips Protective Gear Set Ideal for Hair Bleaching Coloring Highlighting Essential Salon Supplies for Home Use (Pink)**YOOVR**$6.02**4.7★**▲ 19%**](https://www.amazon.com/dp/B0F37WVJNY)
**~~View all trending →~~**
## **What buyers say about hair dye brush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“The tools are good quality”*
**Value For Money**21%
*“fair price”*
**Ease Of Use**9%
*“Easy to use”*
**Advertised Vs Actual Product**7%
*“Just as described”*
**Ease Of Cleaning**5%
*“Easy clean up”*
**Color**5%
*“the color is super cute”*
**Brush Quality**4%
*“I love that one brush comes with a comb”*
**Efficiency**2%
*“Works smoothly”*
**Material Quality**2%
*“The materials feel durable”*
**Durability**2%
*“Durable and compact”*
### **What buyers complain about **
**Quality-Overall**19%
*“Very cheap items the quality very poor”*
**Size-Overall**8%
*“Very small bowl”*
**Durability**7%
*“at times I felt like they might break while using them”*
**Advertised Vs Actual Product**7%
*“False Advertisement”*
**Strength**6%
*“Flimsy”*
**Thickness**6%
*“Thin”*
**Value For Money**4%
*“They are a little cheap”*
**Color**4%
*“Coloring cape is so thin its unusable”*
**Product Condition**2%
*“Kinda dirty and feels used”*
**Ease Of Cleaning**2%
*“Pain to clean”*
### **Top return reasons **
**Size-Overall**22%
**Quality-Overall**17%
**Value For Money**15%
**Advertised Vs Actual Product**12%
**Strength**6%
**Material Quality**4%
**Product Condition**4%
**Functionality-Overall**3%
**Defective Material/Parts**2%
**Suitability Colored Hair**2%
## **Common questions**
- **Is hair dye brush profitable to sell on Amazon United States?**
- The niche generates $468K/yr across 19 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.3%. Flapen's verdict: Skip it (48/100).
- **How competitive is the hair dye brush niche?**
- 17 brands and 29 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in hair dye brush?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 0.9%.
- **When does demand for hair dye brush peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the hair dye brush niche?**
- Listings span $4.01–$10.11; the average listing price is $5.75 (sweet spot $15–$100). The average incumbent carries 3,074 reviews — the moat a new listing must climb.
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