---
title: "Hair Cream — $1.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/hair-cream"
last_updated: "2026-08-11T08:26:01.100Z"
locale: en
meta:
description: "Niche score 67/100 · $1.6M/yr market · 1.4M searches/yr · $15.17 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 67/100 · $1.6M/yr market · 1.4M searches/yr · $15.17 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Hair Cream — $1.6M/yr Amazon US Niche (2026) - Flapen"
---
# **hair cream**
**Launch it**
A $1.6M/yr market growing +2.5% this quarter with returns at 0.6% — clears our launch bar.
Market size 88Growth 28Conversion 76Competition 76Returns 97Price range 73Avg price 75Brand share 84Review moat 23Quality gap 43
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.6M**
$1.6M/yr · 1.4M searches
**Brand share**
**Great****51%**
top-5 brand share — no brand owns this niche
**Conversion**
**Great****7.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Avg price**
**Great****$15.17**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.21–$43.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+2.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****8,060.03**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, hair cream is a $1.6M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Mar–Jul–Aug. Verdict: Launch it — 67/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hair cream market data**
- **Units sold / yr**
- **100K–125K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$1.5M–$1.9M**
- units × avg price
- **Conversion rate**
- **7.4%**
- **Avg BSR**
- **#137**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **85 months**
- **Avg seller age**
- **128 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**40 **▲rising
**Sellers**
**272**
**Top-5 brand share**
**51%**
Top 20: 84%
**Top-5 click share**
**39%**
Top 20: 70%
**Open market**
**44%**
- Cremo16% - Brylcreem13% - Moroccanoil8% - Not Your Mother's8% - DAE6% - Garnier5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.5% search growth over the last 90 days.
125K75KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Jul, Aug · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/hair-cream/trend)
## **Top hair cream search terms**
- **styling cream**222K/yr+8.4%4.2% conv. - **crema para peinar**193K/yr-3.9%2.4% conv. - **hair styling cream**141K/yr+2.2%4.3% conv. - **hair cream for men**130K/yr-5.0%5.0% conv. - **cremo hair cream**44K/yr+109.8%20.1% conv. - **crema de peinar**73K/yr+15.0%2.1% conv. - **brylcreem**64K/yr+14.1%14.2% conv. - **mens hair cream**72K/yr-3.7%5.0% conv. - **crema para el cabello**78K/yr-18.1%1.6% conv. - **styling cream for women**68K/yr-11.0%4.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/hair-cream/search-terms)
## **Top hair cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$47K6%$94K9%$141K12%$188K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cremo Hair Styling Cream Premium Barber Grade Hair Products 3.4 Oz**Cremo**$9.88**4.5★4,999 rev](https://www.amazon.com/dp/B0FY85VCFY) [2**Brylcreem 3-in-1 Original High Shine Mens Hair Cream for Styling Strengthening and Conditioning Alcohol-Free 5.5 Ounce**Brylcreem**$6.05**4.6★11,841 rev](https://www.amazon.com/dp/B000GG16QA) [3**Not Your Mothers All Eyes On Me 3-in-1 Hair Styling Cream with UV Protection - Styling Cream for All Hair Types**Not Your Mother's**$7.92**4.5★746 rev](https://www.amazon.com/dp/B0DP5NMSQB) [4**Moroccanoil Hydrating Styling Cream Travel Size 2.53 Fl Oz**Moroccanoil**$15.93**4.6★17,179 rev](https://www.amazon.com/dp/B004J1MNII) [5**DAE Cactus Fruit 3-In-1 Styling Cream - Smooth Styles Prep Shiny Blowouts Defines Curls (5 oz.)**DAE**$28.12**4.7★3,753 rev](https://www.amazon.com/dp/B0BLWTQ7JC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Old Spice Mens Hair Pomade Healthy & Strong with Vitamin E & Biotin Mens Hair Styling Pomade Medium Hold Matte Finish 2.22 oz**Old Spice**$9.28**3,845 rev5mo ago](https://www.amazon.com/dp/B0G67LB2P2) [**John Frieda Frizz Ease Secret Weapon Touch-Up Creme for Frizzy Hair Anti-Frizz Smoothing Cream with Avocado Oil 4 fl oz**John Frieda**$8.74**11,254 rev6mo ago](https://www.amazon.com/dp/B0G4NNX48Q) [**TRESemm Smoothing Cream 1 ct A-List Collection for Frizz-Control & Deep Hydration Developed & Safe for All Hair Types 3.04 FL OZ**TRESemmé**$11.41**161 rev6mo ago](https://www.amazon.com/dp/B0FL88JWJG) [**Nexxus Styling Cream MVP Styler Hybrid Multitasking Hair Cream Powered by MVP Multi-Verse Polymers 6 oz**Nexxus**$13.21**223 rev7mo ago](https://www.amazon.com/dp/B0FWMYS1LZ) [**Cremo Hair Styling Cream Premium Barber Grade Hair Products 3.4 Oz**Cremo**$9.88**4,999 rev8mo ago](https://www.amazon.com/dp/B0FY85VCFY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Garnier Fructis Sleek & Shine Leave-In Conditioner Cream Anti-Frizz Hair Treatment with Plant Keratin + Argan Oil Controls Frizz and Provides Smoothness For Frizzy Dry Hair 10.2 Fl Oz**Garnier**$4.21**4.6★**▲ 223%**](https://www.amazon.com/dp/B005GQ6HUK) [**John Frieda Frizz Ease Secret Weapon Touch-Up Creme for Frizzy Hair Anti-Frizz Smoothing Cream with Avocado Oil 4 fl oz**John Frieda**$8.74**4.5★**▲ 202%**](https://www.amazon.com/dp/B0G4NNX48Q) [**Cremo Hair Styling Texture Paste Premium Barber Grade Texture Paste for Hair Styling 3.4 Oz**Cremo**$9.88**4.4★**▲ 181%**](https://www.amazon.com/dp/B0FY8299DH) [**Old Spice Mens Hair Pomade Healthy & Strong with Vitamin E & Biotin Mens Hair Styling Pomade Medium Hold Matte Finish 2.22 oz**Old Spice**$9.28**4.5★**▲ 168%**](https://www.amazon.com/dp/B0G67LB2P2) [**Sedal Hidratacion Anti Nudos Styling Cream 300 ml**Sedal**$8.40**4.6★**▲ 146%**](https://www.amazon.com/dp/B01N9J899A)
**~~View all trending →~~**
## **What buyers say about hair cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**18%
*“clean scent”*
**Quality-Overall**13%
*“Excellent Product”*
**Soft Feel**10%
*“Silky smooth”*
**Moist/Dry**6%
*“Very Moisturizing”*
**Suitability Curly Hair**6%
*“naturally curly hair”*
**Hair Styling**6%
*“My curls are defined and amazing”*
**Value For Money**5%
*“For the price”*
**Hair Growth**4%
*“Holds my hair all day”*
**Suitability Straight Hair**3%
*“helps straighten my hair”*
**Brightness/Shine/Glow**2%
*“adds shine”*
### **What buyers complain about **
**Smell**13%
*“unpleasant smell”*
**Hair Related**7%
*“Does not hold hair well”*
**Value For Money**6%
*“too expensive”*
**Moist/Dry**6%
*“Does not moisturize”*
**Oily/Greasy**5%
*“Made my hair oily”*
**Functionality-Overall**4%
*“Did not work well”*
**Suitability Short Hair**3%
*“it just has not worked for my hair”*
**Size-Overall**2%
*“larger size today”*
**Suitability Curly Hair**2%
*“It doesn't give you a great curly hair”*
**Adhesion/Stickiness**2%
*“The product was sticky like glue”*
### **Top return reasons **
**Smell**13%
**Advertised Vs Actual Product**10%
**Functionality-Overall**10%
**Suitability Short Hair**8%
**Size-Overall**7%
**Leak-Proof**6%
**Oily/Greasy**5%
**Value For Money**5%
**Suitability Straight Hair**3%
**Texture/Consistency-Overall**3%
## **Common questions**
- **Is hair cream profitable to sell on Amazon United States?**
- The niche generates $1.6M/yr across 59 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +2.5%. Flapen's verdict: Launch it (67/100).
- **How competitive is the hair cream niche?**
- 40 brands and 272 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 51% of demand.
- **What do buyers complain about in hair cream?**
- Top complaints mined from reviews: Smell, Hair Related, Value For Money. The return rate is 0.6%.
- **When does demand for hair cream peak?**
- Demand peaks in Mar–Jul–Aug; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the hair cream niche?**
- Listings span $4.21–$43.72; the average listing price is $15.17 (sweet spot $15–$100). The average incumbent carries 8,060 reviews — the moat a new listing must climb.
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