---
title: "Hair Color Stick — $251K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/hair-color-stick"
last_updated: "2026-08-11T10:13:56.905Z"
locale: en
meta:
description: "Niche score 45/100 · $251K/yr market · 332K searches/yr · $10.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $251K/yr market · 332K searches/yr · $10.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hair Color Stick — $251K/yr Amazon US Niche (2026) - Flapen"
---
# **hair color stick**
**Skip it**
Soft demand (-16.3% this quarter) — this niche doesn't clear our bar today.
Market size 47Growth 17Conversion 76Competition 37Returns 78Price range 19Avg price 36Brand share 19Review moat 22Quality gap 84
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$251K**
$251K/yr · 332K searches
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$10.35**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****9,062.56**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$5.93–$17.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-16.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, hair color stick is a $251K/yr Amazon United States market (332K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Apr–Sep–Nov. Verdict: Skip it — 45/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hair color stick market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$259K–$311K**
- units × avg price
- **Conversion rate**
- **7.3%**
- **Avg BSR**
- **#57**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**66**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**5%**
- EVERPRO61% - Boldify13% - MOONGAZE8% - Daggett & Ramsdell5% - GRAY AWAY5% - L'Oreal Paris2% - Open — no brand owns it (3 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — -16.3% search growth over the last 90 days.
13K8KSpike '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Apr, Sep, Nov · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/hair-color-stick/trend)
## **Top hair color stick search terms**
- **gray away**30K/yr+43.9%7.4% conv. - **hair color stick**45K/yr-32.6%2.7% conv. - **everpro gray away**33K/yr-11.9%9.3% conv. - **gray away root touch up**35K/yr-13.2%7.6% conv. - **hair dye stick**32K/yr-45.1%2.5% conv. - **hair color sticks to cover gray**21K/yr-7.6%2.8% conv. - **hair dye pen**25K/yr-24.2%1.9% conv. - **hair pen**10K/yr+5.0%0.7% conv. - **hair dye stick for gray hair**15K/yr-52.3%2.7% conv. - **instant hair color stick**9K/yr-16.8%1.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/hair-color-stick/search-terms)
## **Top hair color stick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$25K20%$50K30%$75K40%$100K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**EVERPRO Gray Away Root Touchup Quick Stick Black/Dark Brown 0.1 Oz**EVERPRO**$8.94**4.2★7,353 rev](https://www.amazon.com/dp/B079669VHB) [2**EVERPRO Gray Away Root Touchup Quick Stick Light Brown 0.1 Oz**EVERPRO**$8.97**4.2★1,956 rev](https://www.amazon.com/dp/B0795ZZS4N) [3**BOLDIFY Hairline Powder - Water-Resistant Root Touch Up Hair Color for Gray Coverage - 24-Hour Stain-Proof Mess-Free Hair Powder for Thinning Hair - Light Brown**Boldify**$17.07**4.3★42,009 rev](https://www.amazon.com/dp/B08N1BLW1C) [4**2Pack Root-Touch-Up Hair Color Stick & Comb Instant Waterproof Black Dye for Gray Coverage Portable 2-in-1 Cream Formula Sweat-Proof Travel-Friendly Dye Pen for Women & Men (01#Black)**MOONGAZE**$10.21**3.5★183 rev](https://www.amazon.com/dp/B0FSLMKF2M) [5**Everpro Gray Away Root Touchup Quick Stick Lightest Brown/Medium Blonde 0.10oz**EVERPRO**$8.99**4.2★7,353 rev](https://www.amazon.com/dp/B07961JY7S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2-in-1 Hair Dye Comb Stick | Instant Dyeing Grey Hair Concealer Waterproof Sweatproof Fast Root Retouching Safe & Easy to Use 2-Pack (Black)**KTBKGV**$9.83**36 rev2mo ago](https://www.amazon.com/dp/B0H19QNJKZ) [**2Pack Root-Touch-Up Hair Color Stick & Comb Instant Waterproof Black Dye for Gray Coverage Portable 2-in-1 Cream Formula Sweat-Proof Travel-Friendly Dye Pen for Women & Men (01#Black)**MOONGAZE**$10.21**183 rev9mo ago](https://www.amazon.com/dp/B0FSLMKF2M) [**2Pack Root-Touch-Up Hair Color Stick with Built -in Comb Instant Waterproof Brown Dye for Gray Coverage Sweat-Proof Long-Lasting Travel-Friendly Dye Pen for Women & Men (02#Brownish Black)**MOONGAZE**$9.93**183 rev9mo ago](https://www.amazon.com/dp/B0FSLGV7CL) [**MLSMILE Hair Color Touch-Up Stick Hair Dye Pen 3PCS Black Hair Color Stick Long Lasting Fast Staining Cover Gray Hair Compact and convenient Physical covering&Safety**MLSMILE**$7.03**142 rev11mo ago](https://www.amazon.com/dp/B0FKGVKVBB) [**Javpav Hair Color Stick Waterproof and Sweat-Proof Hair Dye Stick Portable Color Touch-Up Hair Sticks With Comb Cover Gray Hair Color Correction Sticks for Women & Men (02# Dark Brown)**Generic**$14.07**542 rev1y ago](https://www.amazon.com/dp/B0F6JJDDNG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2-in-1 Hair Dye Comb Stick | Instant Dyeing Grey Hair Concealer Waterproof Sweatproof Fast Root Retouching Safe & Easy to Use 2-Pack (Black)**KTBKGV**$9.83**4.2★**▲ 295%**](https://www.amazon.com/dp/B0H19QNJKZ) [**2Pack Root-Touch-Up Hair Color Stick & Comb Instant Waterproof Black Dye for Gray Coverage Portable 2-in-1 Cream Formula Sweat-Proof Travel-Friendly Dye Pen for Women & Men (01#Black)**MOONGAZE**$10.21**3.5★**▲ 77%**](https://www.amazon.com/dp/B0FSLMKF2M) [**BOLDIFY Hairline Powder - Water-Resistant Root Touch Up Hair Color for Gray Coverage - 24-Hour Stain-Proof Mess-Free Hair Powder for Thinning Hair - Light Brown**Boldify**$17.07**4.3★**▲ 72%**](https://www.amazon.com/dp/B08N1BLW1C) [**MLSMILE Hair Color Touch-Up Stick Hair Dye Pen 3PCS Black Hair Color Stick Long Lasting Fast Staining Cover Gray Hair Compact and convenient Physical covering&Safety**MLSMILE**$7.03**4.2★**▲ 66%**](https://www.amazon.com/dp/B0FKGVKVBB) [**BOLDIFY Hairline Powder - Water-Resistant Root Touch Up Hair Color for Gray Coverage - 24-Hour Stain-Proof Mess-Free Hair Powder for Thinning Hair - Medium Brown**Boldify**$17.02**4.3★**▲ 48%**](https://www.amazon.com/dp/B08N1BTF6F)
**~~View all trending →~~**
## **What buyers say about hair color stick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Coverage**14%
*“Covers well”*
**Color**14%
*“Color match was perfect”*
**Quality-Overall**13%
*“Excellent Product”*
**Ease Of Use**10%
*“Easy to put on”*
**Suitability Colored Hair**7%
*“It colored my hair well”*
**Ease Of Application**5%
*“Applicator very helpful”*
**Efficiency**4%
*“Does the job”*
**Advertised Vs Actual Product**4%
*“Exactly as described”*
**Value For Money**3%
*“Not very expensive”*
**Durability**2%
*“it lasts all day”*
### **What buyers complain about **
**Color**18%
*“Color not as expected”*
**Functionality-Overall**7%
*“not effective”*
**Coverage**5%
*“Not a strong coverage”*
**Value For Money**4%
*“Waste of money”*
**Suitability Colored Hair**4%
*“It didn't color my gray hair”*
**Ease Of Application**4%
*“Broken Applicator less than a month”*
**Durability**4%
*“Broken Applicator less than a month”*
**Ease Of Use**4%
*“hard to use”*
**Adhesion/Stickiness**3%
*“its not sticky although the coverage is poor”*
**Size-Overall**3%
*“Too small”*
### **Top return reasons **
**Color**54%
**Advertised Vs Actual Product**8%
**Functionality-Overall**7%
**Suitability Colored Hair**7%
**Coverage**6%
**Adhesion/Stickiness**3%
**Suitability Short Hair**2%
**Product Condition**1%
**Weight Light**1%
**Ease Of Application**1%
## **Common questions**
- **Is hair color stick profitable to sell on Amazon United States?**
- The niche generates $251K/yr across 18 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the hair color stick niche?**
- 9 brands and 66 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in hair color stick?**
- Top complaints mined from reviews: Color, Functionality-Overall, Coverage. The return rate is 1.9%.
- **When does demand for hair color stick peak?**
- Demand peaks in Apr–Sep–Nov; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the hair color stick niche?**
- Listings span $5.93–$17.07; the average listing price is $10.35 (sweet spot $15–$100). The average incumbent carries 9,063 reviews — the moat a new listing must climb.
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