---
title: "Hair Clips — $10.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/hair-clips"
last_updated: "2026-08-11T11:24:47.642Z"
locale: en
meta:
description: "Niche score 63/100 · $10.1M/yr market · 32.7M searches/yr · $7.87 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 63/100 · $10.1M/yr market · 32.7M searches/yr · $7.87 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Hair Clips — $10.1M/yr Amazon US Niche (2026) - Flapen"
---
# **hair clips**
**Launch it**
A $10.1M/yr market growing +5.3% this quarter with returns at 1.6% — clears our launch bar.
Market size 100Growth 32Conversion 49Competition 95Returns 84Price range 0Avg price 22Brand share 96Review moat 24Quality gap 38
**Market size**
**Incredible****$10.1M**
$10.1M/yr · 32.7M searches
**Brand share**
**Incredible****34%**
top-5 brand share — no brand owns this niche
**Competition**
**Incredible****19%**
top-5 click share — an open shelf
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+5.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,500.24**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****$7.87**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$2.64–$13.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, hair clips is a $10.1M/yr Amazon United States market (32.7M searches/yr). The top 5 brands hold 34% of demand. Demand peaks in Dec. Verdict: Launch it — 63/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hair clips market data**
- **Units sold / yr**
- **1.0M–1.0M**
- avg 12,500–15,000/product
- **Revenue / yr**
- **$7.9M–$7.9M**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#97**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **93%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.
**Brands**
**76 **▲rising
**Sellers**
**140**
**Top-5 brand share**
**34%**
Top 20: 67%
**Top-5 click share**
**19%**
Top 20: 48%
**Open market**
**62%**
- Kitsch14% - SMKSL6% - GOODY5% - LuSeren5% - Sisiaipu4% - PIDOUDOU3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.3% search growth over the last 90 days.
900K700KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/hair-clips/trend)
## **Top hair clips search terms**
- **hair clips**11.9M/yr+5.0%2.9% conv. - **claw clips**4.1M/yr-0.2%2.9% conv. - **hair clips for women**3.2M/yr+3.3%3.4% conv. - **hair clip**1.8M/yr+5.8%2.9% conv. - **claw clip**1.4M/yr+16.7%2.5% conv. - **small hair clips**918K/yr+14.9%5.1% conv. - **hair barrettes**867K/yr+13.3%2.4% conv. - **hair claw clips**725K/yr+8.5%3.2% conv. - **claw clips for thick hair**889K/yr+2.8%3.1% conv. - **hair clips for thin hair**612K/yr+43.4%2.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/hair-clips/search-terms)
## **Top hair clips products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$203K4%$405K6%$608K8%$811K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LuSeren Hair Clips for Women 4.3 Inch Large Hair Claw Clips for Women Thin Thick Curly Hair Big Matte Banana Clips Strong Hold jaw clips Neutral Colors**LuSeren**$8.49**4.7★15,053 rev](https://www.amazon.com/dp/B09Z7L79K6) [2**SMKSL 12 Pcs Hair Clips for Women 3 Styles Small Medium Large Claw Clips for Thin Thick Curly Hair Strong Hold & Non-Slip Hair Clips Stylish Matte Hair Accessories Ideal Gifts for Women (Brown)**SMKSL**$8.95**4.7★1,625 rev](https://www.amazon.com/dp/B0DQDP625C) [3**40 Pack Black 2 Inch Barrettes Women Metal Snap Hair Clips Accessories**PIDOUDOU**$5.75**4.7★17,613 rev](https://www.amazon.com/dp/B07RDHTDRM) [4**30PCS Metal Alligator Hair Clips Duck Billed Salon Styling Clips with Holes Heavy Duty Silver Hair Pins for Women DIY Bows & Home Use (30 Mixed Sizes)**Viywicz**$5.96**4.8★1,840 rev](https://www.amazon.com/dp/B0D4CLYFSY) [5**Flat Hair Clips for Women - 6 PCS French Flat Claw Clips Medium Hair Clips for Girls Large Hair Claw Clips for Thick or Thin Hair Strong Hold No Slip Hair Accessories for women (Transparent)**USDNICE**$8.90**4.6★758 rev](https://www.amazon.com/dp/B0FMP1ZGJN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Flat Hair Clips for Women - 6 PCS French Flat Claw Clips Medium Hair Clips for Girls Large Hair Claw Clips for Thick or Thin Hair Strong Hold No Slip Hair Accessories for women (Transparent)**USDNICE**$8.90**758 rev11mo ago](https://www.amazon.com/dp/B0FMP1ZGJN) [**8 Pack Flat Hair Clips for Women Large Matte Rectangle No-Slip Claw Clips Strong Hold Square Hair Accessories for Thick & Thin Hair Lay Flat Design for Work & Daily Styling**Drealoe**$7.63**2,134 rev11mo ago](https://www.amazon.com/dp/B0FLBZQZXD) [**Cptots Small Hair Barrettes For Women No Slip Metal Snap Clips For Thin And Fine Hair Matte Black Tortoiseshell 20 PCS 1.97 x 0.5 Inch.**Cptots**$9.19**1,011 rev1y ago](https://www.amazon.com/dp/B0DZCW8YL4) [**8 Pack Flat Hair Clips for Women Matte No Crease Flat Claw Clips Large Strong Hold Barrettes for Thick & Thin Hair French Duckbill Styling Accessories**CENTSTAR**$8.08**4,290 rev1y ago](https://www.amazon.com/dp/B0DZFXQ4CW) [**SMKSL 12 Pcs Hair Clips for Women 3 Styles Small Medium Large Claw Clips for Thin Thick Curly Hair Strong Hold & Non-Slip Hair Clips Stylish Matte Hair Accessories Ideal Gifts for Women (Brown)**SMKSL**$8.95**1,625 rev1y ago](https://www.amazon.com/dp/B0DQDP625C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Flat Hair Clips for Women - 6 PCS French Flat Claw Clips Medium Hair Clips for Girls Large Hair Claw Clips for Thick or Thin Hair Strong Hold No Slip Hair Accessories for women (Transparent)**USDNICE**$8.90**4.6★**▲ 212%**](https://www.amazon.com/dp/B0FMP1ZGJN) [**ACO-UINT 2 Pack Hair Claw Clips for Women Acrylic Claw Clips for Thick Hair Non-slip Clip for Hair Large Claws Hair Accessories for Women and GirlsWhite&Pink**ACO-UINT**$9.75**4.4★**▲ 102%**](https://www.amazon.com/dp/B0D2D17T7C) [**Cptots Small Hair Barrettes For Women No Slip Metal Snap Clips For Thin And Fine Hair Matte Black Tortoiseshell 20 PCS 1.97 x 0.5 Inch.**Cptots**$9.19**4.6★**▲ 92%**](https://www.amazon.com/dp/B0DZCW8YL4) [**OideGuiing Durable Acetate Hair Clips - 4-Inch Cherry Red Claw Clips for Fine and Thick Hair (Red)**OideGuiing**$10.05**4.5★**▲ 72%**](https://www.amazon.com/dp/B0DK536ZWY) [**Scunci by Conair jaw claw clips - hair accessories for women - claw clips for thick hair - claw clip - Black & Tortoise- 2 Count**Conair**$4.34**4.5★**▲ 68%**](https://www.amazon.com/dp/B001SXPSD2)
**~~View all trending →~~**
## **What buyers say about hair clips**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Amazing quality”*
**Suitability Straight Hair**11%
*“One super curly, one straight”*
**Color**10%
*“Beautiful colors”*
**Hair Styling**8%
*“Love this style”*
**Value For Money**8%
*“They are affordable”*
**Comfort-Overall**7%
*“Very comfortable to use”*
**Durability**6%
*“Cute and durable”*
**Size-Overall**5%
*“Fits nicely and lays flat”*
**Ease Of Use**4%
*“Easy to remove”*
**Advertised Vs Actual Product**4%
*“As described”*
### **What buyers complain about **
**Size-Overall**13%
*“Loose fitting”*
**Suitability Short Hair**10%
*“They are not for short hair”*
**Durability**10%
*“Broke immediately”*
**Suitability Long Hair**8%
*“Not Good For Long Hair”*
**Quality-Overall**6%
*“Bad Quality”*
**Grip**5%
*“keeps slipping off”*
**Hair Related**5%
*“Pulls Hair Out”*
**Strength**4%
*“Not strong”*
**Suitability Straight Hair**3%
*“It does not stay on my straight hair”*
**Ease Of Use**3%
*“Hard to clip”*
### **Top return reasons **
**Size-Overall**39%
**Suitability Long Hair**17%
**Suitability Short Hair**10%
**Advertised Vs Actual Product**5%
**Defective Material/Parts**4%
**Grip**4%
**Quality-Overall**3%
**Suitability Straight Hair**3%
**Functionality-Overall**2%
**Color**2%
## **Common questions**
- **Is hair clips profitable to sell on Amazon United States?**
- The niche generates $10.1M/yr across 118 tracked products. 17 of 21 products launched in the last 360 days are still selling. 90-day search growth is +5.3%. Flapen's verdict: Launch it (63/100).
- **How competitive is the hair clips niche?**
- 76 brands and 140 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 34% of demand.
- **What do buyers complain about in hair clips?**
- Top complaints mined from reviews: Size-Overall, Suitability Short Hair, Durability. The return rate is 1.6%.
- **When does demand for hair clips peak?**
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the hair clips niche?**
- Listings span $2.64–$13.14; the average listing price is $7.87 (sweet spot $15–$100). The average incumbent carries 5,500 reviews — the moat a new listing must climb.
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