---
title: "Trend — hair clay - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/hair-clay/trend"
last_updated: "2026-08-11T09:25:44.428Z"
locale: en
meta:
  description: "Niche score 61/100 · $5.1M/yr market · 3.0M searches/yr · $20.38 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · $5.1M/yr market · 3.0M searches/yr · $20.38 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — hair clay - Flapen"
---

# **hair clay**

**Launch it**

A $5.1M/yr market growing +12.9% this quarter with returns at 0.8% — clears our launch bar.

Market size 98Growth 41Conversion 81Competition 23Returns 96Price range 65Avg price 88Brand share 32Review moat 44Quality gap 57

**Market size**

**Incredible****$5.1M**

$5.1M/yr · 3.0M searches

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$20.38**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****8.4%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$8.05–$28.15**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,052.93**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+12.9%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****72%**

top-5 click share — a locked-up shelf

## Trend