---
title: "Hair Chalk — $637K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/hair-chalk"
last_updated: "2026-08-11T10:24:14.638Z"
locale: en
meta:
description: "Niche score 52/100 · $637K/yr market · 881K searches/yr. Prices mostly outside the sweet spot ($5.00–$16.21) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $637K/yr market · 881K searches/yr. Prices mostly outside the sweet spot ($5.00–$16.21) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hair Chalk — $637K/yr Amazon US Niche (2026) - Flapen"
---
# **hair chalk**
**Worth a look**
Shows beatable incumbent ratings (4.1★), but prices mostly outside the sweet spot ($5.00–$16.21) keeps it on the watch list.
Market size 66Growth 31Conversion 75Competition 24Returns 85Price range 11Avg price 36Brand share 56Review moat 24Quality gap 88
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****7.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$637K**
$637K/yr · 881K searches
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****$10.37**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+4.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****6,709.08**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****$5.00–$16.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, hair chalk is a $637K/yr Amazon United States market (881K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hair chalk market data**
- **Units sold / yr**
- **60K–80K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$622K–$830K**
- units × avg price
- **Conversion rate**
- **7.0%**
- **Avg BSR**
- **#9**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**13 **▲rising
**Sellers**
**19**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**23%**
- Desire Deluxe35% - SPRINGSUGAR15% - MSDADA9% - Jim&Gloria7% - PURPLE LADYBUG6% - HAIOLORPRO6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.6% search growth over the last 90 days.
50K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/hair-chalk/trend)
## **Top hair chalk search terms**
- **hair chalk**472K/yr+9.0%5.3% conv. - **hair chalk for girls**157K/yr-6.9%7.3% conv. - **hair chalk for girls washable**67K/yr-17.1%7.0% conv. - **hair chalk for dark hair**44K/yr+8.9%3.0% conv. - **hair chalk for kids**30K/yr+39.5%5.3% conv. - **kids hair chalk**13K/yr+7.5%6.5% conv. - **hair color chalk**7K/yr+35.7%4.5% conv. - **hair markers**6K/yr-3.8%3.0% conv. - **hair marker**5K/yr+95.4%1.1% conv. - **hair chalk comb**19K/yr-32.9%3.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/hair-chalk/search-terms)
## **Top hair chalk products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$64K20%$127K30%$191K40%$255K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Desire Deluxe Girls Gifts Hair Chalk - 10 Temporary Washable Color Pens for Kids Teenage Make Up & Dress Up Colourful Styles Set Toy for Christmas Birthday Halloween Accessories Party Activities**Desire Deluxe**$15.55**4.4★25,928 rev](https://www.amazon.com/dp/B07FTGLWDR) [2**8 Colors Temporary Hair Chalk Hair Dye Washable Hair Color Makeup For Sport Events Halloween Christmas Birthday Cosplay Festivals Hair DIY Party**SPRINGSUGAR**$8.09**4.2★595 rev](https://www.amazon.com/dp/B0D2H9169X) [3**New Hair Chalk Comb Temporary Hair Color Dye for Girls Kids Washable Hair Chalk for Girls Age 4 5 6 7 8 9 10-12 Birthday Christmas New Year Cosplay Hair DIY Party**MSDADA**$8.97**3.8★48,059 rev](https://www.amazon.com/dp/B07FCNYND8) [4**Jim&Gloria Dustless Hair Chalk Gifts for Girls Makeup Kit Gift for Teen Girl Trendy Stuff Kids Teenage Tweens Teenager Temporary and Washable Color Dye Markers Age 7 8 9 10 11 12 13 14 Year Old Toy**Jim&Gloria**$14.58**4.5★1,115 rev](https://www.amazon.com/dp/B09LVQWLT6) [5**Birthday Gifts for Girls 6-12 Years Old - Hair Chalk for Kids Washable Dye Temporary Color for Tweens Teens Party Summer Must Haves Essentials - 12 Year Old Girl Gift**PURPLE LADYBUG**$13.06**4.4★1,924 rev](https://www.amazon.com/dp/B08CGXQ38Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NIIFAWH 12 Color Hair Chalk - Temporary Non-Toxic Hair Dye for Adults | Safe Long-Lasting & Easy to Wash Out | for for Concerts Parties & Festivals**Niifawh**$16.21**12 rev4mo ago](https://www.amazon.com/dp/B0GQZPFCSH) [**HAIOLORPRO 10PCS Hair Chalk for Girls Temporary Hair Color Washable Temporary Hair Dye for Kids Women Men Gifts for Teenage Girls Gifts for 6-10 Year Old Girl**HAIOLORPRO**$9.98**163 rev8mo ago](https://www.amazon.com/dp/B0FZK5Q6NB) [**Blue Squid Hair Chalk Comb - 10 Vibrant Temporary Hair Colors for Girls & Teens Washable Hair Dye Perfect for Parties Cosplay Halloween Paraben Free Suitable for All Hair Colors**Blue Squid**$10.37**820 rev8mo ago](https://www.amazon.com/dp/B0FCVGHHSD) [**Bright Seed Hair Chalk for Girls Fun Washable Temporary Hair Color**Bright Seed**$9.82**77 rev11mo ago](https://www.amazon.com/dp/B0F775WDZ9) [**COLAYERIST Hair Chalk for Girls Washable 10PCS Temporary Hair Color for Kids Adults Temporary Hair Dye Wax Kids Makeup Great Christmas Birthday Gifts for 6-10 Year Old Girl (Red etc.)**COLAYERIST**$9.53**316 rev1y ago](https://www.amazon.com/dp/B0DQGYSLH8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NIIFAWH 12 Color Hair Chalk - Temporary Non-Toxic Hair Dye for Adults | Safe Long-Lasting & Easy to Wash Out | for for Concerts Parties & Festivals**Niifawh**$16.21**4.8★**▲ 332%**](https://www.amazon.com/dp/B0GQZPFCSH) [**Bright Seed Hair Chalk for Girls Fun Washable Temporary Hair Color**Bright Seed**$9.82**4.2★**▲ 197%**](https://www.amazon.com/dp/B0F775WDZ9) [**Blue Squid Hair Chalk Comb - 10 Vibrant Temporary Hair Colors for Girls & Teens Washable Hair Dye Perfect for Parties Cosplay Halloween Paraben Free Suitable for All Hair Colors**Blue Squid**$10.37**3.9★**▲ 159%**](https://www.amazon.com/dp/B0FCVGHHSD) [**Hally Hair Temporary Hair Color Shade Stix (Blue) - Hair Makeup Accessories for Kids Teens & Adults - 12 ml Washable Hair Chalk & Dye for Festivals Sporting Events & Parties**Hally Hair**$8.05**3.6★**▲ 106%**](https://www.amazon.com/dp/B0BP1D4GG8) [**HAIOLORPRO 10PCS Hair Chalk for Girls Temporary Hair Color Washable Temporary Hair Dye for Kids Women Men Gifts for Teenage Girls Gifts for 6-10 Year Old Girl**HAIOLORPRO**$9.98**4.3★**▲ 97%**](https://www.amazon.com/dp/B0FZK5Q6NB)
**~~View all trending →~~**
## **What buyers say about hair chalk**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**31%
*“Variety of colors”*
**Ease Of Use**17%
*“Easy to Use”*
**Gifting Purpose**7%
*“Cute gift”*
**Quality-Overall**6%
*“Good quality very vibrant”*
**Ease Of Application**6%
*“easy application”*
**Fun/Entertainment Experience**5%
*“Fun and Easy”*
**Ease Of Cleaning**4%
*“Its also nice that it washes out easily”*
**Suitability Colored Hair**3%
*“Works well on dark hair”*
**Value For Money**3%
*“Great value”*
**Hair Styling**2%
*“once I got the hang of it, I loved the result, I was able to transform her style quickly, safely, and in a fun way”*
### **What buyers complain about **
**Color**19%
*“it has faded”*
**Functionality-Overall**13%
*“Did not work”*
**Suitability Colored Hair**8%
*“Doesnt color hair”*
**Hair Related**6%
*“It basically turned to dust in my hair”*
**Quality-Overall**6%
*“No Quality Control by manufacturer”*
**Advertised Vs Actual Product**4%
*“Misrepresented”*
**Value For Money**4%
*“Not worth the money”*
**Adhesion/Stickiness**3%
*“And the glitter tattoos arent sticking very well”*
**Ease Of Cleaning**3%
*“made a huge mess on my sink”*
**Oily/Greasy**3%
*“It made my granddaughter's hair oily”*
### **Top return reasons **
**Functionality-Overall**21%
**Color**16%
**Advertised Vs Actual Product**12%
**Suitability Colored Hair**11%
**Quality-Overall**6%
**Value For Money**4%
**Suitability Short Hair**3%
**Adhesion/Stickiness**3%
**Size-Overall**3%
**Hair Related**2%
## **Common questions**
- **Is hair chalk profitable to sell on Amazon United States?**
- The niche generates $637K/yr across 13 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +4.6%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the hair chalk niche?**
- 13 brands and 19 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in hair chalk?**
- Top complaints mined from reviews: Color, Functionality-Overall, Suitability Colored Hair. The return rate is 1.5%.
- **When does demand for hair chalk peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the hair chalk niche?**
- Listings span $5.00–$16.21; the average listing price is $10.37 (sweet spot $15–$100). The average incumbent carries 6,709 reviews — the moat a new listing must climb.
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