---
title: "Hair Butter — $269K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/hair-butter"
last_updated: "2026-08-11T09:25:25.059Z"
locale: en
meta:
description: "Niche score 50/100 · $269K/yr market · 312K searches/yr · $19.35 avg price. Soft demand (-5.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $269K/yr market · 312K searches/yr · $19.35 avg price. Soft demand (-5.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hair Butter — $269K/yr Amazon US Niche (2026) - Flapen"
---
# **hair butter**
**Worth a look**
Shows low returns (0.7%), but soft demand (-5.0% this quarter) keeps it on the watch list.
Market size 49Growth 22Conversion 54Competition 41Returns 97Price range 81Avg price 86Brand share 34Review moat 29Quality gap 45
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.35**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.87–$53.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$269K**
$269K/yr · 312K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,585.88**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-5.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, hair butter is a $269K/yr Amazon United States market (312K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Sep–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hair butter market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$290K–$387K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#3,053**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **81%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **126 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**105**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 94%
**Open market**
**12%**
- As I Am33% - Thank God It's Natural31% - Davines8% - Aunt Jackie's7% - Camille Rose6% - Carol's Daughter3% - Open — no brand owns it (7 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.0% search growth over the last 90 days.
30K20KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Sep, Nov, Dec · busiest ÷ quietest = 4.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/hair-butter/trend)
## **Top hair butter search terms**
- **hair butter**78K/yr-2.9%2.3% conv. - **tgin butter cream daily moisturizer**36K/yr+7.9%3.1% conv. - **tgin butter cream**36K/yr-22.3%2.8% conv. - **as i am double butter cream**36K/yr-12.7%8.7% conv. - **camille rose curl cream**16K/yr+6.2%1.6% conv. - **tgin daily moisturizer**12K/yr-2.3%1.9% conv. - **hair butter for black women**18K/yr-35.0%1.9% conv. - **tgin moisturizer**11K/yr-4.8%1.7% conv. - **as i am moisturizer**11K/yr-0.4%4.4% conv. - **camille rose curl**7K/yr+49.7%0.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/hair-butter/search-terms)
## **Top hair butter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$27K20%$54K30%$81K40%$108K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**tgin Butter Cream Daily Moisturizer and Honey Miracle Hair Mask Duo for Curly Coily and Wavy Hair Rich Moisture and Deep Conditioning for Dry Hair 12 oz (Set)**Thank God It's Natural**$36.02**4.4★172 rev](https://www.amazon.com/dp/B09Q9B9QZB) [2**As I Am Double Butter Rich Daily Moisturizer 16 Ounce**As I Am**$15.40**4.6★10,115 rev](https://www.amazon.com/dp/B00658N04Y) [3**As I Am Double Butter Cream 8 oz (Pack of 3)**As I Am**$33.76**4.6★63 rev](https://www.amazon.com/dp/B01BV3KJDC) [4**Davines OI Hair Butter Deeply Nourishing Antioxidant Mask for All Hair Types - Hydrating Treatment Controls Frizz & Adds Instant Shine with Roucou Oil - Restores Softness & Body 8.45 Fl Oz**Davines**$51.78**4.6★3,379 rev](https://www.amazon.com/dp/B07RRBZF7T) [5**Camille Rose Curlaide Moisture Butter Curly Hair Cream with Green Tea & Jojoba Detangler 8 Fl Oz**Camille Rose**$15.61**4.6★1,579 rev](https://www.amazon.com/dp/B006FJMPZS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GZE 3 IN 1 Hair Butter with Rosemary Oil Argan Oil & Jojoba Oil | Intense Moisturizing & Nourishing for Dry Damaged & Women Curly Hair | Revitalizing Black Hair Grease for Frizz Control & Shine**GZE**$9.52**18 rev8mo ago](https://www.amazon.com/dp/B0G1YLGZMY) [**Bask & Lather Stimulating Scalp and Hair Balm for Hair Growth Mango & Shea Butter Nourishing Jojoba Oil Peppermint & Rosemary Oil Vitamin E Scalp Care Hair Care Moisture Shine & Strength 6 oz**BASK & LATHER**$18.96**1,646 rev1y ago](https://www.amazon.com/dp/B0DSCKBJLD) [**WOZUTUNT 8.8 oz Chebe Butter for Hair Growth Thickening and Moisturization - Deep Conditioning Hair Butter Grease for Men and Women**WOZUTUNT**$9.44**1,235 rev2y ago](https://www.amazon.com/dp/B0CJRP3GXT) [**Sunny Isle Rosemary Mint Hair & Strong Roots Pure Butter 2oz Jamaican Black Castor Oil & Biotin Double Growth Formula Melts Into Oil Hair Growth Dry Scalp Edges Skin Care & Protective Styles**Sunny Isle**$7.94**2,870 rev3y ago](https://www.amazon.com/dp/B0BTY6D4VT) [**African Pride Moisture Miracle Leave-In Cream with Baobab Oil & Coconut Oil for Coily & Curly Hair Adds Moisture Helps Repair & Strengthen 18 oz**African Pride**$6.87**9,776 rev3y ago](https://www.amazon.com/dp/B0BGJPVH38)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GZE 3 IN 1 Hair Butter with Rosemary Oil Argan Oil & Jojoba Oil | Intense Moisturizing & Nourishing for Dry Damaged & Women Curly Hair | Revitalizing Black Hair Grease for Frizz Control & Shine**GZE**$9.52**4.3★**▲ 167%**](https://www.amazon.com/dp/B0G1YLGZMY) [**As I Am Jamaican Black Castor Oil Smoothie 16 oz - with Ceramide Vitamin C & E - Enhanced Curl Definition - Lightweight - Strong Hold - Flake Free - Reduces Breakage & Tangles**As I Am**$11.03**4.6★**▲ 85%**](https://www.amazon.com/dp/B07YNTMDWD) [**tgin Butter Cream Daily Moisturizer and Honey Miracle Hair Mask Duo for Curly Coily and Wavy Hair Rich Moisture and Deep Conditioning for Dry Hair 12 oz (Set)**Thank God It's Natural**$36.02**4.4★**▲ 72%**](https://www.amazon.com/dp/B09Q9B9QZB) [**As I Am Double Butter Cream 8 oz (Pack of 3)**As I Am**$33.76**4.6★**▲ 55%**](https://www.amazon.com/dp/B01BV3KJDC) [**Sunny Isle Rosemary Mint Hair & Strong Roots Pure Butter 2oz Jamaican Black Castor Oil & Biotin Double Growth Formula Melts Into Oil Hair Growth Dry Scalp Edges Skin Care & Protective Styles**Sunny Isle**$7.94**4.4★**▲ 54%**](https://www.amazon.com/dp/B0BTY6D4VT)
**~~View all trending →~~**
## **Common questions**
- **Is hair butter profitable to sell on Amazon United States?**
- The niche generates $269K/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.0%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the hair butter niche?**
- 13 brands and 105 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 84% of demand.
- **When does demand for hair butter peak?**
- Demand peaks in Jan–Sep–Nov–Dec; the busiest month runs 4.4× the quietest.
- **What does it cost to enter the hair butter niche?**
- Listings span $6.87–$53.56; the average listing price is $19.35 (sweet spot $15–$100). The average incumbent carries 3,586 reviews — the moat a new listing must climb.
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