---
title: "Hair Brush — $13.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/hair-brush"
last_updated: "2026-08-11T10:24:12.211Z"
locale: en
meta:
description: "Niche score 60/100 · $13.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $13.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hair Brush — $13.1M/yr Amazon US Niche (2026) - Flapen"
---
# **hair brush**
**Worth a look**
Shows a $13.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 100Growth 23Conversion 78Competition 87Returns 96Price range 30Avg price 28Brand share 46Review moat 15Quality gap 24
**Market size**
**Incredible****$13.1M**
$13.1M/yr · 17.9M searches
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Conversion**
**Great****7.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$4.21–$19.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$9.39**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-3.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****23,273.75**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, hair brush is a $13.1M/yr Amazon United States market (17.9M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Dec. Verdict: Worth a look — 60/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hair brush market data**
- **Units sold / yr**
- **1.0M–1.0M**
- avg 12,500–15,000/product
- **Revenue / yr**
- **$9.4M–$9.4M**
- units × avg price
- **Conversion rate**
- **7.8%**
- **Avg BSR**
- **#86**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**28 **▼falling
**Sellers**
**262**
**Top-5 brand share**
**77%**
Top 20: 96%
**Top-5 click share**
**28%**
Top 20: 62%
**Open market**
**20%**
- Wet Brush44% - Conair14% - Kitsch9% - TANGLE TEEZER7% - BESTOOL3% - Lily England3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.6% search growth over the last 90 days.
500K300KHoliday '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/hair-brush/trend)
## **Top hair brush search terms**
- **hair brush**4.2M/yr-1.5%5.1% conv. - **wet brush**3.2M/yr-4.9%8.0% conv. - **brush**1.7M/yr+3.6%4.0% conv. - **hair brushes for women**1.6M/yr-5.3%6.1% conv. - **detangler brush**1.4M/yr-6.2%4.0% conv. - **hairbrush**956K/yr-0.4%6.0% conv. - **wet brush detangling brush**708K/yr+0.8%9.8% conv. - **hair brushes**554K/yr-8.2%2.3% conv. - **hair brush for men**504K/yr-4.4%8.0% conv. - **conair hair brush**427K/yr-0.1%5.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/hair-brush/search-terms)
## **Top hair brush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$393K6%$786K9%$1.2M12%$1.6M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wet Brush Detangling Brush Original Detangler Brush (Sky) - Wet & Dry Tangle-Free Hair Brush for Women & Men - No Tangle Soft & Flexible Bristles for Straight Curly & Thick Hair**Wet Brush**$7.78**4.7★77,164 rev](https://www.amazon.com/dp/B09RG8Q3C3) [2**Tangle Teezer Ultimate Detangler Brush for Wet & Dry Hair Eliminates Knots & Reduces Breakage for Straight to Wavy Hair Types Millennial Pink**TANGLE TEEZER**$15.65**4.6★59,744 rev](https://www.amazon.com/dp/B07D395945) [3**Wet Brush Original Detangler Hair Brush Amazon Exclusive Purple - Ultra-Soft IntelliFlex Bristles - Detangling Hairbrush Glides Through Tangles For Wet Dry & Damaged Hair - Women & Men**Wet Brush**$7.51**4.7★77,164 rev](https://www.amazon.com/dp/B0B7R88WS9) [4**Wet Brush Original Detangler Hair Brush Amazon Exclusive Aqua- Ultra-Soft IntelliFlex Bristles-Detangling Hairbrush Glides Through Tangles For All Hair Types (Wet Dry & Damaged Hair) - Women & Men**Wet Brush**$8.64**4.7★77,164 rev](https://www.amazon.com/dp/B094DK6JNF) [5**Wet Brush Speed Dry Hair Brush Amazon Exclusive Aqua Vented Design & Soft HeatFlex Bristles Blow Dry Safe Ergonomic Handle Manages Tangles & Uncontrollable Strands Pain-Free Hair Accessories**Wet Brush**$8.17**4.6★13,749 rev](https://www.amazon.com/dp/B0B75KFXHP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kitsch Smooth & Polish Brush Dual Bristle Detangler Brush Shine & Frizz Control Vegan Boar & Nylon Hair Brush with Cushioned Pad for Scalp Massage Hair Care Tool for All Hair Types - Terracotta**Kitsch**$13.31**394 rev6mo ago](https://www.amazon.com/dp/B0GGV8D7T9) [**FRAMAR Soft Boar Bristle Hair Brush For Women Boars Hair Brush For Women Boar Brush For Fine Hair Hairbrush For Fine Hair Soft Bristle Brush For Slick Back Volume and Shine - Chocolate**FRAMAR**$17.90**4,349 rev1y ago](https://www.amazon.com/dp/B0DT9N4P61) [**Conair Salon Results Hairbrush - Hair brush for Men and Women - Detangling - suitable for all hair types -features Nylon Bristles - Pink/Black**Conair**$5.33**25,536 rev1y ago](https://www.amazon.com/dp/B0DSQQQJPN) [**Wet Brush Original Detangler Hair Brush Black Frost - Ultra-Soft IntelliFlex Bristles - Detangling Brush Glides Through Tangles For All Hair Types (Wet Dry & Damaged Hair) - Women & Men**Wet Brush**$6.81**77,164 rev1y ago](https://www.amazon.com/dp/B0DMZT3JT2) [**Wet Brush Ceramic Speed Dry Hair Brush Black - Vented Design & Soft HeatFlex Bristles for Blow-Dry Safe Styling - Ergonomic Handle for Pain-Free Detangling - Hair Accessories for All Hair Types**Wet Brush**$9.02**1,436 rev1y ago](https://www.amazon.com/dp/B0DMZSD9LW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kitsch Smooth & Polish Brush Dual Bristle Detangler Brush Shine & Frizz Control Vegan Boar & Nylon Hair Brush with Cushioned Pad for Scalp Massage Hair Care Tool for All Hair Types - Terracotta**Kitsch**$13.31**4.7★**▲ 300%**](https://www.amazon.com/dp/B0GGV8D7T9) [**Conair Salon Results Hairbrush - Hair brush for Men and Women - Detangling - suitable for all hair types -features Nylon Bristles - Pink/Black**Conair**$5.33**4.6★**▲ 176%**](https://www.amazon.com/dp/B0DSQQQJPN) [**Kitsch Detangler Brush Gentle Curly Hair Brush with Flexible Bristles for All Hair Types - Wet or Dry | Detangling Hair Brushes for Women & Men Hairbrush for Adults & Kids - Terracotta**Kitsch**$8.48**4.5★**▲ 72%**](https://www.amazon.com/dp/B0D4F9D79T) [**Wet Brush Detangling Brush Original Detangler Brush (Sky) - Wet & Dry Tangle-Free Hair Brush for Women & Men - No Tangle Soft & Flexible Bristles for Straight Curly & Thick Hair**Wet Brush**$7.78**4.7★**▲ 64%**](https://www.amazon.com/dp/B09RG8Q3C3) [**Wet Brush Original Detangler Pink Drink (Summer Quencher) Ultra-Soft IntelliFlex Bristles Glide Through Tangles Detangling Hair Brush (Wet & Dry) Women & Men Limited Edition**Wet Brush**$8.47**4.8★**▲ 47%**](https://www.amazon.com/dp/B0DMZT6N45)
**~~View all trending →~~**
## **What buyers say about hair brush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brush Quality**21%
*“Amazing brush”*
**Quality-Overall**10%
*“Amazing quality”*
**Soft Feel**8%
*“Silky smooth”*
**Value For Money**6%
*“Great deal”*
**Ease Of Use**5%
*“easy to clean”*
**Suitability Straight Hair**5%
*“It works well on my thick, coarse hair and really smooths it out”*
**Hair Styling**4%
*“Smooth curls”*
**Ease Of Cleaning**3%
*“Cleaning is easy”*
**Suitability Curly Hair**3%
*“Works great with curly hair”*
**Advertised Vs Actual Product**3%
*“Exactly as shown”*
### **What buyers complain about **
**Durability**14%
*“Broke in 3 months”*
**Quality-Overall**7%
*“Junk quality”*
**Hair Related**7%
*“Pulls my hair out”*
**Suitability Short Hair**5%
*“Does not work well with thick hair”*
**Hard Feel**4%
*“a little stiff”*
**Suitability Long Hair**4%
*“Bristles are not long enough”*
**Functionality-Overall**3%
*“Didn't work”*
**Strength**3%
*“Kinda flimsy”*
**Size-Overall**3%
*“Smaller than expected”*
**Brush Quality**2%
*“I don't like this brush”*
### **Top return reasons **
**Size-Overall**12%
**Advertised Vs Actual Product**10%
**Functionality-Overall**8%
**Suitability Short Hair**7%
**Hard Feel**5%
**Quality-Overall**4%
**Brush Quality**4%
**Stiffness**4%
**Color**4%
**Damage/Burn Hair**4%
## **Common questions**
- **Is hair brush profitable to sell on Amazon United States?**
- The niche generates $13.1M/yr across 68 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.6%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the hair brush niche?**
- 28 brands and 262 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in hair brush?**
- Top complaints mined from reviews: Durability, Quality-Overall, Hair Related. The return rate is 0.9%.
- **When does demand for hair brush peak?**
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the hair brush niche?**
- Listings span $4.21–$19.59; the average listing price is $9.39 (sweet spot $15–$100). The average incumbent carries 23,274 reviews — the moat a new listing must climb.
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