---
title: "Hair Barrettes for Women — $57K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/hair-barrettes-for-women"
last_updated: "2026-08-11T11:01:03.764Z"
locale: en
meta:
description: "Niche score 56/100 · $57K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $57K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hair Barrettes for Women — $57K/yr Amazon US Niche (2026) - Flapen"
---
# **hair barrettes for women**
**Worth a look**
Shows no brand lock-in (top 5 brands take 37% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 14Growth 69Conversion 30Competition 85Returns 85Price range 32Avg price 26Brand share 95Review moat 28Quality gap 58
**Brand share**
**Incredible****37%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+49.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$4.20–$20.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,716.85**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$9.10**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$57K**
$57K/yr · 265K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, hair barrettes for women is a $57K/yr Amazon United States market (265K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Sep–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hair barrettes for women market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$73K–$91K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#548**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **88%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**44 **▼falling
**Sellers**
**108**
**Top-5 brand share**
**37%**
Top 20: 78%
**Top-5 click share**
**30%**
Top 20: 63%
**Open market**
**59%**
- GOODY10% - ZYTJ9% - Amariver7% - Camila5% - Markuii5% - Mistofu4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +49.8% search growth over the last 90 days.
80K60KHoliday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Dec · busiest ÷ quietest = 6.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/hair-barrettes-for-women/trend)
## **Top hair barrettes for women search terms**
- **barrettes for thick hair**90K/yr+18.7%3.1% conv. - **hair barrettes for thick hair**54K/yr+67.8%2.7% conv. - **giant hair clip**28K/yr+297.1%0.9% conv. - **hair barrettes for thin hair**22K/yr+20.7%1.7% conv. - **jumbo hair clips**14K/yr+24.8%1.8% conv. - **hair clip for half up half down**6K/yr+13.5%0.2% conv. - **claw clips for thick long hair**8K/yr+29.3%2.8% conv. - **chic hair clips**8K/yr-11.7%0.3% conv. - **claw clip long hair**5K/yr+38.8%2.9% conv. - **women hair barrettes**5K/yr+4.0%2.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/hair-barrettes-for-women/search-terms)
## **Top hair barrettes for women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$3K9%$5K12%$7K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ZYTJ 5 Inche Extra Large Claw Clips for Thick Hair and Long Hair 4 Pack Xl Jumbo Claw clips Oversized Matte Non-slip Rectangle Hair Clips for Women Big Strong Hold Jaw Clip Neutral Color**ZYTJ**$7.62**4.8★3,671 rev](https://www.amazon.com/dp/B0BWF3JTFX) [2**Vintage French Barrette Clips - 4 Pack Hair Accessories for Women & Girls Thick to Thin Hair**Amariver**$9.35**4.1★1,247 rev](https://www.amazon.com/dp/B0DD34XPNR) [3**Goody Stay Tight Hair Barrettes - 8 Ct Assorted Metallic Colors Non-Slip Flat Hair Clips Comfortable & Versatile Hair Accessories for Women & Men Hair Clips for All Hair Types**GOODY**$5.62**4.4★16,844 rev](https://www.amazon.com/dp/B00DKX1A76) [4**Markuii Large Hair Barrette Matte 4 Inch No Slip Not Easy to Break French Hair Clips for Women Thick to Thin Hair 3 Pack**Markuii**$7.99**4.6★183 rev](https://www.amazon.com/dp/B0F3VPLXFS) [5**Fumwase 6PCS Hair Barrettes for Women Shell Hair Clip Hair Accessories Barrettes for Thick Thin Long Short Hair (Blue brown + Brilliant color + Amber + Light turtle shell + Dark turtle shell + Black)**Fumwase**$4.98**4.4★1,083 rev](https://www.amazon.com/dp/B0CCYBPNK5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rivvlive 4 Pcs 11 Inch Extra Large Snap Hair Clips Giant Plastic Snap Barrettes for Women No Slip Plastic Hair Clips Pins for Hoodie Decorations Oversized Decorative Pendant Accessories Blue and Pink**Rivvlive**$15.25**1 rev2mo ago](https://www.amazon.com/dp/B0GZ4FRWFR) [**2-Pack Giant Safety Pin Hair Clip Mega Safety Pin Hair Clip Extra Large French Style Pins Shape Hairs Clips for Vintage Hairstyles French Style Hairs Stick**Viliqiou**$5.96**3 rev5mo ago](https://www.amazon.com/dp/B0GMW1GSMQ) [**Markuii Large Hair Barrette Matte 4 Inch No Slip Not Easy to Break French Hair Clips for Women Thick to Thin Hair 3 Pack**Markuii**$7.99**183 rev1y ago](https://www.amazon.com/dp/B0F3VPLXFS) [**8 Pack Flat Hair Clips for Women Matte No Crease Flat Claw Clips Large Strong Hold Barrettes for Thick & Thin Hair French Duckbill Styling Accessories**CENTSTAR**$8.08**4,290 rev1y ago](https://www.amazon.com/dp/B0DZFXQ4CW) [**Scunci by Conair No-Slip Grip Stay Tight Barrettes - hair barrettes for women - hair accessories for women - hair clips - Gold Black and Silver - 6 Count**Conair**$7.20**6,033 rev1y ago](https://www.amazon.com/dp/B0DSQWRTLX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2-Pack Giant Safety Pin Hair Clip Mega Safety Pin Hair Clip Extra Large French Style Pins Shape Hairs Clips for Vintage Hairstyles French Style Hairs Stick**Viliqiou**$5.96**4.2★**▲ 246%**](https://www.amazon.com/dp/B0GMW1GSMQ) [**Rivvlive 4 Pcs 11 Inch Extra Large Snap Hair Clips Giant Plastic Snap Barrettes for Women No Slip Plastic Hair Clips Pins for Hoodie Decorations Oversized Decorative Pendant Accessories Blue and Pink**Rivvlive**$15.25**4.0★**▲ 244%**](https://www.amazon.com/dp/B0GZ4FRWFR) [**Scunci by Conair No-Slip Grip Stay Tight Barrettes - hair barrettes for women - hair accessories for women - hair clips - Gold Black and Silver - 6 Count**Conair**$7.20**4.5★**▲ 148%**](https://www.amazon.com/dp/B0DSQWRTLX) [**ZYTJ 5 Inche Extra Large Claw Clips for Thick Hair and Long Hair 4 Pack Xl Jumbo Claw clips Oversized Matte Non-slip Rectangle Hair Clips for Women Big Strong Hold Jaw Clip Neutral Color**ZYTJ**$7.62**4.8★**▲ 40%**](https://www.amazon.com/dp/B0BWF3JTFX) [**Goody Domed Tight Barrettes 3**GOODY**$6.03**4.5★**▲ 39%**](https://www.amazon.com/dp/B001T8MD4I)
**~~View all trending →~~**
## **What buyers say about hair barrettes for women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“are well made”*
**Suitability Straight Hair**11%
*“The best so far for my thick / fine hair”*
**Color**11%
*“colors are perfect”*
**Hair Styling**9%
*“Holds my hair nicely”*
**Value For Money**7%
*“Good Value”*
**Comfort-Overall**7%
*“Comfortable to wear”*
**Durability**6%
*“It stays all day”*
**Size-Overall**6%
*“Perfect fit”*
**Ease Of Use**4%
*“Easy to wear”*
**Advertised Vs Actual Product**4%
*“As advertised”*
### **What buyers complain about **
**Size-Overall**12%
*“TOO SHORT”*
**Suitability Short Hair**11%
*“They are not for short hair”*
**Suitability Long Hair**11%
*“Not good for long hair”*
**Durability**9%
*“Broke after one use”*
**Quality-Overall**7%
*“Bad quality”*
**Grip**6%
*“NO grip”*
**Hair Related**5%
*“wont hold your hair in”*
**Suitability Straight Hair**4%
*“They didn't work for my straight hair”*
**Ease Of Use**4%
*“Difficult to open”*
**Strength**4%
*“its so flimsy”*
### **Top return reasons **
**Size-Overall**29%
**Suitability Long Hair**17%
**Suitability Short Hair**13%
**Advertised Vs Actual Product**5%
**Grip**5%
**Suitability Straight Hair**5%
**Defective Material/Parts**4%
**Functionality-Overall**3%
**Quality-Overall**3%
**Color**2%
## **Common questions**
- **Is hair barrettes for women profitable to sell on Amazon United States?**
- The niche generates $57K/yr across 66 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is +49.8%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the hair barrettes for women niche?**
- 44 brands and 108 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 37% of demand.
- **What do buyers complain about in hair barrettes for women?**
- Top complaints mined from reviews: Size-Overall, Suitability Short Hair, Suitability Long Hair. The return rate is 1.5%.
- **When does demand for hair barrettes for women peak?**
- Demand peaks in Sep–Dec; the busiest month runs 6.6× the quietest.
- **What does it cost to enter the hair barrettes for women niche?**
- Listings span $4.20–$20.01; the average listing price is $9.10 (sweet spot $15–$100). The average incumbent carries 3,717 reviews — the moat a new listing must climb.
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