---
title: "Haiku Perfume — $118K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/haiku-perfume"
last_updated: "2026-08-07T10:52:06.817Z"
locale: en
meta:
description: "Niche score 49/100 · $118K/yr market · 280K searches/yr · $34.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $118K/yr market · 280K searches/yr · $34.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Haiku Perfume — $118K/yr Amazon US Niche (2026) - Flapen"
---
# **haiku perfume**
**Skip it**
Weak search conversion (1.2%) — this niche doesn't clear our bar today.
Market size 28Growth 20Conversion 15Competition 66Returns 100Price range 33Avg price 95Brand share 21Review moat 76Quality gap 84
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$34.38**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****471.51**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$13.80–$275.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$118K**
$118K/yr · 280K searches
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-10.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, haiku perfume is a $118K/yr Amazon United States market (280K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in May–Jun–Jul–Aug–Sep. Verdict: Skip it — 49/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **haiku perfume market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$138K–$172K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#693**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**79**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 80%
**Open market**
**6%**
- Le Monde Gourmand65% - Atralia11% - Le Labo10% - PHLUR3% - HOUSE OF TWIST3% - Gulf Orchid2% - Open — no brand owns it (7 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.7% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug, Sep · busiest ÷ quietest = 4.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/haiku-perfume/trend)
## **Top haiku perfume search terms**
- **le monde gourmand perfume**92K/yr-2.7%1.2% conv. - **le monde gourmand**58K/yr+9.1%0.7% conv. - **matcha perfume**29K/yr-5.3%1.8% conv. - **matcha latte perfume**16K/yr-50.2%3.4% conv. - **le gourmand perfume**12K/yr-5.3%0.9% conv. - **le labo matcha 26**11K/yr-12.1%1.7% conv. - **the matcha 26**9K/yr-33.5%1.0% conv. - **le monde**7K/yr-1.5%0.9% conv. - **the matcha perfume**5K/yr-2.7%6.6% conv. - **la monde gourmand perfume**6K/yr-20.8%1.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/haiku-perfume/search-terms)
## **Top haiku perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5K8%$9K12%$14K16%$19K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Le Monde Gourmand Th Matcha Eau de Parfum - 1 fl oz (30 ml) - Green Tea Floral Amber Perfume Notes**Le Monde Gourmand**$25.43**4.1★388 rev](https://www.amazon.com/dp/B09L554B8H) [2**Atralia Matcha Latte Eau de Parfum Sweet & Long Lasting Gourmand Perfume Inspired by Matcha Tea with Vanilla Toffee & Tonka Beans Unique Unisex Fragrance Everyday Wear & Gift**Atralia**$30.58**4.5★218 rev](https://www.amazon.com/dp/B0FV981L8V) [3**Le Monde Gourmand Crme Vanille Spray Eau de Parfum - Warm Vanilla Jasmine Amber Perfume Notes - 1 fl oz (30 ml)**Le Monde Gourmand**$23.98**4.2★2,925 rev](https://www.amazon.com/dp/B07VXB8CJ7) [4**The Matcha 26 by Le Labo for Unisex - 1.7 oz EDP Spray**Le Labo**$275.22**4.0★20 rev](https://www.amazon.com/dp/B0DGQQN69B) [5**Le Monde Gourmand Coffret de Parfum Discovery Set 10-Piece Mini Eau de Parfum Purse Spray Sampler Gourmand Floral & Fruity Fragrance Gift Set 10 x 0.23 fl oz (7 ml)**Le Monde Gourmand**$42.19**4.3★30 rev](https://www.amazon.com/dp/B0FTMWV95G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Twist Matcha Pilates Alo No. 189 - Inspired by Le L. The Matcha 26 Long-Lasting Perfume for Women and Men Vegan Clean Ingredients Fig & Green Tea Spray 100 ml | 3.4 fl. oz.**HOUSE OF TWIST**$41.53**16 rev2mo ago](https://www.amazon.com/dp/B0GZ5T87JX) [**Le Monde Gourmand Disney Alice In Wonderland Le Petit Duo Eau de Parfum Sampler Set - Tea Party Includes Potion Enchante (Raspberry) and Fte de Vanille (Vanilla)**Le Monde Gourmand**$32.72**7 rev3mo ago](https://www.amazon.com/dp/B0GTN3PZ25) [**Gulf Orchid Perfumes Matcha Latte Eau de Parfum Fragrance Spray Unisex 100ml / 3.4 fl oz**Gulf Orchid**$31.70**13 rev4mo ago](https://www.amazon.com/dp/B0GQJP8SYW) [**PHLUR Matcha Milk Body Mist 8 Fl Oz - Hair and Body Perfume for Women**PHLUR**$37.92**104 rev5mo ago](https://www.amazon.com/dp/B0GFG72PWL) [**Atralia Matcha Latte Eau de Parfum Sweet & Long Lasting Gourmand Perfume Inspired by Matcha Tea with Vanilla Toffee & Tonka Beans Unique Unisex Fragrance Everyday Wear & Gift**Atralia**$30.58**218 rev9mo ago](https://www.amazon.com/dp/B0FV981L8V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Twist Matcha Pilates Alo No. 189 - Inspired by Le L. The Matcha 26 Long-Lasting Perfume for Women and Men Vegan Clean Ingredients Fig & Green Tea Spray 100 ml | 3.4 fl. oz.**HOUSE OF TWIST**$41.53**4.2★**▲ 321%**](https://www.amazon.com/dp/B0GZ5T87JX) [**Le Monde Gourmand Disney Alice In Wonderland Le Petit Duo Eau de Parfum Sampler Set - Tea Party Includes Potion Enchante (Raspberry) and Fte de Vanille (Vanilla)**Le Monde Gourmand**$32.72**4.4★**▲ 264%**](https://www.amazon.com/dp/B0GTN3PZ25) [**Le Monde Gourmand Le Beach Eau de Parfum Spray Perfume for Women Coconut Water Jasmine & Vanilla Bean Beach Scent Vegan & Cruelty Free 1 fl oz (30 ml)**Le Monde Gourmand**$25.79**4.1★**▲ 222%**](https://www.amazon.com/dp/B0FDDV1PG6) [**Gulf Orchid Perfumes Matcha Latte Eau de Parfum Fragrance Spray Unisex 100ml / 3.4 fl oz**Gulf Orchid**$31.70**4.1★**▲ 205%**](https://www.amazon.com/dp/B0GQJP8SYW) [**Le Monde Gourmand Copal de Terre Eau de Parfum Spray Perfume for Women El Creativo Golden Copal Blue Cypress & Mexican Vanilla Scent 1 fl oz (30 ml)**Le Monde Gourmand**$28.15**4.2★**▲ 147%**](https://www.amazon.com/dp/B0F1Z4KMMS)
**~~View all trending →~~**
## **What buyers say about haiku perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**65%
*“fresh scent”*
**Value For Money**4%
*“Great value for money”*
**Soft Feel**4%
*“Its soft”*
**Durability**3%
*“The lasting power is decent for a fresh profile”*
**Quality-Overall**2%
*“Great Quality”*
**Advertised Vs Actual Product**1%
*“As advertised”*
**Size-Overall**1%
*“It is a good size”*
**Gifting Purpose**1%
*“Great gift, smells wonderful”*
**Weight Light**1%
*“still light enough for daily use”*
**Brightness/Shine/Glow**1%
*“it keeps a light glow for hours”*
### **What buyers complain about **
**Smell**48%
*“Scent doesn't last long”*
**Durability**11%
*“does not last”*
**Value For Money**5%
*“A bit overpriced”*
**Size-Overall**3%
*“Smaller bottle than expected”*
**Strength**2%
*“It is not very strong”*
**Advertised Vs Actual Product**1%
*“not as advertised”*
**Leak-Proof**1%
*“Bottle leaked”*
**Alcohol Content**1%
*“the smell it has is straight alcohol”*
**Quality-Overall**1%
*“lacked the depth or quality I was hoping for”*
**Moist/Dry**1%
*“the dry down is a little off”*
### **Top return reasons **
**Smell**59%
**Leak-Proof**11%
**Advertised Vs Actual Product**7%
**Motor Power**5%
**Ingredients-Overall**4%
**Product Condition**4%
**Value For Money**2%
**Oily/Greasy**2%
**Functionality-Overall**2%
**Suitability Oily Skin**2%
## **Common questions**
- **Is haiku perfume profitable to sell on Amazon United States?**
- The niche generates $118K/yr across 39 tracked products. 5 of 13 products launched in the last 360 days are still selling. 90-day search growth is -10.7%. Flapen's verdict: Skip it (49/100).
- **How competitive is the haiku perfume niche?**
- 13 brands and 79 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in haiku perfume?**
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.1%.
- **When does demand for haiku perfume peak?**
- Demand peaks in May–Jun–Jul–Aug–Sep; the busiest month runs 4.4× the quietest.
- **What does it cost to enter the haiku perfume niche?**
- Listings span $13.80–$275.22; the average listing price is $34.38 (sweet spot $15–$100). The average incumbent carries 472 reviews — the moat a new listing must climb.
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