---
title: "Hada Labo — $535K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/hada-labo"
last_updated: "2026-08-11T09:16:23.508Z"
locale: en
meta:
description: "Niche score 46/100 · $535K/yr market · 480K searches/yr · $19.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $535K/yr market · 480K searches/yr · $19.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hada Labo — $535K/yr Amazon US Niche (2026) - Flapen"
---
# **hada labo**
**Skip it**
Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size 61Growth 14Conversion 65Competition 26Returns 94Price range 75Avg price 85Brand share 12Review moat 57Quality gap 32
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.12**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.07–$29.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$535K**
$535K/yr · 480K searches
**Review moat**
**Good****1,232.8**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-21.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, hada labo is a $535K/yr Amazon United States market (480K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 46/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hada labo market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$478K–$574K**
- units × avg price
- **Conversion rate**
- **5.8%**
- **Avg BSR**
- **#950**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **40%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **123 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**40**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**2%**
- 肌ラボ55% - Hada Labo Tokyo20% - Hadarabo8% - SHINTECH8% - shokunin4% - sidefield3% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.8% search growth over the last 90 days.
18K13KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/hada-labo/trend)
## **Top hada labo search terms**
- **hada labo**192K/yr-12.8%4.3% conv. - **hada labo gokujyun premium lotion**70K/yr-17.8%6.6% conv. - **hadalabo**25K/yr-18.3%2.7% conv. - **hada labo hyaluronic acid**36K/yr-30.6%6.7% conv. - **hada labo premium lotion**25K/yr-49.3%4.2% conv. - **hado labo**15K/yr-40.0%5.9% conv. - **gokujyun premium**13K/yr-19.5%7.1% conv. - **hada labo gokujyun**13K/yr-13.3%3.5% conv. - **hada labo toner**17K/yr-40.7%2.9% conv. - **hada labo moisturizer**13K/yr-33.3%5.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/hada-labo/search-terms)
## **Top hada labo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$54K20%$107K30%$161K40%$214K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hada Labo Gokujyun Premium Hyaluronic Milky Lotion 140ml**肌ラボ**$16.06**4.5★1,587 rev](https://www.amazon.com/dp/B01JRXH3W8) [2**Hada Labo Gokujun Premium Hyaluronic Acid Refill Beauty Essence 170mL**肌ラボ**$15.19**4.8★2,097 rev](https://www.amazon.com/dp/B08DRJYVFR) [3**Hada Labo Tokyo Plumping Gel Cream Facial Moisturizer Clinically Proven to Provide 24-Hour Moisture in One Use Super HyaluronicAcid Ceramides Collagen No Parabens Dyes or Fragrance 1.76 oz**Hada Labo Tokyo**$19.18**4.4★5,245 rev](https://www.amazon.com/dp/B00I4BUBN8) [4**Hada Labo Rohto Gokujyn Hyaluronic Acid Lotion 170ml Japan**SHINTECH**$10.07**4.6★354 rev](https://www.amazon.com/dp/B07DMZ76GF) [5**Rohto Hadalabo Gokujyun premium hyaluronic Lotion and Milk set**Hadarabo**$29.41**4.6★247 rev](https://www.amazon.com/dp/B01N6L4OEP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**sidefield Hada rabo Gokujyun Hyaluronic Acid Lotion Refill 170ml / 5.7 fl oz (Pack of 2) Japanese Hydrating Facial Toner Moisturizer for Deep Moisture Dry & Sensitive Skin (colorless)**sidefield**$25.64**11 rev5mo ago](https://www.amazon.com/dp/B0GKP19KS1) [**Hadalabo Gokujyun Hyaluronic Acid Skin Moist Lotion 13.5 fl oz/400ml**shokunin**$22.86**109 rev2y ago](https://www.amazon.com/dp/B0CV7GSRKM) [**(Set of 2) Hada Labo Gokujun Premium Hyaluronic Acid 170ml**極潤**$28.28**618 rev5y ago](https://www.amazon.com/dp/B08GXCXR4C) [**Hada Labo Gokujun Premium Hyaluronic Acid Refill Beauty Essence 170mL**肌ラボ**$15.19**2,097 rev5y ago](https://www.amazon.com/dp/B08DRJYVFR) [**Hada Labo Gokujun Premium Hyaluronic Cream 50g**肌ラボ**$16.97**609 rev5y ago](https://www.amazon.com/dp/B08DRM4ZLX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hada Labo Rohto Gokujyn Hyaluronic Acid Lotion 170ml Japan**SHINTECH**$10.07**4.6★**▲ 230%**](https://www.amazon.com/dp/B07DMZ76GF) [**Hada Labo Gokujun Premium Hyaluronic Acid Refill Beauty Essence 170mL**肌ラボ**$15.19**4.8★**▲ 145%**](https://www.amazon.com/dp/B08DRJYVFR) [**ROHTO Hadalabo Shirojun Premium Lotion Moist 0.37 Pound**肌ラボ**$17.01**4.5★**▲ 130%**](https://www.amazon.com/dp/B06WP7TZV8) [**sidefield Hada rabo Gokujyun Hyaluronic Acid Lotion Refill 170ml / 5.7 fl oz (Pack of 2) Japanese Hydrating Facial Toner Moisturizer for Deep Moisture Dry & Sensitive Skin (colorless)**sidefield**$25.64**4.9★**▲ 111%**](https://www.amazon.com/dp/B0GKP19KS1) [**(Set of 2) Hada Labo Gokujun Premium Hyaluronic Acid 170ml**極潤**$28.28**4.7★**▲ 26%**](https://www.amazon.com/dp/B08GXCXR4C)
**~~View all trending →~~**
## **What buyers say about hada labo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**20%
*“Perfect Moisturizer”*
**Soft Feel**13%
*“Very soft”*
**Value For Money**10%
*“affordable price”*
**Suitability Combination Skin**8%
*“said it was doing great things for my skin”*
**Quality-Overall**7%
*“Very high quality”*
**Suitability Dry Skin**5%
*“Honestly, this is the first product that has helped me so much with dryness and whenever my skin gets red or irritated”*
**Cleansing**3%
*“Love this gentle hydrating cleanser”*
**Weight Light**3%
*“Not heavy”*
**Absorbency**3%
*“Fast absorption and non irritating”*
**Brightness/Shine/Glow**3%
*“Adding this into a good skincare routine will give you such glowy, soft, and hydrated skin”*
### **What buyers complain about **
**Skin Health**10%
*“not what I was expecting or maybe is my skin”*
**Adhesion/Stickiness**6%
*“Sticky and Gooey”*
**Leak-Proof**5%
*“it leaks everywhere”*
**Durability**5%
*“Bottle broke during the first use”*
**Oily/Greasy**4%
*“Very oily on my skin”*
**Thickness**4%
*“It seems the cream is much thicker than usual”*
**Symptom Reduction**4%
*“have not really seen much of a difference in terms of whitening some blemishes”*
**Product Condition**4%
*“It does seem like the old product with new packaging”*
**Quality-Overall**3%
*“Poor manufacturing”*
**Smell**3%
*“Packaging stinks”*
### **Top return reasons **
**Advertised Vs Actual Product**15%
**Leak-Proof**13%
**Moist/Dry**8%
**Defective Material/Parts**6%
**Functionality-Overall**6%
**Texture/Consistency-Overall**6%
**Product Condition**5%
**Value For Money**4%
**Size-Overall**3%
**Motor Power**3%
## **Common questions**
- **Is hada labo profitable to sell on Amazon United States?**
- The niche generates $535K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.8%. Flapen's verdict: Skip it (46/100).
- **How competitive is the hada labo niche?**
- 7 brands and 40 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in hada labo?**
- Top complaints mined from reviews: Skin Health, Adhesion/Stickiness, Leak-Proof. The return rate is 1.0%.
- **When does demand for hada labo peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the hada labo niche?**
- Listings span $10.07–$29.41; the average listing price is $19.12 (sweet spot $15–$100). The average incumbent carries 1,233 reviews — the moat a new listing must climb.
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