---
title: "Gummy Bear Lip Gloss — $63K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/gummy-bear-lip-gloss"
last_updated: "2026-08-07T19:47:43.959Z"
locale: en
meta:
description: "Niche score 32/100 · $63K/yr market · 51K searches/yr · $13.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · $63K/yr market · 51K searches/yr · $13.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Gummy Bear Lip Gloss — $63K/yr Amazon US Niche (2026) - Flapen"
---
# **gummy bear lip gloss**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 16Growth 18Conversion 82Competition 0Returns 93Price range 53Avg price 66Brand share 0Review moat 14Quality gap 25
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$13.94**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$9.05–$21.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-14.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$63K**
$63K/yr · 51K searches
**Review moat**
**Bad****24,901.6**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, gummy bear lip gloss is a $63K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep–Oct–Nov. Verdict: Skip it — 32/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gummy bear lip gloss market data**
- **Units sold / yr**
- **5K–6K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$70K–$84K**
- units × avg price
- **Conversion rate**
- **8.8%**
- **Avg BSR**
- **#6**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**44**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- MAYBELLINE59% - LANEIGE41%
## **Demand & seasonality**
Weekly Amazon search volume, last 58 weeks — -14.4% search growth over the last 90 days.
20K15KPrime Day '25Spike '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 18.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/gummy-bear-lip-gloss/trend)
## **Top gummy bear lip gloss search terms**
- **maybelline gummy bear lip gloss**10K/yr+7.1%10.8% conv. - **laneige gummy bear**11K/yr-22.6%10.1% conv. - **gummy bear lip gloss**7K/yr-31.4%5.6% conv. - **maybelline lifter gloss gummy bear**4K/yr-1.8%14.0% conv. - **laneige gummy bear lip balm**4K/yr+27.4%12.2% conv. - **gummy bear laneige**4K/yr-15.6%9.0% conv. - **gummy bear maybelline lip gloss**2K/yr-19.9%17.3% conv. - **gummy bear lip balm**3K/yr-30.0%0.7% conv. - **laneige lip balm gummy bear**2K/yr-27.2%10.5% conv. - **laneige lip mask gummy bear**3K/yr-52.8%15.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/gummy-bear-lip-gloss/search-terms)
## **Top gummy bear lip gloss products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$9K30%$19K45%$28K60%$38K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Maybelline New York Lifter Gloss Hydrating Lip Gloss with Hyaluronic Acid Gummy Bear Sheer Light Pink 1 Count**MAYBELLINE**$9.05**4.5★56,828 rev](https://www.amazon.com/dp/B0C1MH8R2M) [2**LANEIGE Lip Glowy Balm: Sheer Tinted Lip Treatment Balm Tube with Shea & Murumuru Butters for Hydrating Moisturizing Glossy Non-Sticky Shine Berry | Korean Skin Care Gummy Bear**LANEIGE**$15.64**4.7★5,887 rev](https://www.amazon.com/dp/B09HN7NTJP) [3**LANEIGE Lip Sleeping Mask: Hydrating & Nourishing Korean Overnight Lip Treatment Mask with Shea Butter Vitamin C & Murumuru Antioxidants For Flaky Dry Lips | Korean Skin Care Gummy Bear**LANEIGE**$21.61**4.7★4,837 rev](https://www.amazon.com/dp/B09HN5CMBX) [4**Maybelline Lifter Gloss Hydrating Lip Gloss with Hyaluronic Acid High Shine for Plumper Looking Lips Reef Peachy Neutral 0.18 Ounce**MAYBELLINE**$9.22**4.5★56,828 rev](https://www.amazon.com/dp/B085S9YFR5) [5**LANEIGE Lip Glowy Balm: Sheer Tinted Lip Treatment Balm Tube with Shea & Murumuru Butters for Hydrating Moisturizing Glossy Non-Sticky Shine Berry | Korean Skin Care Taro Bubble Tea**LANEIGE**$14.19**4.6★128 rev](https://www.amazon.com/dp/B0F7L8F6YL)
### **Newest**
by launch date
[**LANEIGE Lip Glowy Balm: Sheer Tinted Lip Treatment Balm Tube with Shea & Murumuru Butters for Hydrating Moisturizing Glossy Non-Sticky Shine Berry | Korean Skin Care Taro Bubble Tea**LANEIGE**$14.19**128 rev7mo ago](https://www.amazon.com/dp/B0F7L8F6YL) [**Maybelline New York Lifter Gloss Hydrating Lip Gloss with Hyaluronic Acid Gummy Bear Sheer Light Pink 1 Count**MAYBELLINE**$9.05**56,828 rev3y ago](https://www.amazon.com/dp/B0C1MH8R2M) [**LANEIGE Lip Glowy Balm: Sheer Tinted Lip Treatment Balm Tube with Shea & Murumuru Butters for Hydrating Moisturizing Glossy Non-Sticky Shine Berry | Korean Skin Care Gummy Bear**LANEIGE**$15.64**5,887 rev4y ago](https://www.amazon.com/dp/B09HN7NTJP) [**LANEIGE Lip Sleeping Mask: Hydrating & Nourishing Korean Overnight Lip Treatment Mask with Shea Butter Vitamin C & Murumuru Antioxidants For Flaky Dry Lips | Korean Skin Care Gummy Bear**LANEIGE**$21.61**4,837 rev4y ago](https://www.amazon.com/dp/B09HN5CMBX) [**Maybelline Lifter Gloss Hydrating Lip Gloss with Hyaluronic Acid High Shine for Plumper Looking Lips Reef Peachy Neutral 0.18 Ounce**MAYBELLINE**$9.22**56,828 rev6y ago](https://www.amazon.com/dp/B085S9YFR5)
### **Trending**
90-day click momentum
[**LANEIGE Lip Glowy Balm: Sheer Tinted Lip Treatment Balm Tube with Shea & Murumuru Butters for Hydrating Moisturizing Glossy Non-Sticky Shine Berry | Korean Skin Care Taro Bubble Tea**LANEIGE**$14.19**4.6★**▲ 314%**](https://www.amazon.com/dp/B0F7L8F6YL) [**Maybelline Lifter Gloss Hydrating Lip Gloss with Hyaluronic Acid High Shine for Plumper Looking Lips Reef Peachy Neutral 0.18 Ounce**MAYBELLINE**$9.22**4.5★**▲ 114%**](https://www.amazon.com/dp/B085S9YFR5) [**Maybelline New York Lifter Gloss Hydrating Lip Gloss with Hyaluronic Acid Gummy Bear Sheer Light Pink 1 Count**MAYBELLINE**$9.05**4.5★**▲ 23%**](https://www.amazon.com/dp/B0C1MH8R2M) [**LANEIGE Lip Glowy Balm: Sheer Tinted Lip Treatment Balm Tube with Shea & Murumuru Butters for Hydrating Moisturizing Glossy Non-Sticky Shine Berry | Korean Skin Care Gummy Bear**LANEIGE**$15.64**4.7★**▼ 26%**](https://www.amazon.com/dp/B09HN7NTJP) [**LANEIGE Lip Sleeping Mask: Hydrating & Nourishing Korean Overnight Lip Treatment Mask with Shea Butter Vitamin C & Murumuru Antioxidants For Flaky Dry Lips | Korean Skin Care Gummy Bear**LANEIGE**$21.61**4.7★**▼ 35%**](https://www.amazon.com/dp/B09HN5CMBX)
## **What buyers say about gummy bear lip gloss**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**21%
*“Very moisturizing and smells delicious”*
**Moist/Dry**16%
*“This is hydrating and fabulous”*
**Soft Feel**13%
*“This keeps the skin soft as claimed”*
**Color**10%
*“Love the shade”*
**Quality-Overall**10%
*“The formula is great like the others”*
**Ease Of Use**4%
*“Easy to use”*
**Suitability Combination Skin**3%
*“perfect for fairer skin”*
**Durability**3%
*“It lasts a while”*
**Brightness/Shine/Glow**2%
*“The shine is super glossy without being sticky, and it makes my lips look smooth, hydrated, and full”*
**Suitability Winter Weather**2%
*“Moisturizes and feels good and looks good perfect for winter”*
### **What buyers complain about **
**Smell**17%
*“the flavor and scent is nothing like the name”*
**Value For Money**13%
*“too expensive”*
**Color**12%
*“so if that is a problem you may want to go with a lighter color”*
**Moist/Dry**11%
*“It does not hydrate your lips or anything”*
**Quality-Overall**6%
*“not the best”*
**Functionality-Overall**5%
*“what was once a holy grail for me sadly no longer works the same”*
**Leak-Proof**2%
*“The lip balm leaked all over the place”*
**Adhesion/Stickiness**2%
*“Sticky and thick”*
**Texture/Consistency-Overall**2%
*“Not good consistency”*
**Thickness**2%
*“My purse got ruined first day of use because the cut is so thin”*
### **Top return reasons **
**Color**35%
**Smell**17%
**Advertised Vs Actual Product**9%
**Product Condition**8%
**Value For Money**8%
**Adhesion/Stickiness**4%
**Moist/Dry**4%
**Functionality-Overall**2%
**Texture/Consistency-Overall**2%
**Size-Overall**1%
## **Common questions**
- **Is gummy bear lip gloss profitable to sell on Amazon United States?**
- The niche generates $63K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.4%. Flapen's verdict: Skip it (32/100).
- **How competitive is the gummy bear lip gloss niche?**
- 2 brands and 44 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in gummy bear lip gloss?**
- Top complaints mined from reviews: Smell, Value For Money, Color. The return rate is 1.1%.
- **When does demand for gummy bear lip gloss peak?**
- Demand peaks in Jul–Aug–Sep–Oct–Nov; the busiest month runs 18.4× the quietest.
- **What does it cost to enter the gummy bear lip gloss niche?**
- Listings span $9.05–$21.61; the average listing price is $13.94 (sweet spot $15–$100). The average incumbent carries 24,902 reviews — the moat a new listing must climb.
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