---
title: "Gua Sha — $4.9M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/gua-sha"
last_updated: "2026-08-11T09:16:17.917Z"
locale: en
meta:
description: "Niche score 49/100 · $4.9M/yr market · 6.1M searches/yr · $9.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $4.9M/yr market · 6.1M searches/yr · $9.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Gua Sha — $4.9M/yr Amazon US Niche (2026) - Flapen"
---
# **gua sha**
**Skip it**
Soft demand (-9.2% this quarter) — this niche doesn't clear our bar today.
Market size 97Growth 20Conversion 81Competition 21Returns 96Price range 48Avg price 29Brand share 24Review moat 21Quality gap 35
**Market size**
**Incredible****$4.9M**
$4.9M/yr · 6.1M searches
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$3.71–$25.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$9.44**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****11,792**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-9.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, gua sha is a $4.9M/yr Amazon United States market (6.1M searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan. Verdict: Skip it — 49/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gua sha market data**
- **Units sold / yr**
- **500K–600K**
- avg 25,000–30,000/product
- **Revenue / yr**
- **$4.7M–$5.7M**
- units × avg price
- **Conversion rate**
- **8.6%**
- **Avg BSR**
- **#81**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **2.5%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**171**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**7%**
- Rena Chris35% - Kitsch24% - BAIMEI19% - PLANTIFIQUE8% - YAMHOHO4% - ANUA2% - Open — no brand owns it (4 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.2% search growth over the last 90 days.
175K125KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/gua-sha/trend)
## **Top gua sha search terms**
- **gua sha**3.2M/yr-10.7%9.0% conv. - **guasha tool for face**606K/yr+43.9%7.6% conv. - **gua sha facial tools**906K/yr-51.3%4.8% conv. - **guasha**400K/yr-0.2%6.6% conv. - **gua**373K/yr+17.2%0.2% conv. - **guasha tool**158K/yr-5.1%5.9% conv. - **gua sha tool**87K/yr-15.9%4.2% conv. - **gua sha tools**96K/yr-14.9%1.6% conv. - **face gua sha**49K/yr+0.3%5.8% conv. - **gua sha set**54K/yr-16.4%1.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/gua-sha/search-terms)
## **Top gua sha products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$494K20%$988K30%$1.5M40%$2.0M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kitsch Stainless Steel Gua Sha Facial Tools - Guasha Tool for Face Face Sculpting Tool Neck Massager Double Chin Reducer Gua Sha Tools Lymphatic Drainage Massager Facial Skin Care - Silver**Kitsch**$11.80**4.7★1,293 rev](https://www.amazon.com/dp/B09RQ9GLDJ) [2**Rena Chris Gua Sha Facial Tools Stainless Steel Guasha Tool for Acupuncture Manual Massage Tool for Jawline Sculpting and Puffiness Reducing Gua Sha Facial Massage Tool Skin-Care Gift (Silver)**Rena Chris**$4.86**4.6★5,105 rev](https://www.amazon.com/dp/B09TPDYS7N) [3**Rena Chris Gua Sha Facial Tools: Jade Stone Guasha Tool for Face Acupuncture Therapy Facial Massager for Jawline Sculpting and Puffiness Reducing (Green)**Rena Chris**$4.53**4.6★35,202 rev](https://www.amazon.com/dp/B0836GSR23) [4**BAIMEI IcyMe Gua Sha & Jade Roller Set Cooling Face Roller & Guasha Tool for Face Depuffing Facial Sculpting & Jawline Definition Smooth Rolling Skincare Tools Gifts for Women & Men Green**BAIMEI**$8.60**4.5★38,177 rev](https://www.amazon.com/dp/B08RD6S5HF) [5**PLANTIFIQUE Gua Sha Facial Tools | Gifts | Massage Tool | Jawline Sculptor | Face Sculpting Tool for Your Skin Care Routine | Jade Guasha**PLANTIFIQUE**$11.81**4.5★18,332 rev](https://www.amazon.com/dp/B0B3RJPM4L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ANUA Collagen Retinol Refining Gua Sha Cream Neck Cream For Lifting & Firming Jawline to Dcollet Daily Moisturizer Fine Line Care Neck Massager Korean Skin Care 2.7fl.oz**ANUA**$25.51**469 rev5mo ago](https://www.amazon.com/dp/B0GKFD9ZQW) [**Real Perfection Gua Sha Facial Tools Face Roller for Wrinkles Jade Roller and Gua Sha Set Scrubber Pore Brush Headband Skin Care Tools for Travel Skincare Routine Massaging Reducing Puffiness - Green**Real Perfection**$6.93**237 rev1y ago](https://www.amazon.com/dp/B0F1TBQ96J) [**YAMHOHO Stainless Steel Gua Sha Facial Tools Guasha for Face Metal Gua Sha Tighten Skin Massage Guasha Beauty Tool for Body Eyes Neck Massager with Travel Pouch Skin Care Gifts (Silver)**YAMHOHO**$3.71**78 rev1y ago](https://www.amazon.com/dp/B0DHVJF1QY) [**YAMHOHO Gua Sha Jade Stone Gua Sha Massage Tool Guasha Tool for Face and Body Skin Massage. Tools for SPA Acupuncture Pink Stone for Body Face Neck and Eye Skin Care Gift for Woman (Pink)**YAMHOHO**$3.75**1,132 rev2y ago](https://www.amazon.com/dp/B0CHPDXMS7) [**BAIMEI IcyMe Stainless Steel Gua Sha Facial Massager Tools |Relax Back Muscles | Face Sculpting | Daily Beauty Routine | Guasha Tool for Face|Skincare Gift for Women**BAIMEI**$7.41**910 rev3y ago](https://www.amazon.com/dp/B0BS9KTVRZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ANUA Collagen Retinol Refining Gua Sha Cream Neck Cream For Lifting & Firming Jawline to Dcollet Daily Moisturizer Fine Line Care Neck Massager Korean Skin Care 2.7fl.oz**ANUA**$25.51**4.5★**▲ 330%**](https://www.amazon.com/dp/B0GKFD9ZQW) [**Real Perfection Gua Sha Facial Tools Face Roller for Wrinkles Jade Roller and Gua Sha Set Scrubber Pore Brush Headband Skin Care Tools for Travel Skincare Routine Massaging Reducing Puffiness - Green**Real Perfection**$6.93**4.5★**▲ 129%**](https://www.amazon.com/dp/B0F1TBQ96J) [**Rena Chris Gua Sha Facial Tools Rose Quartz Guasha Tool for Acupuncture Manual Massage Tool for Jawline Sculpting and Puffiness Reducing Gua Sha Facial Massage Tool Skin-Care Gift (Pink)**Rena Chris**$4.11**4.5★**▲ 61%**](https://www.amazon.com/dp/B086QFVDRQ) [**YAMHOHO Stainless Steel Gua Sha Facial Tools Guasha for Face Metal Gua Sha Tighten Skin Massage Guasha Beauty Tool for Body Eyes Neck Massager with Travel Pouch Skin Care Gifts (Silver)**YAMHOHO**$3.71**4.1★**▲ 55%**](https://www.amazon.com/dp/B0DHVJF1QY) [**Kitsch Stainless Steel Gua Sha Facial Tools - Guasha Tool for Face Face Sculpting Tool Neck Massager Double Chin Reducer Gua Sha Tools Lymphatic Drainage Massager Facial Skin Care - Silver**Kitsch**$11.80**4.7★**▲ 23%**](https://www.amazon.com/dp/B09RQ9GLDJ)
**~~View all trending →~~**
## **What buyers say about gua sha**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Well made tool”*
**Value For Money**9%
*“very affordable”*
**Soft Feel**8%
*“Feels so good”*
**Ease Of Use**8%
*“Easy to use”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Suitability Combination Skin**4%
*“Easy and good for sensitive skin”*
**Efficiency**3%
*“Effective if used correctly”*
**Durability**2%
*“it did not break”*
**Color**2%
*“True to colour”*
**Size-Overall**2%
*“It fits perfectly in my hand”*
### **What buyers complain about **
**Durability**16%
*“Breaks Easily”*
**Quality-Overall**8%
*“A quality control issue exists”*
**Size-Overall**5%
*“Larger than I expected”*
**Advertised Vs Actual Product**4%
*“False advertisement”*
**Hard Feel**4%
*“Rough stone”*
**Functionality-Overall**4%
*“it doesnt work”*
**Material Quality**3%
*“Poor material”*
**Shape/Style**3%
*“the shape is not what I expected”*
**Smell**3%
*“smells SOOOO bad”*
**Value For Money**3%
*“Waste of Money”*
### **Top return reasons **
**Size-Overall**15%
**Functionality-Overall**12%
**Defective Material/Parts**9%
**Advertised Vs Actual Product**8%
**Value For Money**7%
**Material Quality**4%
**Product Condition**4%
**Quality-Overall**4%
**Shape/Style**4%
**Smell**3%
## **Common questions**
- **Is gua sha profitable to sell on Amazon United States?**
- The niche generates $4.9M/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.2%. Flapen's verdict: Skip it (49/100).
- **How competitive is the gua sha niche?**
- 10 brands and 171 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in gua sha?**
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 0.9%.
- **When does demand for gua sha peak?**
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the gua sha niche?**
- Listings span $3.71–$25.51; the average listing price is $9.44 (sweet spot $15–$100). The average incumbent carries 11,792 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)