---
title: "Gua Sha Oil — $749K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/gua-sha-oil"
last_updated: "2026-08-11T19:48:01.111Z"
locale: en
meta:
description: "Niche score 41/100 · $749K/yr market · 482K searches/yr · $13.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $749K/yr market · 482K searches/yr · $13.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Gua Sha Oil — $749K/yr Amazon US Niche (2026) - Flapen"
---
# **gua sha oil**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 71Growth 14Conversion 93Competition 4Returns 96Price range 67Avg price 63Brand share 0Review moat 11Quality gap 23
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$749K**
$749K/yr · 482K searches
**Price range**
**Good****$7.98–$29.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.53**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-22.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****30,571.5**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****95%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, gua sha oil is a $749K/yr Amazon United States market (482K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 41/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gua sha oil market data**
- **Units sold / yr**
- **50K–60K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$677K–$812K**
- units × avg price
- **Conversion rate**
- **11.5%**
- **Avg BSR**
- **#15**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**95%**
Top 20: 100%
**Open market**
**0%**
- The Ordinary55% - Cliganic23% - GEMELLE9% - Good Molecules7% - Bruizex6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.8% search growth over the last 90 days.
13K8KHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/gua-sha-oil/trend)
## **Top gua sha oil search terms**
- **gua sha oil**151K/yr-26.5%6.6% conv. - **facial oil for gua sha**40K/yr-19.0%7.0% conv. - **face oil gua sha**45K/yr-40.8%8.3% conv. - **the ordinary rosehip oil**34K/yr-23.6%22.0% conv. - **guasha oil for face**23K/yr-10.0%6.9% conv. - **face oil for gua sha**21K/yr-12.2%7.9% conv. - **gua sha face oil**16K/yr-8.3%7.0% conv. - **ordinary rosehip oil for face**16K/yr-22.0%24.3% conv. - **gua sha oil for face**18K/yr-21.9%8.2% conv. - **guasha oil**15K/yr-16.1%7.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/gua-sha-oil/search-terms)
## **Top gua sha oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$112K30%$225K45%$337K60%$450K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Ordinary 100% Organic Cold-Pressed Rose Hip Seed Oil Addresses Signs of Aging by Improving the Appearance of Uneven Skin Tone Supporting Skin Elasticity 1 Fl Oz**The Ordinary**$10.51**4.6★6,267 rev](https://www.amazon.com/dp/B071WJB3ZT) [2**Cliganic Organic Jojoba Oil 100% Pure (4oz) | Moisturizing for Face Hair Skin & Nails | Natural Cold Pressed Hexane Free | Base Carrier Oil**Cliganic**$9.95**4.7★86,785 rev](https://www.amazon.com/dp/B01A74442I) [3**GEMELLE Lymphatic Gua Sha Face Oil | 10x Award Winner | Vitamin C E & A | Detox Plump Sculpt Hydrate | High-Altitude Rosehip | Natural Botanical for Gua Sha Facial Tools Lymphatic Drainage - 15ml**GEMELLE**$29.16**4.7★304 rev](https://www.amazon.com/dp/B0D9WYC5BN) [4**Good Molecules Squalane Oil - 100% Natural Squalane Oil Non-Greasy Moisturizer for Face Skin and Hair - Skin Firming Ultra Hydrating Facial Skin Care**Good Molecules**$7.98**4.6★2,697 rev](https://www.amazon.com/dp/B09Q2XYMLM) [5**Bruizex Lymphatic Drainage Oil for Face & Neck Massage Coconut & Jojoba Oil for Skin Facial Oil for Gua Sha or Jade Roller Boosted with Vitamins E & C Hyaluronic Acid & Retinol - 1 Fl Oz**Bruizex**$14.63**4.5★591 rev](https://www.amazon.com/dp/B09R7876GT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GEMELLE Lymphatic Gua Sha Face Oil | 10x Award Winner | Vitamin C E & A | Detox Plump Sculpt Hydrate | High-Altitude Rosehip | Natural Botanical for Gua Sha Facial Tools Lymphatic Drainage - 15ml**GEMELLE**$29.16**304 rev1y ago](https://www.amazon.com/dp/B0D9WYC5BN) [**Bruizex Lymphatic Drainage Oil for Face & Neck Massage Coconut & Jojoba Oil for Skin Facial Oil for Gua Sha or Jade Roller Boosted with Vitamins E & C Hyaluronic Acid & Retinol - 1 Fl Oz**Bruizex**$14.63**591 rev4y ago](https://www.amazon.com/dp/B09R7876GT) [**Good Molecules Squalane Oil - 100% Natural Squalane Oil Non-Greasy Moisturizer for Face Skin and Hair - Skin Firming Ultra Hydrating Facial Skin Care**Good Molecules**$7.98**2,697 rev5y ago](https://www.amazon.com/dp/B09Q2XYMLM) [**Cliganic Organic Jojoba Oil 100% Pure (2oz) | Natural Cold Pressed Unrefined Hexane Free Oil for Hair & Face | Base Carrier**Cliganic**$8.98**86,785 rev6y ago](https://www.amazon.com/dp/B07YYFMPYW) [**The Ordinary 100% Organic Cold-Pressed Rose Hip Seed Oil Addresses Signs of Aging by Improving the Appearance of Uneven Skin Tone Supporting Skin Elasticity 1 Fl Oz**The Ordinary**$10.51**6,267 rev9y ago](https://www.amazon.com/dp/B071WJB3ZT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cliganic Organic Jojoba Oil 100% Pure (2oz) | Natural Cold Pressed Unrefined Hexane Free Oil for Hair & Face | Base Carrier**Cliganic**$8.98**4.7★**▲ 134%**](https://www.amazon.com/dp/B07YYFMPYW) [**Bruizex Lymphatic Drainage Oil for Face & Neck Massage Coconut & Jojoba Oil for Skin Facial Oil for Gua Sha or Jade Roller Boosted with Vitamins E & C Hyaluronic Acid & Retinol - 1 Fl Oz**Bruizex**$14.63**4.5★**▲ 56%**](https://www.amazon.com/dp/B09R7876GT) [**GEMELLE Lymphatic Gua Sha Face Oil | 10x Award Winner | Vitamin C E & A | Detox Plump Sculpt Hydrate | High-Altitude Rosehip | Natural Botanical for Gua Sha Facial Tools Lymphatic Drainage - 15ml**GEMELLE**$29.16**4.7★**▲ 16%**](https://www.amazon.com/dp/B0D9WYC5BN) [**The Ordinary 100% Organic Cold-Pressed Rose Hip Seed Oil Addresses Signs of Aging by Improving the Appearance of Uneven Skin Tone Supporting Skin Elasticity 1 Fl Oz**The Ordinary**$10.51**4.6★**— 5%**](https://www.amazon.com/dp/B071WJB3ZT) [**Cliganic Organic Jojoba Oil 100% Pure (4oz) | Moisturizing for Face Hair Skin & Nails | Natural Cold Pressed Hexane Free | Base Carrier Oil**Cliganic**$9.95**4.7★**— 9%**](https://www.amazon.com/dp/B01A74442I)
**~~View all trending →~~**
## **What buyers say about gua sha oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Amazing quality”*
**Moist/Dry**13%
*“It's moisturizing”*
**Soft Feel**9%
*“Soft Skin”*
**Suitability Combination Skin**7%
*“This has been great for my skin”*
**Smell**7%
*“Great smell”*
**Oily/Greasy**6%
*“Super oily in a good way”*
**Value For Money**5%
*“Decent price”*
**Absorbency**4%
*“very absorbent”*
**Suitability Oily Skin**4%
*“It is not overly oily”*
**Suitability Dry Skin**4%
*“Helps dry patches of skin quickly”*
### **What buyers complain about **
**Smell**23%
*“It has a weird smell”*
**Oily/Greasy**8%
*“Its a bit oily”*
**Allergies**7%
*“Rash”*
**Size-Overall**4%
*“The container is huge”*
**Moist/Dry**4%
*“Not moisturizing”*
**Sensitivity-Overall**3%
*“Not for sensitive skin”*
**Suitability Dry Skin**2%
*“caused a lot of dryness on my skin at first”*
**Leak-Proof**2%
*“Leaked out”*
**Quality-Overall**2%
*“Im very disappointed with the quality”*
**Skin Health**2%
*“Not good for sensitive skin”*
### **Top return reasons **
**Smell**22%
**Oily/Greasy**18%
**Leak-Proof**14%
**Advertised Vs Actual Product**7%
**Size-Overall**6%
**Functionality-Overall**6%
**Value For Money**4%
**Product Condition**4%
**Defective Material/Parts**3%
**Moist/Dry**3%
## **Common questions**
- **Is gua sha oil profitable to sell on Amazon United States?**
- The niche generates $749K/yr across 6 tracked products. 90-day search growth is -22.8%. Flapen's verdict: Skip it (41/100).
- **How competitive is the gua sha oil niche?**
- 5 brands and 13 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in gua sha oil?**
- Top complaints mined from reviews: Smell, Oily/Greasy, Allergies. The return rate is 0.8%.
- **When does demand for gua sha oil peak?**
- Demand peaks in Jan–Feb; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the gua sha oil niche?**
- Listings span $7.98–$29.16; the average listing price is $13.53 (sweet spot $15–$100). The average incumbent carries 30,572 reviews — the moat a new listing must climb.
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