---
title: "Gua Sha Hair Brush — $111K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/gua-sha-hair-brush"
last_updated: "2026-08-11T08:26:38.327Z"
locale: en
meta:
description: "Niche score 38/100 · $111K/yr market · 36K searches/yr · $61.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $111K/yr market · 36K searches/yr · $61.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Gua Sha Hair Brush — $111K/yr Amazon US Niche (2026) - Flapen"
---
# **gua sha hair brush**
**Skip it**
Soft demand (-40.7% this quarter) — this niche doesn't clear our bar today.
Market size 27Growth 5Conversion 59Competition 18Returns 79Price range 61Avg price 89Brand share 13Review moat 48Quality gap 60
**Avg price**
**Great****$61.41**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$6.02–$146.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,685.55**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$111K**
$111K/yr · 36K searches
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-40.7%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, gua sha hair brush is a $111K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 38/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gua sha hair brush market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$77K–$92K**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#1,140**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **16.9%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**2%**
- Snow Fox Skin Care64% - BFWood16% - Befanty8% - Uffy3% - Kitsch3% - SHASH3% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — -40.7% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/gua-sha-hair-brush/trend)
## **Top gua sha hair brush search terms**
- **gua sha hair brush**17K/yr-44.1%2.4% conv. - **snow fox gua sha hair brush**6K/yr-43.0%3.8% conv. - **snowfox hair brush**3K/yr-38.4%5.6% conv. - **snow fox hair brush**3K/yr+17.6%4.4% conv. - **guasha hair brush**4K/yr-46.2%1.8% conv. - **gua sha hair & scalp brush**4K/yr-51.2%3.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/gua-sha-hair-brush/search-terms)
## **Top gua sha hair brush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$11K20%$22K30%$33K40%$44K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Snow Fox Skincare Gua Sha Hair Brush - Black Edition. Scalp Massage Comb with Gold-Plated Metal Bristles for Healthy Follicles. Soothing Gua Sha Acupressure Tool for All Hair Types**Snow Fox Skin Care**$116.08**4.6★10 rev](https://www.amazon.com/dp/B0FLKG1B85) [2**Snow Fox Skincare Gua Sha Hair Brush - White Edition. Scalp Massage Comb with Gold-Plated Metal Bristles for Healthy Follicles. Soothing Gua Sha Acupressure Tool for All Hair Types**Snow Fox Skin Care**$115.75**4.6★28 rev](https://www.amazon.com/dp/B0FFPYH9M3) [3**Gua Sha Hair & Scalp Brush: Infrared Walnut Edition**Snow Fox Skin Care**$106.78**4.0★10 rev](https://www.amazon.com/dp/B0FSMZ22DC) [4**BFWood Bamboo Hair Brush with Steel Bristles Metal Hair Brush Help Hair Growth and Massaging Scalp Anti-frizz Metal Detangling Brush Styling Hairbrush**BFWood**$14.80**4.4★1,481 rev](https://www.amazon.com/dp/B088D3CHFW) [5**Befanty 24K Gold Plated Gua Sha Hairbrush & Scalp Massager Anti-Static Metal Bristle Comb for Dry & Wet Brush Detangler & Curly Hair Brushes for Women & Men**Befanty**$26.93**4.5★39 rev](https://www.amazon.com/dp/B0DSW7DLXM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kitsch Scalp Renewal Brush - Exfoliating & Scalp Massager for Hair Growth Gentle Head Massage Brush to Remove Buildup Boost Circulation & Relaxing Head Scrubber for Washing Hair - Terracotta**Kitsch**$9.67**282 rev9mo ago](https://www.amazon.com/dp/B0FWRZFG42) [**Gua Sha Hair & Scalp Brush: Infrared Walnut Edition**Snow Fox Skin Care**$106.78**10 rev9mo ago](https://www.amazon.com/dp/B0FSMZ22DC) [**Snow Fox Skincare Gua Sha Hair Brush - Black Edition. Scalp Massage Comb with Gold-Plated Metal Bristles for Healthy Follicles. Soothing Gua Sha Acupressure Tool for All Hair Types**Snow Fox Skin Care**$116.08**10 rev11mo ago](https://www.amazon.com/dp/B0FLKG1B85) [**Snow Fox Skincare Gua Sha Hair Brush - White Edition. Scalp Massage Comb with Gold-Plated Metal Bristles for Healthy Follicles. Soothing Gua Sha Acupressure Tool for All Hair Types**Snow Fox Skin Care**$115.75**28 rev1y ago](https://www.amazon.com/dp/B0FFPYH9M3) [**Befanty 24K Gold Plated Gua Sha Hairbrush & Scalp Massager Anti-Static Metal Bristle Comb for Dry & Wet Brush Detangler & Curly Hair Brushes for Women & Men**Befanty**$26.93**39 rev1y ago](https://www.amazon.com/dp/B0DSW7DLXM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Snow Fox Skincare Gua Sha Hair Brush - Black Edition. Scalp Massage Comb with Gold-Plated Metal Bristles for Healthy Follicles. Soothing Gua Sha Acupressure Tool for All Hair Types**Snow Fox Skin Care**$116.08**4.6★**▲ 363%**](https://www.amazon.com/dp/B0FLKG1B85) [**Befanty 24K Gold Plated Gua Sha Hairbrush & Scalp Massager Anti-Static Metal Bristle Comb for Dry & Wet Brush Detangler & Curly Hair Brushes for Women & Men**Befanty**$26.93**4.5★**▲ 254%**](https://www.amazon.com/dp/B0DSW7DLXM) [**Kitsch Scalp Renewal Brush - Exfoliating & Scalp Massager for Hair Growth Gentle Head Massage Brush to Remove Buildup Boost Circulation & Relaxing Head Scrubber for Washing Hair - Terracotta**Kitsch**$9.67**4.6★**▲ 86%**](https://www.amazon.com/dp/B0FWRZFG42) [**Gua Sha Hair & Scalp Brush: Infrared Walnut Edition**Snow Fox Skin Care**$106.78**4.0★**▲ 21%**](https://www.amazon.com/dp/B0FSMZ22DC) [**Snow Fox Skincare Gua Sha Hair Brush - White Edition. Scalp Massage Comb with Gold-Plated Metal Bristles for Healthy Follicles. Soothing Gua Sha Acupressure Tool for All Hair Types**Snow Fox Skin Care**$115.75**4.6★**— 4%**](https://www.amazon.com/dp/B0FFPYH9M3)
**~~View all trending →~~**
## **What buyers say about gua sha hair brush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**18%
*“Nice and smooth”*
**Brush Quality**15%
*“Very pretty brush”*
**Quality-Overall**10%
*“Good Quality”*
**Value For Money**8%
*“Good price”*
**Hair Styling**5%
*“Great for curls”*
**Advertised Vs Actual Product**4%
*“Exactly what I was looking for”*
**Ease Of Use**4%
*“easy to hold”*
**Suitability Straight Hair**4%
*“they pull on the hair so well”*
**Size-Overall**3%
*“Great Size”*
**Hair Growth**2%
*“Hair growth improved”*
### **What buyers complain about **
**Value For Money**8%
*“not wort the price”*
**Hard Feel**6%
*“Kinda gritty texture like rough bamboo”*
**Durability**5%
*“A few bristles bent after 1 use”*
**Size-Overall**5%
*“really small”*
**Quality-Overall**5%
*“Poor quality”*
**Advertised Vs Actual Product**5%
*“not as advertised”*
**Smell**4%
*“Bad chemical smell”*
**Hair Related**4%
*“all of my hair becomes static”*
**Comfort-Overall**4%
*“Uncomfortable”*
**Product Condition**3%
*“Arrived used and dirty”*
### **Top return reasons **
**Size-Overall**13%
**Advertised Vs Actual Product**12%
**Hard Feel**8%
**Product Condition**6%
**Stiffness**6%
**Damage/Burn Hair**6%
**Functionality-Overall**6%
**Quality-Overall**5%
**Suitability Short Hair**5%
**Value For Money**4%
## **Common questions**
- **Is gua sha hair brush profitable to sell on Amazon United States?**
- The niche generates $111K/yr across 11 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -40.7%. Flapen's verdict: Skip it (38/100).
- **How competitive is the gua sha hair brush niche?**
- 7 brands and 12 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in gua sha hair brush?**
- Top complaints mined from reviews: Value For Money, Hard Feel, Durability. The return rate is 1.8%.
- **When does demand for gua sha hair brush peak?**
- Demand peaks in Sep–Oct; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the gua sha hair brush niche?**
- Listings span $6.02–$146.45; the average listing price is $61.41 (sweet spot $15–$100). The average incumbent carries 1,686 reviews — the moat a new listing must climb.
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