---
title: "Groin Antiperspirant — $302K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/groin-antiperspirant"
last_updated: "2026-08-11T10:24:17.811Z"
locale: en
meta:
description: "Niche score 62/100 · $302K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $302K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Groin Antiperspirant — $302K/yr Amazon US Niche (2026) - Flapen"
---
# **groin antiperspirant**
**Worth a look**
Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 51Growth 69Conversion 70Competition 60Returns 98Price range 71Avg price 87Brand share 12Review moat 23Quality gap 78
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.68**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$6.81–$35.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+50.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$302K**
$302K/yr · 241K searches
**Review moat**
**Bad****8,431.29**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, groin antiperspirant is a $302K/yr Amazon United States market (241K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jun–Oct. Verdict: Worth a look — 62/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **groin antiperspirant market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$246K–$295K**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#134**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **12.8%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**85**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 91%
**Open market**
**4%**
- Lume71% - Certain Dri11% - Secret6% - Duradry4% - Dove3% - Anti Monkey Butt1% - Open — no brand owns it (4 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +50.1% search growth over the last 90 days.
13K8KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Oct · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/groin-antiperspirant/trend)
## **Top groin antiperspirant search terms**
- **lume sweat control**65K/yr+55.3%3.6% conv. - **lume sweat control deodorant for women**25K/yr+35.9%4.3% conv. - **whole body antiperspirant**19K/yr+117.9%2.3% conv. - **lume antiperspirant**22K/yr+37.7%3.3% conv. - **body antiperspirant**12K/yr+102.8%2.3% conv. - **lume deodorant for women sweat control**12K/yr+32.9%5.3% conv. - **certain dri spray**13K/yr-10.4%11.3% conv. - **whole body antiperspirant for women**8K/yr+118.7%2.8% conv. - **lume whole body deodorant plus sweat control**6K/yr+150.2%3.3% conv. - **body antiperspirant for women**8K/yr+149.3%4.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/groin-antiperspirant/search-terms)
## **Top groin antiperspirant products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$15K10%$30K15%$45K20%$60K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lume Deodorant Plus Sweat Control - Smooth Solid Stick - Maximum Strength Antiperspirant - 72 Hour Odor And Sweat Control - Baking Soda Free Skin Loving - 2.6 ounce (Fresh Spring) Pack of 2**Lume**$27.59**4.0★2,425 rev](https://www.amazon.com/dp/B0GK2J89M3) [2**Lume Deodorant Plus Sweat Control - Smooth Solid Stick Deodorant for Women - Extra Strength Antiperspirant - 72 Hour Odor & Sweat Control - Baking Soda Free Skin Loving - (Soft Powder)**Lume**$19.91**3.8★142 rev](https://www.amazon.com/dp/B0GGMLMP4F) [3**Lume Whole Body Deodorant Plus Sweat Control - Smooth Cream Tube - 72 Hour Odor And Sweat Control - Baking Soda Free Skin Loving - 3.0 ounce (Pack of 2) (Clean Tangerine)**Lume**$35.35**4.6★4,950 rev](https://www.amazon.com/dp/B0CRF6DX8G) [4**Certain Dri Prescription-Strength Clinical Antiperspirant Dry Spray - 72-Hour Sweat & Odor Protection for Excessive Sweating & Hyperhidrosis - Extra-Fresh Scent for Men & Women - 4.2 oz**Certain Dri**$12.30**4.0★3,605 rev](https://www.amazon.com/dp/B09HJQWC3B) [5**Lume Deodorant Plus Sweat Control - Smooth Solid Stick - Extra Strength Antiperspirant - 72 Hour Odor And Sweat Control - Baking Soda Free Skin Loving - 2.6 ounce (Soft Powder) Pack of 2**Lume**$28.33**4.0★2,425 rev](https://www.amazon.com/dp/B0DDZWN4ZH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lume Deodorant Plus Sweat Control - Smooth Solid Stick - Maximum Strength Antiperspirant - 72 Hour Odor And Sweat Control - Baking Soda Free Skin Loving - 2.6 ounce (Fresh Spring) Pack of 2**Lume**$27.59**2,425 rev5mo ago](https://www.amazon.com/dp/B0GK2J89M3) [**Lume Deodorant Plus Sweat Control - Smooth Solid Stick - Maximum Strength Antiperspirant - 72 Hour Odor And Sweat Control - Baking Soda Free Skin Loving - 2.6 ounce (Vanilla Bliss) Pack of 2**Lume**$27.23**2,425 rev5mo ago](https://www.amazon.com/dp/B0GK2M8CXS) [**Lume Deodorant Plus Sweat Control - Smooth Solid Stick Deodorant for Women - Extra Strength Antiperspirant - 72 Hour Odor & Sweat Control - Baking Soda Free Skin Loving - (Soft Powder)**Lume**$19.91**142 rev6mo ago](https://www.amazon.com/dp/B0GGMLMP4F) [**Dove Clinical + Care Antiperspirant Deodorant Dry Spray for Women 96H Clinical Strength Sweat & Odor Protection With Nourishing Serum Original Clean with Fresh Scent 3.8 oz**Dove**$10.97**247 rev8mo ago](https://www.amazon.com/dp/B0FWRW8PBY) [**Lume Deodorant Plus Sweat Control - Invisible Spray - Extra Strength Antiperspirant For Underarms - 72 Hour Odor And Sweat Control - Baking Soda Free - Full Size + Mini 2 Pack (Soft Powder)**Lume**$19.08**55 rev9mo ago](https://www.amazon.com/dp/B0FW6HLWWP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lume Deodorant Plus Sweat Control - Invisible Spray - Extra Strength Antiperspirant For Underarms - 72 Hour Odor And Sweat Control - Baking Soda Free - Full Size + Mini 2 Pack (Soft Powder)**Lume**$19.08**4.5★**▲ 183%**](https://www.amazon.com/dp/B0FW6HLWWP) [**Lume Deodorant Plus Sweat Control - Smooth Solid Stick - Maximum Strength Antiperspirant - 72 Hour Odor And Sweat Control - Baking Soda Free Skin Loving - 2.6 ounce (Vanilla Bliss) Pack of 2**Lume**$27.23**4.0★**▲ 183%**](https://www.amazon.com/dp/B0GK2M8CXS) [**Lume Deodorant Plus Sweat Control - Smooth Solid Stick Deodorant for Women - Extra Strength Antiperspirant - 72 Hour Odor & Sweat Control - Baking Soda Free Skin Loving - (Soft Powder)**Lume**$19.91**3.8★**▲ 144%**](https://www.amazon.com/dp/B0GGMLMP4F) [**Dove Clinical + Care Antiperspirant Deodorant Dry Spray for Women 96H Clinical Strength Sweat & Odor Protection With Nourishing Serum Original Clean with Fresh Scent 3.8 oz**Dove**$10.97**4.6★**▲ 114%**](https://www.amazon.com/dp/B0FWRW8PBY) [**Lume Deodorant Plus Sweat Control - Smooth Solid Stick - Maximum Strength Antiperspirant - 72 Hour Odor And Sweat Control - Baking Soda Free Skin Loving - 2.6 ounce (Fresh Spring) Pack of 2**Lume**$27.59**4.0★**▲ 113%**](https://www.amazon.com/dp/B0GK2J89M3)
**~~View all trending →~~**
## **What buyers say about groin antiperspirant**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**28%
*“clean scent”*
**Quality-Overall**10%
*“Better than other brands”*
**Efficiency**8%
*“Does its job well”*
**Value For Money**5%
*“Fair price”*
**Moist/Dry**5%
*“dries quickly”*
**Advertised Vs Actual Product**4%
*“Does what is advertised”*
**Durability**3%
*“I have been using it for years”*
**Allergies**3%
*“no irritation”*
**Ease Of Use**2%
*“Easy to use”*
**Ease Of Application**1%
*“Easy application”*
### **What buyers complain about **
**Smell**23%
*“Overpowering scent”*
**Allergies**15%
*“Gave me a horrible rash”*
**Functionality-Overall**8%
*“It doesnt work as expected”*
**Value For Money**6%
*“Too expensive”*
**Moist/Dry**3%
*“A bit dry”*
**Ease Of Use**3%
*“hard to put on”*
**Durability**3%
*“Breaks easily”*
**Jamming/Clogging**1%
*“Keeps on getting clogged”*
**Advertised Vs Actual Product**1%
*“False advertisement”*
**Sensitivity-Overall**1%
*“Not for Sensitive Skin”*
### **Top return reasons **
**Smell**41%
**Functionality-Overall**14%
**Advertised Vs Actual Product**13%
**Leak-Proof**3%
**Product Condition**3%
**Value For Money**3%
**Material Quality**2%
**Defective Material/Parts**2%
**Size-Overall**2%
**Flammable**1%
## **Common questions**
- **Is groin antiperspirant profitable to sell on Amazon United States?**
- The niche generates $302K/yr across 28 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +50.1%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the groin antiperspirant niche?**
- 10 brands and 85 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in groin antiperspirant?**
- Top complaints mined from reviews: Smell, Allergies, Functionality-Overall. The return rate is 0.4%.
- **When does demand for groin antiperspirant peak?**
- Demand peaks in Jun–Oct; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the groin antiperspirant niche?**
- Listings span $6.81–$35.46; the average listing price is $19.68 (sweet spot $15–$100). The average incumbent carries 8,431 reviews — the moat a new listing must climb.
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