---
title: "Grinch Makeup — $55K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/grinch-makeup"
last_updated: "2026-08-06T03:58:03.697Z"
locale: en
meta:
description: "Niche score 34/100 · $55K/yr market · 94K searches/yr · $15.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $55K/yr market · 94K searches/yr · $15.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Grinch Makeup — $55K/yr Amazon US Niche (2026) - Flapen"
---
# **grinch makeup**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 14Growth 8Conversion 47Competition 23Returns 77Price range 66Avg price 77Brand share 0Review moat 98Quality gap 27
**Review moat**
**Incredible****39.4**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$15.69**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$9.87–$25.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$55K**
$55K/yr · 94K searches
**Growth**
**Bad****-34.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, grinch makeup is a $55K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **grinch makeup market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$47K–$63K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#1,253**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **90%**
- **Out of stock**
- **10.3%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**16**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**0%**
- ColourPop78% - Dr. PAWPAW ORIGINAL BALM9% - Bioworld9% - BEUSELF4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -34.5% search growth over the last 90 days.
10K6KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 76.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/grinch-makeup/trend)
## **Top grinch makeup search terms**
- **grinch makeup**29K/yr-29.0%0.0% conv. - **colourpop grinch**15K/yr-47.2%1.4% conv. - **grinch face paint**10K/yr-50.1%0.0% conv. - **grinch make up**4K/yr+29.3%0.0% conv. - **grinch makeup kit**15K/yr-48.5%0.8% conv. - **grinch colourpop**5K/yr-31.8%1.4% conv. - **grinch makeup palette**3K/yr-33.3%0.0% conv. - **colourpop x grinch**5K/yr-8.9%2.4% conv. - **colour pop x grinch**8K/yr+146.2%0.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/grinch-makeup/search-terms)
## **Top grinch makeup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$11K30%$17K40%$22K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ColourPop x The Grinch Merry Grinchmas Swirl Tinted Lip Gloss Makeup Kit - Vegan Hydrating Lip Gloss Set with Sugar Cookie Flavor - Limited Edition Holiday Makeup Gift Set (3 Count)**ColourPop**$21.47**4.5★31 rev](https://www.amazon.com/dp/B0FPTYYV6M) [2**ColourPop x The Grinch Pinky Who Lip Makeup Kit - Limited Edition Lip Liner & Plumping Gloss Balm Hybrid Duo - Holiday Gift Set for Women (2 Count)**ColourPop**$15.97**4.5★26 rev](https://www.amazon.com/dp/B0FPT68KJC) [3**ColourPop x The Grinch Berry Grinchy Lip Makeup Kit - Limited Edition Lip Liner & Plumping Gloss Duo- Holiday Gift Set for Women (2 Count)**ColourPop**$14.85**4.4★24 rev](https://www.amazon.com/dp/B0FPT63MM3) [4**ColourPop x The Grinch Shadow Stix Makeup Kit - Limited Edition Metallic Eyeshadow Makeup Set - Vegan & Cruelty-Free Cream Eyeshadow Sticks with High-Pigment & Metallic Finishes (2 Count)**ColourPop**$13.92**4.6★18 rev](https://www.amazon.com/dp/B0FPSCGT8Y) [5**Dr. PawPaw The Grinch Set - Ultimate Red and Peach Pink - Natural Lip Balm with Aloe Vera - Gluten Free Lip Moisturizer to Soften and Hydrate - 2 pc**Dr. PAWPAW ORIGINAL BALM**$12.82**4.6★104 rev](https://www.amazon.com/dp/B0FQQP4HML)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dr. PawPaw The Grinch Set - Ultimate Red and Peach Pink - Natural Lip Balm with Aloe Vera - Gluten Free Lip Moisturizer to Soften and Hydrate - 2 pc**Dr. PAWPAW ORIGINAL BALM**$12.82**104 rev8mo ago](https://www.amazon.com/dp/B0FQQP4HML) [**ColourPop x The Grinch Merry Grinchmas Swirl Tinted Lip Gloss Makeup Kit - Vegan Hydrating Lip Gloss Set with Sugar Cookie Flavor - Limited Edition Holiday Makeup Gift Set (3 Count)**ColourPop**$21.47**31 rev8mo ago](https://www.amazon.com/dp/B0FPTYYV6M) [**ColourPop x The Grinch Pinky Who Lip Makeup Kit - Limited Edition Lip Liner & Plumping Gloss Balm Hybrid Duo - Holiday Gift Set for Women (2 Count)**ColourPop**$15.97**26 rev8mo ago](https://www.amazon.com/dp/B0FPT68KJC) [**ColourPop x The Grinch Berry Grinchy Lip Makeup Kit - Limited Edition Lip Liner & Plumping Gloss Duo- Holiday Gift Set for Women (2 Count)**ColourPop**$14.85**24 rev8mo ago](https://www.amazon.com/dp/B0FPT63MM3) [**ColourPop x The Grinch Shadow Stix Makeup Kit - Limited Edition Metallic Eyeshadow Makeup Set - Vegan & Cruelty-Free Cream Eyeshadow Sticks with High-Pigment & Metallic Finishes (2 Count)**ColourPop**$13.92**18 rev8mo ago](https://www.amazon.com/dp/B0FPSCGT8Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dr. PawPaw The Grinch Set - Ultimate Red and Peach Pink - Natural Lip Balm with Aloe Vera - Gluten Free Lip Moisturizer to Soften and Hydrate - 2 pc**Dr. PAWPAW ORIGINAL BALM**$12.82**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0FQQP4HML) [**Bioworld The Grinch Big Face Character Womens Green Cosmetic Toiletry Bag**Bioworld**$18.60**4.8★**▲ 48%**](https://www.amazon.com/dp/B0DM6PGSQC) [**ColourPop x The Grinch Pinky Who Lip Makeup Kit - Limited Edition Lip Liner & Plumping Gloss Balm Hybrid Duo - Holiday Gift Set for Women (2 Count)**ColourPop**$15.97**4.5★**▲ 46%**](https://www.amazon.com/dp/B0FPT68KJC) [**ColourPop x The Grinch Merry Grinchmas Swirl Tinted Lip Gloss Makeup Kit - Vegan Hydrating Lip Gloss Set with Sugar Cookie Flavor - Limited Edition Holiday Makeup Gift Set (3 Count)**ColourPop**$21.47**4.5★**▲ 19%**](https://www.amazon.com/dp/B0FPTYYV6M) [**ColourPop x The Grinch Berry Grinchy Lip Makeup Kit - Limited Edition Lip Liner & Plumping Gloss Duo- Holiday Gift Set for Women (2 Count)**ColourPop**$14.85**4.4★**— 0%**](https://www.amazon.com/dp/B0FPT63MM3)
**~~View all trending →~~**
## **What buyers say about grinch makeup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**36%
*“Great color”*
**Gifting Purpose**22%
*“Giftable and cute”*
**Quality-Overall**13%
*“Good product”*
**Durability**8%
*“last a long time”*
**Ease Of Use**8%
*“This is easy to use”*
**Adhesion/Stickiness**6%
*“Made for a great sticking stiffer”*
**Brightness/Shine/Glow**3%
*“and each gloss gives a nice shine without feeling sticky”*
**Smell**3%
*“They also smell amazing”*
### **What buyers complain about **
**Adhesion/Stickiness**100%
*“to sticky”*
### **Top return reasons **
**Advertised Vs Actual Product**25%
**Material Quality**25%
**Quality-Overall**25%
**Smell**25%
## **Common questions**
- **Is grinch makeup profitable to sell on Amazon United States?**
- The niche generates $55K/yr across 10 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -34.5%. Flapen's verdict: Skip it (34/100).
- **How competitive is the grinch makeup niche?**
- 4 brands and 16 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in grinch makeup?**
- Top complaints mined from reviews: Adhesion/Stickiness. The return rate is 1.9%.
- **When does demand for grinch makeup peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 76.8× the quietest.
- **What does it cost to enter the grinch makeup niche?**
- Listings span $9.87–$25.07; the average listing price is $15.69 (sweet spot $15–$100). The average incumbent carries 39 reviews — the moat a new listing must climb.
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