---
title: "Grey Lip Liner — $74K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/grey-lip-liner"
last_updated: "2026-08-07T17:40:14.593Z"
locale: en
meta:
description: "Niche score 39/100 · $74K/yr market · 135K searches/yr · $6.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $74K/yr market · 135K searches/yr · $6.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Grey Lip Liner — $74K/yr Amazon US Niche (2026) - Flapen"
---
# **grey lip liner**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 19Growth 65Conversion 83Competition 11Returns 98Price range 0Avg price 17Brand share 0Review moat 20Quality gap 48
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+44.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****13,144.56**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$74K**
$74K/yr · 135K searches
**Avg price**
**Bad****$6.04**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$2.70–$11.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, grey lip liner is a $74K/yr Amazon United States market (135K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **grey lip liner market data**
- **Units sold / yr**
- **13K–15K**
- avg 750–1,000/product
- **Revenue / yr**
- **$76K–$91K**
- units × avg price
- **Conversion rate**
- **9.1%**
- **Avg BSR**
- **#55**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **33%**
- **Out of stock**
- **6.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**36**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- e.l.f.46% - MAYBELLINE43% - MORPHE7% - Rimmel4%
## **Demand**
Weekly Amazon search volume, last 38 weeks — +44.3% search growth over the last 90 days.
8K6KBlack Friday '25Holiday '25Spike '26Prime Day '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/grey-lip-liner/trend)
## **Top grey lip liner search terms**
- **elf espresso martini lip liner**18K/yr+401.9%21.4% conv. - **maybelline gone griege lip liner**20K/yr+96.3%7.9% conv. - **gone greige lip liner maybelline**11K/yr+76.9%9.8% conv. - **morphe rock steady lip liner**11K/yr-22.4%2.7% conv. - **greige lip liner**13K/yr-0.2%2.3% conv. - **taupe lip liner**10K/yr-11.0%1.8% conv. - **elf baddest beige lip liner**11K/yr-18.5%13.4% conv. - **elf expresso martini lip liner**3K/yr+273.8%17.0% conv. - **maybelline gone griege**4K/yr+100.6%5.4% conv. - **maybelline lip liner gone greige**4K/yr-3.5%8.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/grey-lip-liner/search-terms)
## **Top grey lip liner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$15K30%$22K40%$30K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**e.l.f. Cream Glide Lip Liner Highly-Pigmented Pencil For Shaping & Sculpting Lips Semi-Matte Finish Vegan & Cruelty-Free Espresso Martini**e.l.f.**$2.78**4.6★18,575 rev](https://www.amazon.com/dp/B0F2XGHCD9) [2**Maybelline Color Sensational Shaping Lip Liner with Self-Sharpening Tip Gone Griege Nude 1 Count**MAYBELLINE**$8.07**4.4★14,150 rev](https://www.amazon.com/dp/B07BHBDJ1Q) [3**e.l.f. Cream Glide Lip Liner Highly-Pigmented Pencil For Shaping & Sculpting Lips Semi-Matte Finish Vegan & Cruelty-Free Baddest Beige**e.l.f.**$2.70**4.6★18,575 rev](https://www.amazon.com/dp/B0CMYRXKYL) [4**Maybelline Color Sensational Shaping Lip Liner with Self-Sharpening Tip Almond Rose Nude Pink 1 Count**MAYBELLINE**$6.90**4.4★14,150 rev](https://www.amazon.com/dp/B07BHB5SC5) [5**Maybelline Color Sensational Shaping Lip Liner with Self-Sharpening Tip Dusty Rose 1 Count**MAYBELLINE**$6.90**4.4★14,150 rev](https://www.amazon.com/dp/B01LXFQNQS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morphe Signature Lip Liner Pencil - Creamy Long Lasting Definer for Precise Shaping and Filling - Lip Makeup Essential with Smooth Glide - Professional Lipliner Pencil - Rock Steady (0.05 oz)**MORPHE**$7.07**9 rev2mo ago](https://www.amazon.com/dp/B0G822ZL5R) [**e.l.f. Cream Glide Lip Liner Highly-Pigmented Pencil For Shaping & Sculpting Lips Semi-Matte Finish Vegan & Cruelty-Free Doppio Espresso**e.l.f.**$2.71**18,575 rev11mo ago](https://www.amazon.com/dp/B0FMXNJGM9) [**e.l.f. Cream Glide Lip Liner Highly-Pigmented Pencil For Shaping & Sculpting Lips Semi-Matte Finish Vegan & Cruelty-Free Espresso Martini**e.l.f.**$2.78**18,575 rev1y ago](https://www.amazon.com/dp/B0F2XGHCD9) [**Morphe Color Pencil Bundle - Cream Lip Liner Pencil with a Zero-Tugging Formula - Effortlessly Lines Defines & Shapes Lips - Makeup Talk (2 Count)**MORPHE**$11.86**249 rev1y ago](https://www.amazon.com/dp/B0F6Q9FZ4V) [**e.l.f. Cream Glide Lip Liner Highly-Pigmented Pencil For Shaping & Sculpting Lips Semi-Matte Finish Vegan & Cruelty-Free Baddest Beige**e.l.f.**$2.70**18,575 rev2y ago](https://www.amazon.com/dp/B0CMYRXKYL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morphe Signature Lip Liner Pencil - Creamy Long Lasting Definer for Precise Shaping and Filling - Lip Makeup Essential with Smooth Glide - Professional Lipliner Pencil - Rock Steady (0.05 oz)**MORPHE**$7.07**3.9★**▲ 162%**](https://www.amazon.com/dp/B0G822ZL5R) [**e.l.f. Cream Glide Lip Liner Highly-Pigmented Pencil For Shaping & Sculpting Lips Semi-Matte Finish Vegan & Cruelty-Free Espresso Martini**e.l.f.**$2.78**4.6★**▲ 59%**](https://www.amazon.com/dp/B0F2XGHCD9) [**Maybelline Color Sensational Shaping Lip Liner with Self-Sharpening Tip Dusty Rose 1 Count**MAYBELLINE**$6.90**4.4★**▲ 59%**](https://www.amazon.com/dp/B01LXFQNQS) [**Maybelline Color Sensational Shaping Lip Liner with Self-Sharpening Tip Almond Rose Nude Pink 1 Count**MAYBELLINE**$6.90**4.4★**▲ 50%**](https://www.amazon.com/dp/B07BHB5SC5) [**Maybelline Color Sensational Shaping Lip Liner with Self-Sharpening Tip Gone Griege Nude 1 Count**MAYBELLINE**$8.07**4.4★**▼ 11%**](https://www.amazon.com/dp/B07BHBDJ1Q)
**~~View all trending →~~**
## **What buyers say about grey lip liner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**39%
*“LOVE the shade”*
**Soft Feel**11%
*“Soft and creamy”*
**Value For Money**10%
*“Reasonably priced”*
**Quality-Overall**9%
*“Great Product equal to the name brand lip liners in quality & staying power”*
**Durability**6%
*“it stays on really well throughout the day”*
**Ease Of Use**3%
*“It goes on very easy”*
**Ease Of Application**3%
*“ease of application”*
**Advertised Vs Actual Product**2%
*“As described”*
**Texture/Consistency-Overall**2%
*“a creamy texture”*
**Coverage**1%
*“Covers nicely”*
### **What buyers complain about **
**Color**24%
*“Wrong color”*
**Durability**11%
*“it broke easily while using it”*
**Product Condition**7%
*“Arrived used”*
**Smudge Resistance**6%
*“smudge a bit”*
**Size-Overall**4%
*“Too small”*
**Moist/Dry**4%
*“it was dry and un recognizable”*
**Smell**3%
*“smelled really bad”*
**Hard Feel**3%
*“Too soft breaks with even the lightest pressure”*
**Strength**2%
*“fragile”*
**Quality-Overall**2%
*“Trash”*
### **Top return reasons **
**Color**68%
**Advertised Vs Actual Product**9%
**Product Condition**3%
**Value For Money**3%
**Functionality-Overall**2%
**Defective Material/Parts**2%
**Quality-Overall**2%
**Moist/Dry**2%
**Texture/Consistency-Overall**2%
**Durability**1%
## **Common questions**
- **Is grey lip liner profitable to sell on Amazon United States?**
- The niche generates $74K/yr across 9 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +44.3%. Flapen's verdict: Skip it (39/100).
- **How competitive is the grey lip liner niche?**
- 4 brands and 36 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in grey lip liner?**
- Top complaints mined from reviews: Color, Durability, Product Condition. The return rate is 0.5%.
- **What does it cost to enter the grey lip liner niche?**
- Listings span $2.70–$11.86; the average listing price is $6.04 (sweet spot $15–$100). The average incumbent carries 13,145 reviews — the moat a new listing must climb.
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