---
title: "Grey Eyeliner — $95K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/grey-eyeliner"
last_updated: "2026-08-11T15:50:59.938Z"
locale: en
meta:
description: "Niche score 43/100 · $95K/yr market · 113K searches/yr · $7.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $95K/yr market · 113K searches/yr · $7.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Grey Eyeliner — $95K/yr Amazon US Niche (2026) - Flapen"
---
# **grey eyeliner**
**Skip it**
Prices mostly outside the sweet spot ($2.25–$16.23) — this niche doesn't clear our bar today.
Market size 24Growth 20Conversion 92Competition 34Returns 98Price range 9Avg price 21Brand share 39Review moat 15Quality gap 58
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****$95K**
$95K/yr · 113K searches
**Avg price**
**Bad****$7.45**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-10.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****22,639.29**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****$2.25–$16.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, grey eyeliner is a $95K/yr Amazon United States market (113K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **grey eyeliner market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$75K–$93K**
- units × avg price
- **Conversion rate**
- **11.3%**
- **Avg BSR**
- **#86**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **57%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**128**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 99%
**Open market**
**11%**
- REVLON25% - e.l.f.22% - COVERGIRL17% - MAYBELLINE9% - wet n wild8% - NYX PROFESSIONAL MAKEUP8% - Open — no brand owns it (6 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -10.6% search growth over the last 90 days.
3K2KSpike '24Prime Day '25Spike '25 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/grey-eyeliner/trend)
## **Top grey eyeliner search terms**
- **grey eyeliner**32K/yr-4.8%8.5% conv. - **gray eyeliner**30K/yr-10.5%8.9% conv. - **charcoal eyeliner**22K/yr-15.9%6.2% conv. - **grey eyeliner pencil**8K/yr+0.7%7.9% conv. - **charcoal eyeliner pencil**8K/yr-18.4%7.8% conv. - **gray eyeliner pencil**7K/yr-14.6%8.6% conv. - **gray eyeliner pencil for older women soft**4K/yr+3.6%9.9% conv. - **grey eyeliner pencil for older women soft**3K/yr-42.5%8.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/grey-eyeliner/search-terms)
## **Top grey eyeliner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$10K20%$19K30%$29K40%$38K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**REVLON ColorStay Pencil Waterproof Eyeliner Smudge-Proof Eye Makeup with Built-In Sharpener Long-Lasting Shimmer Finish 204 Charcoal 0.01 oz**REVLON**$6.91**4.5★51,636 rev](https://www.amazon.com/dp/B000H3GCLQ) [2**e.l.f. No Budge Retractable Eyeliner Creamy Ultra-Pigmented & Waterproof Creates Bold & Defined Lines Vegan & Cruelty-Free Grey**e.l.f.**$5.65**4.4★34,544 rev](https://www.amazon.com/dp/B07ZVXDB1F) [3**Covergirl Perfect Point Plus Eyeliner Charcoal 0.08 Ounce (Pack of 1)**COVERGIRL**$5.65**4.4★28,520 rev](https://www.amazon.com/dp/B000RL0OYY) [4**COVERGIRL Perfect Blend Eyeliner Pencil Charcoal Neutral .03 oz (850 mg) (Packaging may vary)**COVERGIRL**$6.02**4.5★18,482 rev](https://www.amazon.com/dp/B00C676L6W) [5**wet n wild Mega Last Breakup Proof Waterproof Retractable Gel Eyeliner - Ultra Pigmented 16-Hour Long Wear Smudge Proof Satin Finish Formula Cruelty-Free & Vegan - Brick Brown**wet n wild**$3.09**4.4★39,590 rev](https://www.amazon.com/dp/B0BQWXFGZF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**L.A. Girl Line With Envy Retractable Long Wear Eyeliner Graphite Gray GP52**L.A. Girl**$5.00**4 rev8mo ago](https://www.amazon.com/dp/B0FZDD51JY) [**e.l.f. Smoky Kohl Eyeliner Eye Pencil For Creating Long-Lasting Bold High-Pigmented Makeup Looks Vegan & Cruelty-Free Smoke Signal**e.l.f.**$3.79**3,865 rev1y ago](https://www.amazon.com/dp/B0F2X44ZW5) [**NYX PROFESSIONAL MAKEUP Epic Ink Liner Waterproof Matte Liquid Eyeliner with Vegan Formula - Stone Washed (Grey)**NYX PROFESSIONAL MAKEUP**$9.51**106,718 rev1y ago](https://www.amazon.com/dp/B0DX2LVN6M) [**Mefyhtune Grey Eyeliner Pencil Waterproof Retractable Cream Grey Gel Eyeliner Smudge-proof Hypoallergenic (10#)**Mefyhtune**$9.30**304 rev1y ago](https://www.amazon.com/dp/B0DJM2XYM2) [**Sheida Powder Eyeliner Handmade in Powder Form Long-Lasting Liner Intense Color Multi Color Shades Available**Sheida**$11.84**1,842 rev1y ago](https://www.amazon.com/dp/B0073U5RPI)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**L.A. Girl Line With Envy Retractable Long Wear Eyeliner Graphite Gray GP52**L.A. Girl**$5.00**4.7★**▲ 103%**](https://www.amazon.com/dp/B0FZDD51JY) [**Sandstone Scandinavia Hypoallergenic Waterproof Eyeliner Pencil (Grey)**Sandstone Scandinavia**$12.42**4.3★**▲ 62%**](https://www.amazon.com/dp/B0CJJ5ZTXJ) [**e.l.f. Smoky Kohl Eyeliner Eye Pencil For Creating Long-Lasting Bold High-Pigmented Makeup Looks Vegan & Cruelty-Free Smoke Signal**e.l.f.**$3.79**4.4★**▲ 37%**](https://www.amazon.com/dp/B0F2X44ZW5) [**URBAN DECAY 24/7 Glide-On Waterproof Eyeliner Pencil - Smudge-Proof Long-Lasting Transfer-Proof Up to 16HR Wear Smooth No-Tug Formula Smoke (Deepest Matte Gray) - 0.04 oz**URBAN DECAY**$16.23**4.3★**▲ 37%**](https://www.amazon.com/dp/B00C9B856O) [**Covergirl Perfect Point Plus Eyeliner Charcoal 0.08 Ounce (Pack of 1)**COVERGIRL**$5.65**4.4★**▲ 36%**](https://www.amazon.com/dp/B000RL0OYY)
**~~View all trending →~~**
## **What buyers say about grey eyeliner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**15%
*“Color is accurate”*
**Eyeliner Quality**13%
*“Quality liner that stays”*
**Value For Money**10%
*“Reasonably priced”*
**Quality-Overall**8%
*“Decent at price point”*
**Ease Of Application**6%
*“Easy Application”*
**Durability**6%
*“Very durable”*
**Soft Feel**6%
*“It is soft”*
**Smudge Resistance**5%
*“Doesnt smear”*
**Ease Of Use**5%
*“Easy to use”*
**Advertised Vs Actual Product**3%
*“Just as described”*
### **What buyers complain about **
**Durability**18%
*“Breaks easily”*
**Color**12%
*“not really black”*
**Smudge Resistance**8%
*“Not smudge proof”*
**Quality-Overall**5%
*“Bad Quality”*
**Ease Of Application**4%
*“Didnt apply well”*
**Water Resistance**4%
*“Not water or sweat proof”*
**Hard Feel**4%
*“It's hard and not creamy”*
**Allergies**3%
*“Made my eyes burn and redden”*
**Eyeliner Quality**3%
*“Hard to use this eyeliner to make a refined line”*
**Ease Of Use**3%
*“So you are not able to use at all”*
### **Top return reasons **
**Color**34%
**Eyeliner Quality**30%
**Advertised Vs Actual Product**7%
**Functionality-Overall**4%
**Moist/Dry**4%
**Water Resistance**2%
**Defective Material/Parts**2%
**Durability**2%
**Product Condition**2%
**Quality-Overall**2%
## **Common questions**
- **Is grey eyeliner profitable to sell on Amazon United States?**
- The niche generates $95K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.6%. Flapen's verdict: Skip it (43/100).
- **How competitive is the grey eyeliner niche?**
- 12 brands and 128 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in grey eyeliner?**
- Top complaints mined from reviews: Durability, Color, Smudge Resistance. The return rate is 0.5%.
- **When does demand for grey eyeliner peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the grey eyeliner niche?**
- Listings span $2.25–$16.23; the average listing price is $7.45 (sweet spot $15–$100). The average incumbent carries 22,639 reviews — the moat a new listing must climb.
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