---
title: "Green Mascara — $108K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/green-mascara"
last_updated: "2026-08-06T18:09:37.486Z"
locale: en
meta:
description: "Niche score 43/100 · $108K/yr market · 130K searches/yr · $11.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $108K/yr market · 130K searches/yr · $11.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Green Mascara — $108K/yr Amazon US Niche (2026) - Flapen"
---
# **green mascara**
**Skip it**
A deep review moat (48,931 avg reviews) — this niche doesn't clear our bar today.
Market size 26Growth 14Conversion 76Competition 20Returns 98Price range 55Avg price 47Brand share 36Review moat 1Quality gap 83
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****7.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$4.67–$27.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$11.58**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$108K**
$108K/yr · 130K searches
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-21.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****48,931.19**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, green mascara is a $108K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Mar–Oct. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **green mascara market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **$93K–$116K**
- units × avg price
- **Conversion rate**
- **7.1%**
- **Avg BSR**
- **#206**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **69%**
- **Out of stock**
- **17.1%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **▼falling
**Sellers**
**84**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**13%**
- L'Oreal Paris38% - MAYBELLINE14% - Vivienne Sabó14% - LZXLUKGIR12% - tarte4% - BINGBRUSH4% - Open — no brand owns it (6 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.7% search growth over the last 90 days.
8K6KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Oct · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/green-mascara/trend)
## **Top green mascara search terms**
- **green mascara**89K/yr-8.6%5.9% conv. - **green mascara for eyelashes**17K/yr-32.2%7.6% conv. - **dark green mascara**6K/yr-3.7%6.2% conv. - **mascara green**5K/yr-16.3%7.0% conv. - **emerald mascara**5K/yr-68.8%4.9% conv. - **emerald green mascara**4K/yr-70.1%8.2% conv. - **maybelline green mascara**3K/yr-17.9%5.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/green-mascara/search-terms)
## **Top green mascara products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$11K20%$22K30%$32K40%$43K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOreal Paris Original Voluminous Mascara Building Mascara Volume and Length Formula Washable Deep Green 0.26 Fl Oz. 1 Count**L'Oreal Paris**$8.93**4.1★6,968 rev](https://www.amazon.com/dp/B07XM7DJQN) [2**Vivienne Sab Cabaret Premiere Green Mascara Volume and Length Defining Curling No Flaking No Clumping Smudge Proof Washable Cruelty-Free Made in Europe (06 Green) 0.3 Fl Oz 1 Pack**Vivienne Sabó**$12.79**4.3★28,798 rev](https://www.amazon.com/dp/B082P2VKZB) [3**Maybelline Lash Sensational Sky High Washable Mascara Volumizing Lengthening Defining Curling Multiplying Buildable Mascara Make Up Formula Green Altitude 1 Count**MAYBELLINE**$10.13**4.5★185,759 rev](https://www.amazon.com/dp/B0F5BWWD46) [4**LZXLUKGIR Green Mascara and Eyeliner Set Natural Curling Green Mascara for Eyelashes Volumizing Lengthening Rimel de Pestaas Waterproof 5D Colored Eye Makeup**LZXLUKGIR**$8.56**4.0★104 rev](https://www.amazon.com/dp/B0F481YQH1) [5**tarte tartelette tubing mascara Lash Extensions in a Tube Easy-to-Remove Eye Makeup Clinically Proven to Volumize & Curl 24Hr Smudge-Proof Longwear Vegan & Cruelty-Free full size emerald green**tarte**$27.54**4.4★5,069 rev](https://www.amazon.com/dp/B0GDW8W67N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**tarte tartelette tubing mascara Lash Extensions in a Tube Easy-to-Remove Eye Makeup Clinically Proven to Volumize & Curl 24Hr Smudge-Proof Longwear Vegan & Cruelty-Free full size emerald green**tarte**$27.54**5,069 rev3mo ago](https://www.amazon.com/dp/B0GDW8W67N) [**BINGBRUSH Colored Mascara for Eyelashes Voluminous Colorful Mascara Pink Purple Blue Green Red-Lengthening Defining Curling Multiplying Formula (#04-Green-1)**BINGBRUSH**$6.20**273 rev1y ago](https://www.amazon.com/dp/B0FF1HPYLM) [**Maybelline Lash Sensational Sky High Washable Mascara Volumizing Lengthening Defining Curling Multiplying Buildable Mascara Make Up Formula Green Altitude 1 Count**MAYBELLINE**$10.13**185,759 rev1y ago](https://www.amazon.com/dp/B0F5BWWD46) [**LZXLUKGIR Green Mascara and Eyeliner Set Natural Curling Green Mascara for Eyelashes Volumizing Lengthening Rimel de Pestaas Waterproof 5D Colored Eye Makeup**LZXLUKGIR**$8.56**104 rev1y ago](https://www.amazon.com/dp/B0F481YQH1) [**Colored Mascara for Eyelashes Set Colorful Waterproof Mascara for eyelashes Long lasting Charming Voluminous for Women Halloween Eye Makeup (1Pcs 06#Green F)**BINGBRUSH**$5.95**273 rev1y ago](https://www.amazon.com/dp/B0DCF8MJBF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**tarte tartelette tubing mascara Lash Extensions in a Tube Easy-to-Remove Eye Makeup Clinically Proven to Volumize & Curl 24Hr Smudge-Proof Longwear Vegan & Cruelty-Free full size emerald green**tarte**$27.54**4.4★**▲ 302%**](https://www.amazon.com/dp/B0GDW8W67N) [**BINGBRUSH Colored Mascara for Eyelashes Voluminous Colorful Mascara Pink Purple Blue Green Red-Lengthening Defining Curling Multiplying Formula (#04-Green-1)**BINGBRUSH**$6.20**3.5★**▲ 144%**](https://www.amazon.com/dp/B0FF1HPYLM) [**Colored Mascara for Eyelashes Set Colorful Waterproof Mascara for eyelashes Long lasting Charming Voluminous for Women Halloween Eye Makeup (1Pcs 06#Green F)**BINGBRUSH**$5.95**3.5★**▲ 46%**](https://www.amazon.com/dp/B0DCF8MJBF) [**Maybelline New York Define-A-Lash Lengthening Washable Mascara Very Black. For Washable Definition and Shape in Longer-looking Lashes 0.22 Fluid Ounce**MAYBELLINE**$8.32**4.5★**▲ 34%**](https://www.amazon.com/dp/B000W9WZ34) [**essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free**Essence Cosmetics**$4.67**4.3★**▲ 20%**](https://www.amazon.com/dp/B00T0C9XRK)
**~~View all trending →~~**
## **What buyers say about green mascara**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Eyelash Quality**45%
*“the Prime Mascara was still in great shape”*
**Value For Money**10%
*“Reasonable price”*
**Quality-Overall**9%
*“Decent quality”*
**Color**5%
*“Color is pretty”*
**Smudge Resistance**4%
*“Minimal smudging”*
**Advertised Vs Actual Product**3%
*“Does what it says”*
**Ease Of Use**3%
*“Easy on”*
**Ease Of Application**2%
*“Easy to apply”*
**Durability**1%
*“Durable”*
**Soft Feel**1%
*“stays on smooth”*
### **What buyers complain about **
**Eyelash Quality**18%
*“Issues with Prime Mascara”*
**Value For Money**9%
*“Costs too much”*
**Smudge Resistance**8%
*“Not Smudge Proof”*
**Moist/Dry**7%
*“One was dry”*
**Color**6%
*“Almost looks brown”*
**Advertised Vs Actual Product**5%
*“Misleading description”*
**Ease Of Use**5%
*“Difficult to remove”*
**Quality-Overall**4%
*“NOT ONE REDEEMING QUALITY WITH THIS PRODUCT”*
**Thickness**3%
*“Very thick”*
**Allergies**3%
*“I had itchy eyes from it”*
### **Top return reasons **
**Color**23%
**Moist/Dry**20%
**Advertised Vs Actual Product**13%
**Eyeliner Quality**7%
**Functionality-Overall**6%
**Eyelash Quality**4%
**Quality-Overall**3%
**Water Resistance**2%
**Defective Material/Parts**2%
**Value For Money**2%
## **Common questions**
- **Is green mascara profitable to sell on Amazon United States?**
- The niche generates $108K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.7%. Flapen's verdict: Skip it (43/100).
- **How competitive is the green mascara niche?**
- 12 brands and 84 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in green mascara?**
- Top complaints mined from reviews: Eyelash Quality, Value For Money, Smudge Resistance. The return rate is 0.3%.
- **When does demand for green mascara peak?**
- Demand peaks in Mar–Oct; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the green mascara niche?**
- Listings span $4.67–$27.54; the average listing price is $11.58 (sweet spot $15–$100). The average incumbent carries 48,931 reviews — the moat a new listing must climb.
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