---
title: "Trend — green lipstick - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/green-lipstick/trend"
last_updated: "2026-08-07T09:34:01.042Z"
locale: en
meta:
  description: "Niche score 52/100 · $93K/yr market · 182K searches/yr · $8.58 avg price. Soft demand (-35.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $93K/yr market · 182K searches/yr · $8.58 avg price. Soft demand (-35.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — green lipstick - Flapen"
---

# **green lipstick**

**Worth a look**

Shows no brand lock-in (top 5 brands take 47% of clicks), but soft demand (-35.9% this quarter) keeps it on the watch list.

Market size 23Growth 7Conversion 66Competition 82Returns 72Price range 22Avg price 24Brand share 88Review moat 25Quality gap 88

**Brand share**

**Great****47%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Returns**

**Good****2.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****6.0%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****4,155.88**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****$8.58**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****$93K**

$93K/yr · 182K searches

**Price range**

**Bad****$1.96–$18.65**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-35.9%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend