---
title: "Green Lipstick — $93K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/green-lipstick"
last_updated: "2026-08-11T08:22:14.566Z"
locale: en
meta:
description: "Niche score 52/100 · $93K/yr market · 182K searches/yr · $8.58 avg price. Soft demand (-35.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $93K/yr market · 182K searches/yr · $8.58 avg price. Soft demand (-35.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Green Lipstick — $93K/yr Amazon US Niche (2026) - Flapen"
---
# **green lipstick**
**Worth a look**
Shows no brand lock-in (top 5 brands take 47% of clicks), but soft demand (-35.9% this quarter) keeps it on the watch list.
Market size 23Growth 7Conversion 66Competition 82Returns 72Price range 22Avg price 24Brand share 88Review moat 25Quality gap 88
**Brand share**
**Great****47%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****4,155.88**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****$8.58**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$93K**
$93K/yr · 182K searches
**Price range**
**Bad****$1.96–$18.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-35.9%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, green lipstick is a $93K/yr Amazon United States market (182K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 52/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **green lipstick market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$107K–$129K**
- units × avg price
- **Conversion rate**
- **6.0%**
- **Avg BSR**
- **#497**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **60%**
- **Out of stock**
- **12.9%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**31 **▲rising
**Sellers**
**61**
**Top-5 brand share**
**47%**
Top 20: 88%
**Top-5 click share**
**33%**
Top 20: 77%
**Open market**
**53%**
- evpct10% - AMY'S DIARY9% - UNICORN SNOT8% - wet n wild8% - BEUSELF6% - FENTY BEAUTY6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -35.9% search growth over the last 90 days.
25K15KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 12.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/green-lipstick/trend)
## **Top green lipstick search terms**
- **green lipstick**136K/yr-33.1%5.1% conv. - **green lipstick for women**15K/yr-47.5%7.1% conv. - **dark green lipstick**14K/yr-30.3%4.8% conv. - **neon green lipstick**4K/yr-22.7%2.1% conv. - **green matte lipstick**4K/yr-52.7%3.8% conv. - **green glitter lipstick**4K/yr-77.9%2.1% conv. - **green lipstick elphaba**4K/yr-77.1%9.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/green-lipstick/search-terms)
## **Top green lipstick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$6K9%$8K12%$11K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dark Pale Teal Forest Emerald Green Matte Glitter Shimmer Shiny Liquid Lipstick Lip Stain 3pcs Set for Women Lime Green Lipstick Matte+Lipstick Long Lasting Waterproof 24 Hours original (25#)**AMY'S DIARY**$7.96**4.1★2,264 rev](https://www.amazon.com/dp/B0FQZDC368) [2**UNICORN SNOT Liquid Metal Lip Paint | Intense Pigment Non-drying Metallic Lip Color Makeup | Vegan & Cruelty-free Lip Makeup - Mist (Kelly Green)**UNICORN SNOT**$13.67**4.4★598 rev](https://www.amazon.com/dp/B0FQPG5N8M) [3**New Fenty Beauty Mattemoiselle Plush Matte Lipstick! 14 Colors! All Day Color Intensity Weightless Matte Finish! For Lips That Look Fuller With Every Stroke! (Midnight Wasabi (Wicked Green))**FENTY BEAUTY**$10.91**4.4★68 rev](https://www.amazon.com/dp/B078MHSPM8) [4**Goth Green Shimmer Lipstick - Matte Black Base with Wicked Green Sparkle Highly Pigmented Long Lasting Velvet Gothic Lip Gloss Moisturizing Non-Sticky Lip Stain for Daily Witch Cosplay Vegan #09**BEUSELF**$9.76**3.8★83 rev](https://www.amazon.com/dp/B0G4V75MGS) [5**wet n wild Color Icon Cream Eyeliner Eyeshadow Multi-Stick Moisturizing Nourishing Velvety Cream-to-Powder Buildable & Blendable Formula Cruelty-Free & Vegan - Green**wet n wild**$1.96**4.3★16,597 rev](https://www.amazon.com/dp/B09PQL45DV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Goth Green Shimmer Lipstick - Matte Black Base with Wicked Green Sparkle Highly Pigmented Long Lasting Velvet Gothic Lip Gloss Moisturizing Non-Sticky Lip Stain for Daily Witch Cosplay Vegan #09**BEUSELF**$9.76**83 rev7mo ago](https://www.amazon.com/dp/B0G4V75MGS) [**Goth Green Glitter Lipstick for Woman Black Base Green Metallic Multichrome Liquid Lipstick High Pigment Multichrome Non-Stick Shimmer Lip Color for Bold Gothic Halloween Makeup Vegan & Cruelty-Free**oygcee**$9.93**11 rev7mo ago](https://www.amazon.com/dp/B0G4PGCVKP) [**UNICORN SNOT Liquid Metal Lip Paint | Intense Pigment Non-drying Metallic Lip Color Makeup | Vegan & Cruelty-free Lip Makeup - Mist (Kelly Green)**UNICORN SNOT**$13.67**598 rev10mo ago](https://www.amazon.com/dp/B0FQPG5N8M) [**wet n wild Halloween Fantasy Makers Chameleon Chrome Lip Foil Intense Multi-Chrome Pigment Mesmerizing Blendable Color Shift Foil Finish Cruelty-Free - Serpents Spell**wet n wild**$5.88**1,005 rev10mo ago](https://www.amazon.com/dp/B0FHXT7K8X) [**Dark Pale Teal Forest Emerald Green Matte Glitter Shimmer Shiny Liquid Lipstick Lip Stain 3pcs Set for Women Lime Green Lipstick Matte+Lipstick Long Lasting Waterproof 24 Hours original (25#)**AMY'S DIARY**$7.96**2,264 rev1y ago](https://www.amazon.com/dp/B0FQZDC368)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GIRLCULT Matte Lipstick Long Lasting Velvet Finish Lightweight Smudge Resistant Lipstick for Women Buildable One-Swipe Color Gift for Her (S07)**GIRLCULT**$13.73**4.5★**▲ 507%**](https://www.amazon.com/dp/B0F5QJBVSZ) [**HHLTOH Sea Green Matte Lipstick - Pigmented Lip Crayon & Face Paint Stick for Women Everyday Halloween Birthday Party Wear Younger-Looking Lip Makeup Labial para fiesta de disfraces 18**HHLTOH**$7.61**4.2★**▲ 288%**](https://www.amazon.com/dp/B0DXV2D7XZ) [**wet n wild Halloween Fantasy Makers Chameleon Chrome Lip Foil Intense Multi-Chrome Pigment Mesmerizing Blendable Color Shift Foil Finish Cruelty-Free - Serpents Spell**wet n wild**$5.88**4.3★**▲ 287%**](https://www.amazon.com/dp/B0FHXT7K8X) [**Dark Pale Teal Forest Emerald Green Matte Glitter Shimmer Shiny Liquid Lipstick Lip Stain 3pcs Set for Women Lime Green Lipstick Matte+Lipstick Long Lasting Waterproof 24 Hours original (25#)**AMY'S DIARY**$7.96**4.1★**▲ 273%**](https://www.amazon.com/dp/B0FQZDC368) [**Goth Green Shimmer Lipstick - Matte Black Base with Wicked Green Sparkle Highly Pigmented Long Lasting Velvet Gothic Lip Gloss Moisturizing Non-Sticky Lip Stain for Daily Witch Cosplay Vegan #09**BEUSELF**$9.76**3.8★**▲ 182%**](https://www.amazon.com/dp/B0G4V75MGS)
**~~View all trending →~~**
## **What buyers say about green lipstick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**45%
*“Love the black color”*
**Value For Money**9%
*“Worth the money”*
**Soft Feel**8%
*“super smooth”*
**Quality-Overall**6%
*“Good quality”*
**Durability**5%
*“Last long and easy to use”*
**Moist/Dry**3%
*“Feels moisturizing”*
**Texture/Consistency-Overall**2%
*“Nice texture,”*
**Ease Of Application**2%
*“It is smooth to apply”*
**Smudge Resistance**2%
*“I love this lipstick it's the shade I like it's moisturizing it doesn't smear”*
**Advertised Vs Actual Product**1%
*“Way better than it should be”*
### **What buyers complain about **
**Color**28%
*“Color not as expected”*
**Moist/Dry**10%
*“Kind of dry”*
**Smudge Resistance**6%
*“Is not smear proof”*
**Advertised Vs Actual Product**5%
*“Doesnt look like the picture”*
**Adhesion/Stickiness**5%
*“Defective tube glued shut”*
**Smell**4%
*“The smell and texture of this lipstick was awful”*
**Durability**4%
*“broke from the bottom”*
**Quality-Overall**3%
*“Too bad they don't have quality control”*
**Value For Money**3%
*“Waste of money and time”*
**Ease Of Use**2%
*“I'm not sure how to even explain this”*
### **Top return reasons **
**Color**54%
**Advertised Vs Actual Product**13%
**Moist/Dry**5%
**Functionality-Overall**4%
**Stain Resistance**2%
**Durability**2%
**Smell**2%
**Quality-Overall**2%
**Product Condition**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is green lipstick profitable to sell on Amazon United States?**
- The niche generates $93K/yr across 43 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -35.9%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the green lipstick niche?**
- 31 brands and 61 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 47% of demand.
- **What do buyers complain about in green lipstick?**
- Top complaints mined from reviews: Color, Moist/Dry, Smudge Resistance. The return rate is 2.1%.
- **When does demand for green lipstick peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 12.2× the quietest.
- **What does it cost to enter the green lipstick niche?**
- Listings span $1.96–$18.65; the average listing price is $8.58 (sweet spot $15–$100). The average incumbent carries 4,156 reviews — the moat a new listing must climb.
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