---
title: "Green Eyeliner — $259K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/green-eyeliner"
last_updated: "2026-08-11T06:21:52.572Z"
locale: en
meta:
description: "Niche score 57/100 · $259K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $259K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Green Eyeliner — $259K/yr Amazon US Niche (2026) - Flapen"
---
# **green eyeliner**
**Worth a look**
Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 48Growth 18Conversion 81Competition 61Returns 95Price range 57Avg price 33Brand share 77Review moat 18Quality gap 75
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$1.96–$32.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$259K**
$259K/yr · 305K searches
**Avg price**
**Okay****$9.96**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-14.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****16,374**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, green eyeliner is a $259K/yr Amazon United States market (305K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Mar–Oct. Verdict: Worth a look — 57/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **green eyeliner market data**
- **Units sold / yr**
- **25K–30K**
- avg 500–750/product
- **Revenue / yr**
- **$249K–$299K**
- units × avg price
- **Conversion rate**
- **8.5%**
- **Avg BSR**
- **#51**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **66%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▲rising
**Sellers**
**109**
**Top-5 brand share**
**58%**
Top 20: 99%
**Top-5 click share**
**48%**
Top 20: 88%
**Open market**
**35%**
- NYX PROFESSIONAL MAKEUP20% - REVLON15% - L'Oreal Paris8% - Essence Cosmetics8% - MAYBELLINE8% - wet n wild6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.3% search growth over the last 90 days.
10K6KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Oct · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/green-eyeliner/trend)
## **Top green eyeliner search terms**
- **green eyeliner**166K/yr-16.9%7.2% conv. - **green eyeliner pencil**31K/yr+1.8%7.4% conv. - **dark green eyeliner**21K/yr-14.9%5.8% conv. - **olive green eyeliner**15K/yr-4.5%5.7% conv. - **emerald green eyeliner**10K/yr+1.4%6.3% conv. - **olive eyeliner**9K/yr-1.4%5.7% conv. - **green eye liner**11K/yr-22.9%8.8% conv. - **eyeliner green**7K/yr-0.1%5.9% conv. - **emerald eyeliner**5K/yr+12.7%6.2% conv. - **green eyeliner waterproof**5K/yr-22.8%8.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/green-eyeliner/search-terms)
## **Top green eyeliner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$10K8%$21K12%$31K16%$41K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Revlon ColorStay Pencil Waterproof Eyeliner Smudge-Proof Eye Makeup with Built-In Sharpener Long-Lasting Shimmer Finish 206 Jade 0.01 oz**REVLON**$6.94**4.5★51,636 rev](https://www.amazon.com/dp/B00L5RNRDE) [2**NYX PROFESSIONAL MAKEUP Mechanical Eye Pencil Vivid Rich Mechanical Creamy Retractable Eyeliner - Emerald Empire Emerald Green Eyeliner**NYX PROFESSIONAL MAKEUP**$6.82**4.5★103,040 rev](https://www.amazon.com/dp/B0CLM8N4T6) [3**essence | Stay & Play Gel Eyeliner | Super Soft Gel-like Texture | Waterproof & Longlasting | Vegan & Cruelty Free (07 Emerald Dragon)**Essence Cosmetics**$4.74**4.3★5,082 rev](https://www.amazon.com/dp/B0BQZ51MLQ) [4**wet n wild Color Icon Cream Eyeliner Eyeshadow Multi-Stick Moisturizing Nourishing Velvety Cream-to-Powder Buildable & Blendable Formula Cruelty-Free & Vegan - Green**wet n wild**$1.96**4.3★16,511 rev](https://www.amazon.com/dp/B09PQL45DV) [5**e.l.f. Smoky Kohl Eyeliner Eye Pencil For Creating Long-Lasting Bold High-Pigmented Makeup Looks Vegan & Cruelty-Free Rare Emerald**e.l.f.**$3.79**4.4★3,865 rev](https://www.amazon.com/dp/B0F2X1K18C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wugbc 2 PCS Green Eyeliner Pencil Set Matte Shimmer Gel Waterline Eye Liner Pen Smudge-Proof Multi-Use Colorful Eyeliner Creamy High Pigmented Long-Lasting Retractable Smooth Eye Makeup**Wugbc**$7.77**127 rev7mo ago](https://www.amazon.com/dp/B0G5ZJH6NJ) [**LOreal Paris Haute Precision Waterproof Liquid Eyeliner Smudge-Proof Eye Liner with Micro-Tip for up to 28HR Eye Makeup Wear 040 Green Velvet**L'Oreal Paris**$11.49**505 rev8mo ago](https://www.amazon.com/dp/B0FSSZZ8SW) [**Charlotte Tilbury Magic Eyeliner - Waterproof Eyeliner Pencil with Matte & Metallic Finishes - Creamy Blendable Formula with Up to 16HR Wear - Smudge & Humidity Proof - Green Lights**Charlotte Tilbury**$32.05**266 rev10mo ago](https://www.amazon.com/dp/B0FGFDJXWY) [**LAURA GELLER NEW YORK Kajal Longwear Kohl Eyeliner Pencil Olive Smooth Blendable Application Long-Wearing Non-Creasing Infused with Caffeine & Vitamin E Built-In Sharpener**LAURA GELLER NEW YORK**$18.27**6,551 rev10mo ago](https://www.amazon.com/dp/B0FN735D7N) [**e.l.f. Smoky Kohl Eyeliner Eye Pencil For Creating Long-Lasting Bold High-Pigmented Makeup Looks Vegan & Cruelty-Free Rare Emerald**e.l.f.**$3.79**3,865 rev1y ago](https://www.amazon.com/dp/B0F2X1K18C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LAURA GELLER NEW YORK Kajal Longwear Kohl Eyeliner Pencil Olive Smooth Blendable Application Long-Wearing Non-Creasing Infused with Caffeine & Vitamin E Built-In Sharpener**LAURA GELLER NEW YORK**$18.27**4.3★**▲ 221%**](https://www.amazon.com/dp/B0FN735D7N) [**Wugbc 2 PCS Green Eyeliner Pencil Set Matte Shimmer Gel Waterline Eye Liner Pen Smudge-Proof Multi-Use Colorful Eyeliner Creamy High Pigmented Long-Lasting Retractable Smooth Eye Makeup**Wugbc**$7.77**4.0★**▲ 170%**](https://www.amazon.com/dp/B0G5ZJH6NJ) [**Chifure Eyeshadow Stick Shimmer and Matte Cream Eye Shadow Brightener Sticks Eyeliner Pencil Crayon Waterproof Long Lasting Eye Highlighter Stick Makeup 0.056 Oz(#4-Bottle Green)**Chifure**$6.90**4.1★**▲ 122%**](https://www.amazon.com/dp/B0DY1FQ355) [**Wonderskin Eyeliner Pencil 1440 Longwear Green Eyeliner Pencil - Waterproof Sharpenable & Smudge Proof (Pine)**Wonderskin**$16.97**3.9★**▲ 113%**](https://www.amazon.com/dp/B0CVQSLJYP) [**wet n wild Color Icon Cream Eyeliner Eyeshadow Multi-Stick Moisturizing Nourishing Velvety Cream-to-Powder Buildable & Blendable Formula Cruelty-Free & Vegan - Green**wet n wild**$1.96**4.3★**▲ 52%**](https://www.amazon.com/dp/B09PQL45DV)
**~~View all trending →~~**
## **What buyers say about green eyeliner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**34%
*“Love the green”*
**Eyeliner Quality**8%
*“This is the best eyeliner I have used in quite awhile”*
**Smudge Resistance**7%
*“No smear”*
**Durability**7%
*“Stays on, last a long time”*
**Soft Feel**6%
*“Very smooth feel and look”*
**Quality-Overall**6%
*“Great product and great color”*
**Ease Of Application**4%
*“Easy to apply”*
**Value For Money**4%
*“reasonably priced”*
**Ease Of Use**3%
*“Easy to use”*
**Advertised Vs Actual Product**2%
*“As advertised”*
### **What buyers complain about **
**Durability**14%
*“breaks really easy”*
**Color**12%
*“Color does not match”*
**Smudge Resistance**10%
*“Eyeliner smudges”*
**Moist/Dry**6%
*“Seems dry and I've only had it a few months”*
**Value For Money**4%
*“Very overpriced”*
**Ease Of Application**4%
*“way to thick in the application”*
**Advertised Vs Actual Product**4%
*“Deceptive advertising”*
**Eyeliner Quality**4%
*“when it comes for me to sharpen the eyeliner pencil it didn't do the job,not impressed and it was too late for me to return it”*
**Quality-Overall**3%
*“Cheap”*
**Ease Of Use**3%
*“Could not use”*
### **Top return reasons **
**Color**37%
**Eyeliner Quality**28%
**Advertised Vs Actual Product**8%
**Moist/Dry**3%
**Functionality-Overall**3%
**Durability**3%
**Water Resistance**2%
**Defective Material/Parts**2%
**Product Condition**1%
**Quality-Overall**1%
## **Common questions**
- **Is green eyeliner profitable to sell on Amazon United States?**
- The niche generates $259K/yr across 32 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -14.3%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the green eyeliner niche?**
- 21 brands and 109 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in green eyeliner?**
- Top complaints mined from reviews: Durability, Color, Smudge Resistance. The return rate is 1.0%.
- **When does demand for green eyeliner peak?**
- Demand peaks in Mar–Oct; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the green eyeliner niche?**
- Listings span $1.96–$32.05; the average listing price is $9.96 (sweet spot $15–$100). The average incumbent carries 16,374 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)