---
title: "Green Chapstick — $40K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/green-chapstick"
last_updated: "2026-08-11T07:18:15.844Z"
locale: en
meta:
description: "Niche score 28/100 · $40K/yr market · 56K searches/yr · $11.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 28/100 · $40K/yr market · 56K searches/yr · $11.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Green Chapstick — $40K/yr Amazon US Niche (2026) - Flapen"
---
# **green chapstick**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 10Growth 10Conversion 67Competition 0Returns 96Price range 46Avg price 48Brand share 0Review moat 20Quality gap 30
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$11.74**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$4.60–$23.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****12,329.67**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$40K**
$40K/yr · 56K searches
**Growth**
**Bad****-29.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, green chapstick is a $40K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 28/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **green chapstick market data**
- **Units sold / yr**
- **4K–5K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$47K–$59K**
- units × avg price
- **Conversion rate**
- **6.0%**
- **Avg BSR**
- **#56**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Summer Fridays83% - Summer Ferenity10% - e.l.f.6%
## **Demand**
Weekly Amazon search volume, last 16 weeks — -29.5% search growth over the last 90 days.
1K600Spike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/green-chapstick/trend)
## **Top green chapstick search terms**
- **green lip gloss**20K/yr-42.7%0.9% conv. - **summer fridays mint**13K/yr-24.4%10.3% conv. - **mint summer fridays**6K/yr-27.3%10.7% conv. - **summer fridays green**3K/yr-3.1%4.1% conv. - **summer fridays lip balm mint**4K/yr-11.5%11.8% conv. - **green lipgloss**4K/yr-26.6%0.9% conv. - **summer fridays sweet mint**4K/yr-24.9%13.1% conv. - **summer fridays mint lip balm**3K/yr+6.3%15.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/green-chapstick/search-terms)
## **Top green chapstick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%25%$10K50%$20K75%$30K100%$40K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Summer Fridays Lip Butter Balm - Hydrating Overnight Lip Mask + Clear Gloss for Instant Shine - With Nourishing Shea Butter - Everyday Makeup + Skincare Summer Essentials - Vegan - Sweet Mint (.5 Oz)**Summer Fridays**$23.96**4.7★10,168 rev](https://www.amazon.com/dp/B0CJ3C9BKV) [2**Summer Tinted Lip Butter Balm - Conditioning Lip Mask Ultra-Hydrating Instant Moisture Shine Hydration - Sheer-Tinted Soothing Lip Care - Sweet Mint (0.5 Oz)**Summer Ferenity**$6.68**4.4★368 rev](https://www.amazon.com/dp/B0G1RVZHQK) [3**e.l.f. Squeeze Me Lip Balm Moisturizing Lip Balm For A Sheer Tint Of Color Infused With Hyaluronic Acid Vegan & Cruelty-free Honeydew**e.l.f.**$4.60**4.6★26,453 rev](https://www.amazon.com/dp/B0C7W5L312)
### **Newest**
by launch date
[**Summer Tinted Lip Butter Balm - Conditioning Lip Mask Ultra-Hydrating Instant Moisture Shine Hydration - Sheer-Tinted Soothing Lip Care - Sweet Mint (0.5 Oz)**Summer Ferenity**$6.68**368 rev1y ago](https://www.amazon.com/dp/B0G1RVZHQK) [**e.l.f. Squeeze Me Lip Balm Moisturizing Lip Balm For A Sheer Tint Of Color Infused With Hyaluronic Acid Vegan & Cruelty-free Honeydew**e.l.f.**$4.60**26,453 rev2y ago](https://www.amazon.com/dp/B0C7W5L312) [**Summer Fridays Lip Butter Balm - Hydrating Overnight Lip Mask + Clear Gloss for Instant Shine - With Nourishing Shea Butter - Everyday Makeup + Skincare Summer Essentials - Vegan - Sweet Mint (.5 Oz)**Summer Fridays**$23.96**10,168 rev2y ago](https://www.amazon.com/dp/B0CJ3C9BKV)
### **Trending**
90-day click momentum
[**Summer Tinted Lip Butter Balm - Conditioning Lip Mask Ultra-Hydrating Instant Moisture Shine Hydration - Sheer-Tinted Soothing Lip Care - Sweet Mint (0.5 Oz)**Summer Ferenity**$6.68**4.4★**▲ 33%**](https://www.amazon.com/dp/B0G1RVZHQK) [**Summer Fridays Lip Butter Balm - Hydrating Overnight Lip Mask + Clear Gloss for Instant Shine - With Nourishing Shea Butter - Everyday Makeup + Skincare Summer Essentials - Vegan - Sweet Mint (.5 Oz)**Summer Fridays**$23.96**4.7★**— 2%**](https://www.amazon.com/dp/B0CJ3C9BKV) [**e.l.f. Squeeze Me Lip Balm Moisturizing Lip Balm For A Sheer Tint Of Color Infused With Hyaluronic Acid Vegan & Cruelty-free Honeydew**e.l.f.**$4.60**4.6★**▼ 12%**](https://www.amazon.com/dp/B0C7W5L312)
## **What buyers say about green chapstick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**23%
*“Its moisturizing enough”*
**Smell**18%
*“Love the smell”*
**Quality-Overall**15%
*“Good quality”*
**Soft Feel**13%
*“It feels super refreshing”*
**Gifting Purpose**6%
*“Birthday gifts”*
**Value For Money**4%
*“Best lip balm worth the price”*
**Texture/Consistency-Overall**4%
*“The texture is very thick so it stays on for a very long time”*
**Brightness/Shine/Glow**3%
*“Perfect for winter days, all seasons actually, and glossy shine”*
**Color**2%
*“Nice shiny and natural look”*
**Size-Overall**1%
*“The mini size is perfect to carry on your pocket”*
### **What buyers complain about **
**Smell**33%
*“dull smell”*
**Size-Overall**14%
*“Not a good fit”*
**Moist/Dry**11%
*“I have bad dry lips”*
**Ethical Trade/Fair Trade**6%
*“Beware of scammers”*
**Brightness/Shine/Glow**6%
*“I feel like it doesnt give a lot of shine unless you apply a lot”*
**Adhesion/Stickiness**6%
*“Its a little sticky on my lips”*
### **Top return reasons **
**Value For Money**19%
**Advertised Vs Actual Product**14%
**Smell**11%
**Size-Overall**8%
**Moist/Dry**8%
**Color**7%
**Product Condition**7%
**Leak-Proof**5%
**Texture/Consistency-Overall**4%
**Adhesion/Stickiness**3%
## **Common questions**
- **Is green chapstick profitable to sell on Amazon United States?**
- The niche generates $40K/yr across 3 tracked products. 90-day search growth is -29.5%. Flapen's verdict: Skip it (28/100).
- **How competitive is the green chapstick niche?**
- 3 brands and 17 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in green chapstick?**
- Top complaints mined from reviews: Smell, Size-Overall, Moist/Dry. The return rate is 0.9%.
- **What does it cost to enter the green chapstick niche?**
- Listings span $4.60–$23.96; the average listing price is $11.74 (sweet spot $15–$100). The average incumbent carries 12,330 reviews — the moat a new listing must climb.
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