---
title: "Great Lash Mascara Brownish Black — $61K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/great-lash-mascara-brownish-black"
last_updated: "2026-08-11T06:23:47.266Z"
locale: en
meta:
description: "Niche score 44/100 · $61K/yr market · 41K searches/yr · $7.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $61K/yr market · 41K searches/yr · $7.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Great Lash Mascara Brownish Black — $61K/yr Amazon US Niche (2026) - Flapen"
---
# **great lash mascara brownish black**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 15Growth 23Conversion 99Competition 63Returns 98Price range 0Avg price 22Brand share 0Review moat 24Quality gap 68
**Conversion**
**Incredible****18.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****6,049.48**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-4.6%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$7.84**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$61K**
$61K/yr · 41K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$5.47–$12.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, great lash mascara brownish black is a $61K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **great lash mascara brownish black market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$63K–$78K**
- units × avg price
- **Conversion rate**
- **18.8%**
- **Avg BSR**
- **#197**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **31%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **86 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **—flat
**Sellers**
**124**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 92%
**Open market**
**0%**
- COVERGIRL66% - MAYBELLINE34% - L'Oreal Paris1%
## **Demand & seasonality**
Weekly Amazon search volume, last 54 weeks — -4.6% search growth over the last 90 days.
1K750Prime Day '25Holiday '25Spike '26 seasonJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/great-lash-mascara-brownish-black/trend)
## **Top great lash mascara brownish black search terms**
- **cover girl mascara brown/black**12K/yr-8.6%15.1% conv. - **covergirl mascara brown black**6K/yr-1.9%20.4% conv. - **maybelline mascara brownish black**5K/yr+14.5%13.4% conv. - **covergirl brown mascara**5K/yr+1.8%14.4% conv. - **great lash mascara brownish black**5K/yr-25.4%15.9% conv. - **covergirl mascara brown**4K/yr-7.3%14.5% conv. - **maybelline great lash mascara brownish black**2K/yr+17.3%19.5% conv. - **cover girl brown mascara**2K/yr-6.2%12.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/great-lash-mascara-brownish-black/search-terms)
## **Top great lash mascara brownish black products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$5K12%$7K16%$10K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**COVERGIRL Lash Blast Volume Mascara Long-Wearing Smudge-Proof Cruelty Free - Brown (Pack of 1)**COVERGIRL**$8.12**4.4★4,661 rev](https://www.amazon.com/dp/B001HS8LMS) [2**Maybelline Great Lash Washable Mascara Makeup Volumizing Lash-Doubling Formula That Conditions As It Thickens Brownish Black 1 Count**MAYBELLINE**$6.18**4.5★1,136 rev](https://www.amazon.com/dp/B00008MOQF) [3**COVERGIRL Lash Blast Volume Mascara Long-Wearing Smudge-Proof Cruelty Free - Black Brown (Pack of 1)**COVERGIRL**$6.61**4.4★3,885 rev](https://www.amazon.com/dp/B001NJ1F5G) [4**Maybelline Great Lash BIG Washable Mascara Volumizing Thickening Lengthening Mascara Brownish Black 1 Count**MAYBELLINE**$6.37**4.4★4,138 rev](https://www.amazon.com/dp/B002HHDH5Y) [5**COVERGIRL Professional All-in-One Curved Brush Mascara Black Brown 210 0.3 Ounce (packaging may vary)**COVERGIRL**$5.49**4.3★1,660 rev](https://www.amazon.com/dp/B00N15MBQM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CoverGirl Eye Enhancer Berry Brown 3D Mascara Curved Fiber Brush Plant-Based Lifting Wax For All Lash Types 24-Hour Wear Transfer-Proof Flake-Free 0.30oz**COVERGIRL**$6.88**1,297 rev2y ago](https://www.amazon.com/dp/B0CV5ZKKQJ) [**Covergirl Lash Blast Cleantopia Mascara Volumizing Smudge-Proof Vegan Formula Brown 815 1 Count**COVERGIRL**$8.87**6,327 rev3y ago](https://www.amazon.com/dp/B0BVBZ7F9P) [**Covergirl Lash Blast Cleantopia Mascara Volumizing Smudge-Proof Vegan Formula Extreme Black 800 1 Count**COVERGIRL**$8.93**6,327 rev3y ago](https://www.amazon.com/dp/B0BVBZWHBR) [**Maybelline Great Lash BIG Washable Mascara Volumizing Thickening Lengthening Mascara Brownish Black 2 Count**MAYBELLINE**$12.23**862 rev4y ago](https://www.amazon.com/dp/B0B59Q6G3R) [**CoverGirl Lash Blast Clean Volume Mascara Vegan Formula Volumizing Smudge-Proof Black Brown 1 Count**COVERGIRL**$8.34**2,599 rev5y ago](https://www.amazon.com/dp/B08ND3W4YZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CoverGirl Lash Blast Clean Volume Mascara Vegan Formula Volumizing Smudge-Proof Black 1 Count**COVERGIRL**$8.35**4.4★**▲ 162%**](https://www.amazon.com/dp/B08M98YHLC) [**Maybelline Great Lash Washable Mascara Makeup Volumizing Lash-Doubling Formula That Conditions As It Thickens Very Black 1 Count**MAYBELLINE**$6.14**4.6★**▲ 141%**](https://www.amazon.com/dp/B00008MOQE) [**Covergirl Lash Blast Cleantopia Mascara Volumizing Smudge-Proof Vegan Formula Extreme Black 800 1 Count**COVERGIRL**$8.93**4.1★**▲ 140%**](https://www.amazon.com/dp/B0BVBZWHBR) [**Maybelline Great Lash Waterproof Mascara Volumizing Lengthening and Lash-Doubling Formula for Thicker Lashes Very Black 1 Count**MAYBELLINE**$6.39**4.5★**▲ 74%**](https://www.amazon.com/dp/B00008MOQN) [**Maybelline New York Makeup Great Lash Washable Mascara Brownish Black Volumizing Mascara 0.43 fl oz**MAYBELLINE**$7.03**4.6★**▲ 65%**](https://www.amazon.com/dp/B00Z8FW1YU)
**~~View all trending →~~**
## **What buyers say about great lash mascara brownish black**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Eyelash Quality**31%
*“If you like Great Lash”*
**Color**10%
*“Good color”*
**Quality-Overall**9%
*“Good quality”*
**Value For Money**8%
*“Good price”*
**Ease Of Application**4%
*“the ease of application”*
**Durability**3%
*“Used for for years”*
**Water Resistance**3%
*“This particular product is waterproof”*
**Smudge Resistance**3%
*“smudge proof”*
**Advertised Vs Actual Product**2%
*“Does the job”*
**Ease Of Use**2%
*“Easy to use”*
### **What buyers complain about **
**Moist/Dry**14%
*“Dried Out”*
**Eyelash Quality**11%
*“Just Mascara—Doesnt Work Miracles”*
**Water Resistance**7%
*“NOT waterproof”*
**Smudge Resistance**6%
*“Definitely not smudge proof”*
**Color**5%
*“Ugly color”*
**Functionality-Overall**4%
*“not completely effective”*
**Ease Of Use**3%
*“Not easy to work with”*
**Thickness**3%
*“Didn't like brush - brush too thick to go on easily”*
**Quality-Overall**3%
*“This product is not good at all”*
**Ease Of Application**3%
*“Didnt like - not good application”*
### **Top return reasons **
**Color**28%
**Moist/Dry**17%
**Water Resistance**14%
**Advertised Vs Actual Product**12%
**Eyeliner Quality**4%
**Functionality-Overall**4%
**Eyelash Quality**2%
**Product Condition**2%
**Defective Material/Parts**2%
**Value For Money**1%
## **Common questions**
- **Is great lash mascara brownish black profitable to sell on Amazon United States?**
- The niche generates $61K/yr across 29 tracked products. 90-day search growth is -4.6%. Flapen's verdict: Skip it (44/100).
- **How competitive is the great lash mascara brownish black niche?**
- 3 brands and 124 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in great lash mascara brownish black?**
- Top complaints mined from reviews: Moist/Dry, Eyelash Quality, Water Resistance. The return rate is 0.4%.
- **When does demand for great lash mascara brownish black peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the great lash mascara brownish black niche?**
- Listings span $5.47–$12.23; the average listing price is $7.84 (sweet spot $15–$100). The average incumbent carries 6,049 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)