---
title: "Gray Eyebrow Pencil — $130K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/gray-eyebrow-pencil"
last_updated: "2026-08-11T08:22:21.240Z"
locale: en
meta:
description: "Niche score 51/100 · $130K/yr market · 156K searches/yr. A deep review moat (13,787 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $130K/yr market · 156K searches/yr. A deep review moat (13,787 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Gray Eyebrow Pencil — $130K/yr Amazon US Niche (2026) - Flapen"
---
# **gray eyebrow pencil**
**Worth a look**
Shows low returns (0.4%), but a deep review moat (13,787 avg reviews) keeps it on the watch list.
Market size 29Growth 21Conversion 82Competition 41Returns 98Price range 51Avg price 30Brand share 70Review moat 20Quality gap 68
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$3.17–$27.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$9.59**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$130K**
$130K/yr · 156K searches
**Growth**
**Bad****-7.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****13,786.6**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, gray eyebrow pencil is a $130K/yr Amazon United States market (156K searches/yr). The top 5 brands hold 63% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gray eyebrow pencil market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$120K–$144K**
- units × avg price
- **Conversion rate**
- **8.7%**
- **Avg BSR**
- **#224**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **6.0%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**77**
**Top-5 brand share**
**63%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 94%
**Open market**
**30%**
- e.l.f.20% - NYX PROFESSIONAL MAKEUP14% - COVERGIRL10% - SCIMELI10% - YFulfill9% - YES.EYE DO7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.2% search growth over the last 90 days.
5K4KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/gray-eyebrow-pencil/trend)
## **Top gray eyebrow pencil search terms**
- **gray eyebrow pencil**29K/yr+6.5%8.9% conv. - **grey eyebrow pencil**28K/yr-4.7%8.5% conv. - **gray eyebrow pencil for older women**21K/yr-6.8%8.2% conv. - **grey eyebrow pencil for older women soft**16K/yr+1.2%9.1% conv. - **light gray eyebrow pencil**6K/yr-8.0%4.5% conv. - **gray brown eyebrow pencil**5K/yr-4.8%3.8% conv. - **eyebrow pencil for gray hair**5K/yr+3.3%5.7% conv. - **light grey eyebrow pencil**5K/yr-3.6%5.1% conv. - **charcoal eyebrow pencil**5K/yr-7.9%4.8% conv. - **grey brown eyebrow pencil**6K/yr-10.6%4.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/gray-eyebrow-pencil/search-terms)
## **Top gray eyebrow pencil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$7K10%$13K15%$20K20%$26K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**e.l.f. Instant Lift Waterproof Eyebrow Pencil Dual-Ended with Precision Tip & Spoolie Smudge-Resistant Formula for Natural Long-Lasting Brows Grey**e.l.f.**$4.66**4.5★12,070 rev](https://www.amazon.com/dp/B0CPFXDLZG) [2**NYX PROFESSIONAL MAKEUP Micro Brow Pencil Precise Eyebrow Pencil - Grey**NYX PROFESSIONAL MAKEUP**$10.20**4.5★72,027 rev](https://www.amazon.com/dp/B09XGRNJ5Q) [3**Grey Eyebrow Pencil 2Pcs Professional Micro Brow Pencil with Spoolie Brush Longwearing Waterproof Eyebrow Pencil Eye Brow Pencils for Women and Older Women (Update Gray)**SCIMELI**$5.95**4.6★513 rev](https://www.amazon.com/dp/B0CSSL91Y2) [4**COVERGIRL Perfect Blend Eyeliner Pencil Charcoal Neutral .03 oz (850 mg) (Packaging may vary)**COVERGIRL**$6.02**4.5★18,482 rev](https://www.amazon.com/dp/B00C676L6W) [5**Yfulfill Gray Eyebrow Pencils for Older Women with Grey/Silver/White Hair**YFulfill**$9.60**4.3★1,969 rev](https://www.amazon.com/dp/B0936MCJF2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SUMEITANG Gray Eye Brow Pencils for Women 6Pcs Waterproof Eyebrow Pencil 1.5mm Micro-Fine Tip & Spiral Brush with Brow Razors Perfect for Creating a Natural and Delicate Eyebrow Look Makeup**SUMEITANG**$6.94**340 rev1y ago](https://www.amazon.com/dp/B0FDBGB7S7) [**Berinist Waterproof Eye Brow Pencils for Women 6Pcs Double-ended Grey Eyebrow Pencil with Razor Kit Triangular Tip Design Makes it Easier to Define and Fill in Brows for a Natural Look**Berinist**$7.05**854 rev1y ago](https://www.amazon.com/dp/B0FCYF75WN) [**Prime Prometics PrimeBrow Pencil for Mature Women Ultra-Precise Tip for Natural Hair-Like Strokes Smudge-Proof & Long-Lasting Wear Great for Thinning Sparse or Graying Brows (Silver Queen)**PRIME PROMETICS**$27.51**919 rev1y ago](https://www.amazon.com/dp/B0F3DM3PYM) [**Light Grey Eyebrow Pencil for Older Women Soft Light Gray Eyebrow Pencil for Grey Hair Ultra Fine Gray Brow Pen with hair like strokes Long-lasting Waterproof Mist YES.EYE DO**YES.EYE DO**$11.75**423 rev1y ago](https://www.amazon.com/dp/B0DZ6FD53R) [**6Pcs Grey Eyebrow Pencils for Women Wooden Hard-Core Eyebrow Eyeliner Pencil Sharpener Included Long Lasting Waterproof Sweat-proof Create a Natural Eye Brow Makeup Beginner Brow Pencil Cruelty-Free**CAKAILA**$7.44**390 rev1y ago](https://www.amazon.com/dp/B0DYN28C4R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Berinist Waterproof Eye Brow Pencils for Women 6Pcs Double-ended Grey Eyebrow Pencil with Razor Kit Triangular Tip Design Makes it Easier to Define and Fill in Brows for a Natural Look**Berinist**$7.05**4.4★**▲ 144%**](https://www.amazon.com/dp/B0FCYF75WN) [**COVERGIRL Perfect Blend Eyeliner Pencil Smoky Taupe 130 (1 Count) (Packaging May Vary) Eyeliner Pencil with Blending Tip**COVERGIRL**$5.22**4.5★**▲ 39%**](https://www.amazon.com/dp/B00C674O4I) [**Prime Prometics PrimeBrow Pencil for Mature Women Ultra-Precise Tip for Natural Hair-Like Strokes Smudge-Proof & Long-Lasting Wear Great for Thinning Sparse or Graying Brows (Silver Queen)**PRIME PROMETICS**$27.51**4.4★**▲ 37%**](https://www.amazon.com/dp/B0F3DM3PYM) [**e.l.f. Instant Lift Brow Pencil Dual-Sided Precise Fine Tip Shapes Defines Fills Brows Contours Combs Tames Blonde 0.006 Oz**e.l.f.**$3.72**4.6★**▲ 37%**](https://www.amazon.com/dp/B07PBQZ3KF) [**Maybelline Total Temptation Eyebrow Definer Pencil Medium Brown 1 Count**MAYBELLINE**$8.39**4.5★**▲ 37%**](https://www.amazon.com/dp/B074VGYK4X)
**~~View all trending →~~**
## **What buyers say about gray eyebrow pencil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**33%
*“True color”*
**Value For Money**12%
*“Excellent Value”*
**Quality-Overall**9%
*“I am typically happy with the quality of elf brand”*
**Ease Of Use**9%
*“Goes on easy”*
**Ease Of Application**5%
*“Easy to apply”*
**Suitability Colored Hair**5%
*“The color matches my hair color”*
**Durability**4%
*“Easy to put on and durable”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Soft Feel**3%
*“Not too hard or soft”*
**Smudge Resistance**1%
*“And never smudges”*
### **What buyers complain about **
**Color**33%
*“Color is off”*
**Durability**11%
*“Break”*
**Moist/Dry**7%
*“The liquid was too dry”*
**Value For Money**5%
*“Not worth the price”*
**Quality-Overall**5%
*“Cheaply made”*
**Functionality-Overall**4%
*“Doesnt go on very well at all”*
**Ease Of Use**3%
*“Hard to use”*
**Hard Feel**2%
*“it doesnt go on smoothly you have to be very soft”*
**Thickness**2%
*“Way to thick”*
**Ease Of Application**1%
*“doesnt apply well”*
### **Top return reasons **
**Color**58%
**Advertised Vs Actual Product**7%
**Functionality-Overall**6%
**Moist/Dry**5%
**Defective Material/Parts**3%
**Durability**2%
**Eyeliner Quality**2%
**Ease Of Application**2%
**Value For Money**1%
**Quality-Overall**1%
## **Common questions**
- **Is gray eyebrow pencil profitable to sell on Amazon United States?**
- The niche generates $130K/yr across 25 tracked products. 90-day search growth is -7.2%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the gray eyebrow pencil niche?**
- 18 brands and 77 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in gray eyebrow pencil?**
- Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 0.4%.
- **When does demand for gray eyebrow pencil peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the gray eyebrow pencil niche?**
- Listings span $3.17–$27.51; the average listing price is $9.59 (sweet spot $15–$100). The average incumbent carries 13,787 reviews — the moat a new listing must climb.
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