---
title: "Grapeseed Oil — $1.7M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/grapeseed-oil"
last_updated: "2026-08-11T13:23:35.709Z"
locale: en
meta:
description: "Niche score 59/100 · $1.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $1.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Grapeseed Oil — $1.7M/yr Amazon US Niche (2026) - Flapen"
---
# **grapeseed oil**
**Worth a look**
Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 90Growth 20Conversion 96Competition 49Returns 98Price range 58Avg price 60Brand share 61Review moat 22Quality gap 21
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$1.7M**
$1.7M/yr · 968K searches
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Good****$13.18**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$3.71–$30.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****9,352.35**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-9.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, grapeseed oil is a $1.7M/yr Amazon United States market (968K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **grapeseed oil market data**
- **Units sold / yr**
- **125K–150K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$1.6M–$2.0M**
- units × avg price
- **Conversion rate**
- **13.5%**
- **Avg BSR**
- **#136**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**598**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 100%
**Open market**
**25%**
- Handcraft Blends23% - Pompeian15% - La Tourangelle10% - 365 by Whole Foods Market10% - PURA D'OR9% - NOW Foods7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.5% search growth over the last 90 days.
30K20KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/grapeseed-oil/trend)
## **Top grapeseed oil search terms**
- **grapeseed oil**530K/yr-8.2%12.1% conv. - **grape seed oil**115K/yr-5.4%12.2% conv. - **grapeseed oil for skin**97K/yr-3.5%11.6% conv. - **grapeseed oil for hair**73K/yr-27.3%6.5% conv. - **organic grapeseed oil**26K/yr-5.9%9.2% conv. - **grape seed oil for skin**19K/yr+3.8%10.9% conv. - **grapeseed oil organic cold pressed**7K/yr+172.2%8.4% conv. - **grapeseed oil organic**16K/yr-14.8%8.0% conv. - **aceite de semilla de uva**13K/yr-34.4%4.5% conv. - **grapseed oil**10K/yr+4.0%5.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/grapeseed-oil/search-terms)
## **Top grapeseed oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$86K10%$173K15%$259K20%$345K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Handcraft Blends Grapeseed Oil | 100% Pure and Natural | Bath & Body Oil | Premium Grade Carrier Oil | Skin | Hair | Body | Massage | Cold-Pressed | Hexane-Free | 16 Fl Oz**Handcraft Blends**$9.92**4.6★25,397 rev](https://www.amazon.com/dp/B07D9VTBK2) [2**Pompeian 100% Grapeseed Oil - 68 fl oz (2 L) Grapeseed Oil for High Heat Cooking - Light and Subtle Flavor for Deep Frying and Baking Desserts - High Smoke Point - Value Size**Pompeian**$13.67**4.8★15,061 rev](https://www.amazon.com/dp/B00J4B0S4O) [3**La Tourangelle Expeller-Pressed Grapeseed Oil High Heat Neutral Cooking Oil Cast Iron Seasoning Also Great for Skin Hair and DIY Beauty Recipes 16.9 fl oz**La Tourangelle**$7.63**4.8★10,549 rev](https://www.amazon.com/dp/B0078DRVT0) [4**PURA DOR ORGANIC Grapeseed Oil (16 Oz) 100% Pure & Natural USDA Certified Cold Pressed Carrier Oil For DIY Beauty - Unscented Hexane Free Liquid Moisturizer - Face Skin & Hair**PURA D'OR**$15.28**4.6★1,261 rev](https://www.amazon.com/dp/B0C5Z2JWXF) [5**365 by Whole Foods Market Grapeseed Oil 16.9 FZ**365 by Whole Foods Market**$6.72**4.8★240 rev](https://www.amazon.com/dp/B0CTMYTR61)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yoken Organic Grapeseed Oil 16 oz Glass Bottle Cold Pressed Carrier Oil**Yoken**$19.90**100 rev11mo ago](https://www.amazon.com/dp/B0FMFHLN9K) [**MAYJAM Organic Grapeseed Oil for Skin & Hair 16 oz USDA Certified 100% Pure & Natural Grape Seed Oils Cold Pressed Body Massage Carrier Oil for Skin Face Essential Oils Mixing Hexane Free**MAYJAM**$13.25**1,066 rev1y ago](https://www.amazon.com/dp/B0DRJG9216) [**365 by Whole Foods Market Grapeseed Oil 16.9 FZ**365 by Whole Foods Market**$6.72**240 rev2y ago](https://www.amazon.com/dp/B0CTMYTR61) [**Naturevibe Botanicals Grapeseed Oil 32oz | 100% Pure Cold-Pressed & Lightweight Carrier Oil | Non-Greasy Natural Moisturizer for Skin Hair Face Nails & Massage | Hexane-Free Fresh & Versatile**Naturevibe Botanicals**$19.28**6,723 rev2y ago](https://www.amazon.com/dp/B0CK63D2W2) [**PURA DOR ORGANIC Grapeseed Oil (16 Oz) 100% Pure & Natural USDA Certified Cold Pressed Carrier Oil For DIY Beauty - Unscented Hexane Free Liquid Moisturizer - Face Skin & Hair**PURA D'OR**$15.28**1,261 rev3y ago](https://www.amazon.com/dp/B0C5Z2JWXF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yoken Organic Grapeseed Oil 16 oz Glass Bottle Cold Pressed Carrier Oil**Yoken**$19.90**4.8★**▲ 91%**](https://www.amazon.com/dp/B0FMFHLN9K) [**365 by Whole Foods Market Nourishing Grapeseed Oil Skin & Hair Care 4 Fl Oz**365 by Whole Foods Market**$3.71**4.6★**▲ 79%**](https://www.amazon.com/dp/B078HZK273) [**MAYJAM Organic Grapeseed Oil for Skin & Hair 16 oz USDA Certified 100% Pure & Natural Grape Seed Oils Cold Pressed Body Massage Carrier Oil for Skin Face Essential Oils Mixing Hexane Free**MAYJAM**$13.25**4.7★**▲ 67%**](https://www.amazon.com/dp/B0DRJG9216) [**NOW Solutions Grapeseed Oil Skin Care for Sensitive Skin Light Silky Moisturizer for All Skin Types 4-Ounce**Now**$3.93**4.7★**▲ 46%**](https://www.amazon.com/dp/B000J41AH4) [**365 by Whole Foods Market Grapeseed Oil 16.9 FZ**365 by Whole Foods Market**$6.72**4.8★**▲ 45%**](https://www.amazon.com/dp/B0CTMYTR61)
**~~View all trending →~~**
## **What buyers say about grapeseed oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Another big plus is the price — its very affordable for the quality you get”*
**Value For Money**11%
*“Worth the money”*
**Oily/Greasy**9%
*“absorbs quickly into the skin without leaving a greasy residue”*
**Smell**9%
*“Smell is good”*
**Moist/Dry**8%
*“Great hydrating product”*
**Suitability Oily Skin**5%
*“For beauty this nice oil”*
**Soft Feel**4%
*“It is smooth”*
**Suitability Combination Skin**3%
*“its been great for my skin”*
**Taste-Overall**2%
*“Great taste”*
**Weight Light**2%
*“the oil is super light weight”*
### **What buyers complain about **
**Oily/Greasy**18%
*“Too greasy”*
**Smell**15%
*“It is scented though there is no mention of that in the product description”*
**Leak-Proof**10%
*“leaky”*
**Allergies**4%
*“eczema extremely dry skin”*
**Motor Power**3%
*“PUMP does not work”*
**Moist/Dry**2%
*“Seems to be an average moisturizer”*
**Dispensing Mechanism**2%
*“Pump dispenser doesnt work”*
**Adhesion/Stickiness**2%
*“it was almost glued in place”*
**Material Quality**2%
*“Lots of plastic”*
**Ingredients-Overall**2%
*“This product is not food grade”*
### **Top return reasons **
**Leak-Proof**32%
**Smell**16%
**Oily/Greasy**13%
**Advertised Vs Actual Product**8%
**Size-Overall**5%
**Value For Money**3%
**Motor Power**3%
**Defective Material/Parts**2%
**Product Condition**2%
**Color**2%
## **Common questions**
- **Is grapeseed oil profitable to sell on Amazon United States?**
- The niche generates $1.7M/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.5%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the grapeseed oil niche?**
- 14 brands and 598 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in grapeseed oil?**
- Top complaints mined from reviews: Oily/Greasy, Smell, Leak-Proof. The return rate is 0.4%.
- **When does demand for grapeseed oil peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the grapeseed oil niche?**
- Listings span $3.71–$30.36; the average listing price is $13.18 (sweet spot $15–$100). The average incumbent carries 9,352 reviews — the moat a new listing must climb.
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