---
title: "Grapefruit Face Wipes — $90K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/grapefruit-face-wipes"
last_updated: "2026-08-11T06:18:27.496Z"
locale: en
meta:
description: "Niche score 34/100 · $90K/yr market · 54K searches/yr · $13.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $90K/yr market · 54K searches/yr · $13.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Grapefruit Face Wipes — $90K/yr Amazon US Niche (2026) - Flapen"
---
# **grapefruit face wipes**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 22Growth 19Conversion 95Competition 0Returns 99Price range 27Avg price 62Brand share 0Review moat 23Quality gap 25
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$13.44**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$8.50–$17.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****8,152**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$90K**
$90K/yr · 54K searches
**Growth**
**Bad****-12.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, grapefruit face wipes is a $90K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr. Verdict: Skip it — 34/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **grapefruit face wipes market data**
- **Units sold / yr**
- **8K–10K**
- avg 750–1,000/product
- **Revenue / yr**
- **$108K–$134K**
- units × avg price
- **Conversion rate**
- **12.3%**
- **Avg BSR**
- **#20**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Neutrogena89% - THAYERS6% - Burt's Bees6%
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — -12.8% search growth over the last 90 days.
2K1KSpike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Apr · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/grapefruit-face-wipes/trend)
## **Top grapefruit face wipes search terms**
- **fsa face wipes**11K/yr-24.7%6.0% conv. - **neutrogena grapefruit face wipes**5K/yr+24.5%24.5% conv. - **grapefruit face wipes**6K/yr+13.5%14.4% conv. - **fsa makeup wipes**5K/yr+10.0%7.8% conv. - **hsa face wipes**6K/yr-13.7%6.1% conv. - **fsa makeup remover**7K/yr-41.6%3.8% conv. - **pink grapefruit face wipes**3K/yr-1.6%14.4% conv. - **face wipes fsa eligible**4K/yr-39.6%5.2% conv. - **neutrogena pink grapefruit face wipes**3K/yr+20.8%20.1% conv. - **face wipes fsa**4K/yr-29.8%7.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/grapefruit-face-wipes/search-terms)
## **Top grapefruit face wipes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%25%$22K50%$45K75%$67K100%$90K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Neutrogena Makeup Remover Cleansing Towelettes Pink Grapefruit 25 Count Twin Pack**Neutrogena**$14.42**4.6★5,320 rev](https://www.amazon.com/dp/B00IY538V6) [2**Thayers Blemish Clearing Acne Pads Salicylic Acid Acne Treatment for Face Pore Reducing Exfoliating and Soothing Skincare Witch Hazel Toner Pads 60 Ct**THAYERS**$8.50**4.6★7,163 rev](https://www.amazon.com/dp/B082G1PXB5) [3**Burts Bees Pink Grapefruit Face Wipes for All Skin Types Hydrating Makeup Remover & Facial Cleansing Towelettes 30 Ct. (3-Pack)**Burt's Bees**$17.41**4.6★11,973 rev](https://www.amazon.com/dp/B017U0D1BC)
### **Newest**
by launch date
[**Thayers Blemish Clearing Acne Pads Salicylic Acid Acne Treatment for Face Pore Reducing Exfoliating and Soothing Skincare Witch Hazel Toner Pads 60 Ct**THAYERS**$8.50**7,163 rev6y ago](https://www.amazon.com/dp/B082G1PXB5) [**Burts Bees Pink Grapefruit Face Wipes for All Skin Types Hydrating Makeup Remover & Facial Cleansing Towelettes 30 Ct. (3-Pack)**Burt's Bees**$17.41**11,973 rev10y ago](https://www.amazon.com/dp/B017U0D1BC) [**Neutrogena Makeup Remover Cleansing Towelettes Pink Grapefruit 25 Count Twin Pack**Neutrogena**$14.42**5,320 rev10y ago](https://www.amazon.com/dp/B00IY538V6)
### **Trending**
90-day click momentum
[**Neutrogena Makeup Remover Cleansing Towelettes Pink Grapefruit 25 Count Twin Pack**Neutrogena**$14.42**4.6★**— 5%**](https://www.amazon.com/dp/B00IY538V6) [**Burts Bees Pink Grapefruit Face Wipes for All Skin Types Hydrating Makeup Remover & Facial Cleansing Towelettes 30 Ct. (3-Pack)**Burt's Bees**$17.41**4.6★**▼ 13%**](https://www.amazon.com/dp/B017U0D1BC) [**Thayers Blemish Clearing Acne Pads Salicylic Acid Acne Treatment for Face Pore Reducing Exfoliating and Soothing Skincare Witch Hazel Toner Pads 60 Ct**THAYERS**$8.50**4.6★**▼ 37%**](https://www.amazon.com/dp/B082G1PXB5)
## **What buyers say about grapefruit face wipes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Combination Skin**14%
*“Perfect if you got sensitive skin”*
**Smell**11%
*“Love the smell”*
**Cleansing**9%
*“it surprisingly cleans my face well”*
**Quality-Overall**9%
*“Great product for teens and adults”*
**Value For Money**8%
*“Definitely worth the buy”*
**Efficiency**7%
*“Worked great also cleanup acne quickly”*
**Moist/Dry**5%
*“Doesnt dry out my skin”*
**Ease Of Use**4%
*“Easy to Use”*
**Soft Feel**4%
*“Makes my face feel smooth”*
**Ease Of Cleaning**3%
*“it surprisingly cleans my face well”*
### **What buyers complain about **
**Allergies**12%
*“it caused extreme irritation”*
**Smell**12%
*“Smells awful”*
**Sensitivity-Overall**11%
*“Burns”*
**Skin Health**6%
*“Not for sensitive skin”*
**Moist/Dry**5%
*“They dry out quickly”*
**Functionality-Overall**4%
*“Dont work for me”*
**Value For Money**3%
*“The price is kinda high”*
**Advertised Vs Actual Product**3%
*“Deceptive ads”*
**Suitability Dry Skin**2%
*“Not to be used daily because they will dry your skin out”*
**Ingredients-Overall**2%
*“Extremely astringent”*
### **Top return reasons **
**Smell**16%
**Functionality-Overall**10%
**Moist/Dry**9%
**Advertised Vs Actual Product**8%
**Skin Health**8%
**Leak-Proof**6%
**Value For Money**5%
**Suitability Combination Skin**4%
**Size-Overall**4%
**Damage/Burn Hair**3%
## **Common questions**
- **Is grapefruit face wipes profitable to sell on Amazon United States?**
- The niche generates $90K/yr across 3 tracked products. 90-day search growth is -12.8%. Flapen's verdict: Skip it (34/100).
- **How competitive is the grapefruit face wipes niche?**
- 3 brands and 21 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in grapefruit face wipes?**
- Top complaints mined from reviews: Allergies, Smell, Sensitivity-Overall. The return rate is 0.3%.
- **When does demand for grapefruit face wipes peak?**
- Demand peaks in Apr; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the grapefruit face wipes niche?**
- Listings span $8.50–$17.41; the average listing price is $13.44 (sweet spot $15–$100). The average incumbent carries 8,152 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)