---
title: "Grandpas Pine Tar Soap — $170K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/grandpas-pine-tar-soap"
last_updated: "2026-08-11T07:19:18.213Z"
locale: en
meta:
description: "Niche score 45/100 · $170K/yr market · 81K searches/yr · $13.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $170K/yr market · 81K searches/yr · $13.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Grandpas Pine Tar Soap — $170K/yr Amazon US Niche (2026) - Flapen"
---
# **grandpas pine tar soap**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 35Growth 16Conversion 97Competition 36Returns 96Price range 64Avg price 63Brand share 0Review moat 38Quality gap 48
**Conversion**
**Incredible****15.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$5.92–$31.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.58**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,747.91**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$170K**
$170K/yr · 81K searches
**Growth**
**Bad****-18.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, grandpas pine tar soap is a $170K/yr Amazon United States market (81K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar. Verdict: Skip it — 45/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **grandpas pine tar soap market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$136K–$170K**
- units × avg price
- **Conversion rate**
- **15.4%**
- **Avg BSR**
- **#969**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **—flat
**Sellers**
**143**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 98%
**Open market**
**0%**
- The Grandpa Soap Company83% - Grandpa's17% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.5% search growth over the last 90 days.
5K4KHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/grandpas-pine-tar-soap/trend)
## **Top grandpas pine tar soap search terms**
- **grandpa soap**25K/yr-0.4%13.2% conv. - **grandpas pine tar soap**19K/yr-38.2%15.9% conv. - **grandpa soap company**12K/yr-6.5%9.3% conv. - **the grandpa soap company**7K/yr-0.6%6.7% conv. - **grandpas soap**6K/yr-5.9%12.4% conv. - **grandpa pine tar soap**6K/yr-45.1%16.9% conv. - **grandpa soap pine tar**4K/yr-7.3%17.6% conv. - **the grandpa soap**3K/yr-31.6%8.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/grandpas-pine-tar-soap/search-terms)
## **Top grandpas pine tar soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$9K10%$17K15%$26K20%$34K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Grandpa Soap Company Pine Tar Bar Soap for Men- Made With Pine Tar Oil 3 in 1 Cleanser Deodorizer and Moisturizer Dermatologist Tested Safe for Sensitive Skin 3.25 Oz 3 Pack**The Grandpa Soap Company**$13.75**4.3★9,321 rev](https://www.amazon.com/dp/B002LMN7B4) [2**Grandpas Pine Tar Soap 4.25 Ounce Bar**Grandpa's**$6.35**4.3★4,342 rev](https://www.amazon.com/dp/B00028LN1K) [3**The Grandpa Soap Company Pine Tar Bar Soap for Men- Made With Pine Tar Oil 3 in 1 Cleanser Deodorizer and Moisturizer Dermatologist Tested Safe for Sensitive Skin 4.25 Oz 8 Pack**The Grandpa Soap Company**$31.30**4.3★9,321 rev](https://www.amazon.com/dp/B001FU1Y9U) [4**The Grandpa Soap Company Pine Tar Bar Soap for Men- Made With Pine Tar Oil 3 in 1 Cleanser Deodorizer and Moisturizer Dermatologist Tested Safe for Sensitive Skin 3.25 Oz 6 Pack**The Grandpa Soap Company**$21.58**4.3★9,321 rev](https://www.amazon.com/dp/B0070Z6HNM) [5**The Grandpa Soap Co. Thylox Acne Treatment Bar Soap - With 3% Natural Sulfur - Prevents and Eliminates breakouts - For Acne Prone Skin - Safe for Sensitive Skin - 3.25 Ounces (Pack of 2)**The Grandpa Soap Company**$13.09**4.6★735 rev](https://www.amazon.com/dp/B01882HAZE)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**The Grandpa Soap Company Charcoal Bar Soap - With Activated Charcoal Hemp Seed and Mint Oil Detoxifies Draws Out Dirt and Toxins Clear Congested Pores Vegan 4.25 Oz 6 Pack**The Grandpa Soap Company**$23.38**889 rev4y ago](https://www.amazon.com/dp/B09F63QBBR) [**The Grandpa Soap Company Pine Tar Body Wash - Dermatologist Recommended to Cleanse & Moisturize Irritated Skin Deodorizing Power With Pine Tar & Tea Tree Oil 9.5 Fl Oz**The Grandpa Soap Company**$9.37**754 rev7y ago](https://www.amazon.com/dp/B07KMHDDT5) [**The Grandpa Soap Company Apple Cider Vinegar Body Wash - Purifies and Cleanses to Leave Skin Glowing With Appl Cider Vinegar and Apple Juice Helps Revitalize Skin Vegan 9.5 Fl Oz**The Grandpa Soap Company**$8.82**395 rev7y ago](https://www.amazon.com/dp/B07KMHSBN8) [**The Grandpa Soap Company Witch Hazel Shampoo Vegan & Cruelty Free | Witch Hazel Lavender Flower & Coconut Oil | All Hair Types | 8 Fl. Oz. Tube**The Grandpa Soap Company**$8.68**553 rev8y ago](https://www.amazon.com/dp/B074NCD24Y) [**The Grandpa Soap Company Buttermilk Shampoo - Nourishing Formula to Help Revitalize Dry and Damaged Hair With Honey & Avocado Oil Vegan Sulfates and Parabens Free 8 Fl Oz**The Grandpa Soap Company**$8.67**212 rev8y ago](https://www.amazon.com/dp/B074NBG4RQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The Grandpa Soap Company Witch Hazel Bar Soap - Gently Tones Skin With Witch Hazel and Lavender Provides a Relaxing Effect Vegan For Face and Body 4.25 Oz 4 Pack**The Grandpa Soap Company**$14.63**4.7★**▲ 93%**](https://www.amazon.com/dp/B001E0ZQAY) [**Grandpas Pine Tar Soap 4.25 Ounce Bar**Grandpa's**$6.35**4.3★**▲ 32%**](https://www.amazon.com/dp/B00028LN1K) [**The Grandpa Soap Company Charcoal Bar Soap - With Activated Charcoal Hemp Seed and Mint Oil Detoxifies Draws Out Dirt and Toxins Clear Congested Pores Vegan 4.25 Oz 6 Pack**The Grandpa Soap Company**$23.38**4.8★**▲ 27%**](https://www.amazon.com/dp/B09F63QBBR) [**The Grandpa Soap Company Oatmeal Bar Soap - With Organic Oats + Chamomile Extract Gently Exfoliates and Softens the Skin Vegan 4.25 Oz 3 Pack**The Grandpa Soap Company**$14.84**4.7★**▲ 23%**](https://www.amazon.com/dp/B0722ZMNVN) [**The Grandpa Soap Company Pine Tar Bar Soap for Men- Made With Pine Tar Oil 3 in 1 Cleanser Deodorizer and Moisturizer Dermatologist Tested Safe for Sensitive Skin 3.25 Oz 6 Pack**The Grandpa Soap Company**$21.58**4.3★**▲ 21%**](https://www.amazon.com/dp/B0070Z6HNM)
**~~View all trending →~~**
## **What buyers say about grandpas pine tar soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**22%
*“Has a unique smell”*
**Cleansing**13%
*“Really Clean”*
**Quality-Overall**8%
*“Good quality soap”*
**Allergies**7%
*“Keeps my body acne and bumps away”*
**Suitability Combination Skin**5%
*“I think it did help my skin”*
**Lather**4%
*“Lathers up well”*
**Efficiency**3%
*“It works good”*
**Soft Feel**3%
*“Good feel”*
**Durability**3%
*“The bars do last along time so that's huge plus”*
**Moist/Dry**3%
*“Best soap I've used, it leaves my skin less dry and smells awesome”*
### **What buyers complain about **
**Smell**57%
*“Odd smell”*
**Allergies**3%
*“immediately triggered an allergic reaction”*
**Value For Money**2%
*“Kinda expensive tho”*
**Size-Overall**2%
*“What I dont like is that the size of the bar I received is a bit smaller than how it is advertised”*
**Ingredients-Overall**2%
*“other ingredients associated with them that causes me problems”*
**Moist/Dry**1%
*“now that I am older it was starting to dry out my skin”*
**Skin Health**1%
*“I had to lather in hands as the scrub texture it has was not good for my skin”*
**Quality-Overall**1%
*“Stop hiding the bad reviews, Amazon”*
**Functionality-Overall**1%
*“It is not work for me”*
**Lather**1%
*“I had to lather in hands as the scrub texture it has was not good for my skin”*
### **Top return reasons **
**Smell**79%
**Advertised Vs Actual Product**10%
**Moist/Dry**2%
**Leak-Proof**2%
**Functionality-Overall**1%
**Product Condition**1%
**Strength**0%
**Ease Of Use**0%
**Gap/Hole**0%
**Defective Material/Parts**0%
## **Common questions**
- **Is grandpas pine tar soap profitable to sell on Amazon United States?**
- The niche generates $170K/yr across 22 tracked products. 90-day search growth is -18.5%. Flapen's verdict: Skip it (45/100).
- **How competitive is the grandpas pine tar soap niche?**
- 2 brands and 143 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in grandpas pine tar soap?**
- Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 0.7%.
- **When does demand for grandpas pine tar soap peak?**
- Demand peaks in Mar; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the grandpas pine tar soap niche?**
- Listings span $5.92–$31.30; the average listing price is $13.58 (sweet spot $15–$100). The average incumbent carries 2,748 reviews — the moat a new listing must climb.
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