---
title: "Goth Makeup Brushes — $20K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/goth-makeup-brushes"
last_updated: "2026-08-11T07:18:03.089Z"
locale: en
meta:
description: "Niche score 34/100 · $20K/yr market · 62K searches/yr · $15.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $20K/yr market · 62K searches/yr · $15.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Goth Makeup Brushes — $20K/yr Amazon US Niche (2026) - Flapen"
---
# **goth makeup brushes**
**Skip it**
A small market ($20K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 15Conversion 27Competition 25Returns 97Price range 69Avg price 76Brand share 39Review moat 21Quality gap 23
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$15.49**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.79–$32.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****10,994.76**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-20.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$20K**
$20K/yr · 62K searches
According to Flapen's Amazon United States niche tracking, goth makeup brushes is a $20K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 34/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **goth makeup brushes market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$46K–$62K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#436**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **—flat
**Sellers**
**15**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**15%**
- BEAKEY39% - COSHINE14% - docolor11% - XMOSNZ11% - HGHDBT6% - Townley Girl3% - Open — no brand owns it (6 brands, 15%)
## **Demand**
Weekly Amazon search volume, last 28 weeks — -20.2% search growth over the last 90 days.
1K750Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/goth-makeup-brushes/trend)
## **Top goth makeup brushes search terms**
- **goth makeup brushes**20K/yr-15.9%0.6% conv. - **gothic makeup brushes**19K/yr-23.7%0.6% conv. - **beakey makeup brush set**11K/yr-23.7%11.4% conv. - **halloween makeup brushes**9K/yr+5.2%0.2% conv. - **beakey makeup brushes**3K/yr-31.8%10.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/goth-makeup-brushes/search-terms)
## **Top goth makeup brushes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$4K30%$6K40%$8K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BEAKEY Makeup Brushes Set Professional Foundation Eyeshadow Concealer Blush Powder Bronzer Applicator 2 Blender Sponge with Beauty Paper Case**BEAKEY**$7.99**4.5★83,220 rev](https://www.amazon.com/dp/B01F36JBDM) [2**COSHINE Unique Diamond and Pearl Design Makeup Brush Set 10pcs Cute and Full Complete Powder Concealer Blush Eye Shadow Cosmetic Brushes Kit (BLACK)**COSHINE**$9.95**4.7★124 rev](https://www.amazon.com/dp/B0DR82HBK3) [3**XMOSNZ Makeup Brushes 15pcs Make up Brushes Crystal Handle Highlighter Makeup Foundation Makeup Make Up Brush Sets Eyebrow Brush Professional with 4 Makeup Sponge**XMOSNZ**$13.80**4.6★1,209 rev](https://www.amazon.com/dp/B08RF12K26) [4**HGHDBT 36Pcs Black Makeup Brushes Set Professional Makeup Kit Multi-functional Makeup Tool Set with Facial Makeup Accessories Foundation Makeup Brush Kit Eye and Face Make up Brushes & Tools**HGHDBT**$20.66**4.6★203 rev](https://www.amazon.com/dp/B0F59WYJ12) [5**Docolor Eye Makeup Brushes 10Pcs Skull Printed Eyeshadow Makeup Brush Set Blending Concealer Eyebrow Eye Liners Premium Synthetic Eyeshadow Crease Brow Brush**docolor**$9.87**4.7★2,993 rev](https://www.amazon.com/dp/B07R9ZT3YP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Koccido Makeup Brushes 26 Pcs Makeup Kit Foundation Brush Eyeshadow Brush Make up Brushes Set**Koccido**$7.94**248 rev11mo ago](https://www.amazon.com/dp/B0FKM5G2BK) [**Disney Tim Burtons The Nightmare Before Christmas 8-Piece Makeup Brushes Set for eyeshadow highlighter blush Soft Hairs Makeup Kit for Girls 8+ by Townley Girl**Townley Girl**$6.79**371 rev11mo ago](https://www.amazon.com/dp/B0FKGQF6MS) [**docolor Makeup Brush Set 5PCS Halloween Goth Makeup Brushes Powder Contour Eyeliner Brow Eyeshadow Brush Set with 9 Colors Halloween Eyeshadow Palette 1PC Makeup Sponge Puff&3PCS Halloween Scar Tattoo**docolor**$22.32**2,993 rev1y ago](https://www.amazon.com/dp/B0FG82C2P6) [**MUIIGOOD 5 PCS Wand Makeup Brushes Set Harry Make Up Brush Gift Kit Potter Makeup Brushes Wand Cosmetic Brushes Set for Foundation Blending Blush Concealer Eyebrow Face Powder Christmas Gift for Women**MUIIGOOD**$9.08**38 rev1y ago](https://www.amazon.com/dp/B0FF98Q6SX) [**HGHDBT 36Pcs Black Makeup Brushes Set Professional Makeup Kit Multi-functional Makeup Tool Set with Facial Makeup Accessories Foundation Makeup Brush Kit Eye and Face Make up Brushes & Tools**HGHDBT**$20.66**203 rev1y ago](https://www.amazon.com/dp/B0F59WYJ12)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Disney Tim Burtons The Nightmare Before Christmas 8-Piece Makeup Brushes Set for eyeshadow highlighter blush Soft Hairs Makeup Kit for Girls 8+ by Townley Girl**Townley Girl**$6.79**4.8★**▲ 137%**](https://www.amazon.com/dp/B0FKGQF6MS) [**Koccido Makeup Brushes 26 Pcs Makeup Kit Foundation Brush Eyeshadow Brush Make up Brushes Set**Koccido**$7.94**4.5★**▲ 95%**](https://www.amazon.com/dp/B0FKM5G2BK) [**Docolor Makeup Brushes 15Pcs Obsidian Makeup Brush Set Premium Synthetic Powder Kabuki Foundation Contour Blush Concealer Eye Shadow Blending Eyeliner Crease Eyebrow Make Up Brush Kit**docolor**$21.14**4.7★**▲ 80%**](https://www.amazon.com/dp/B0CF926GQR) [**MAANGE Makeup Brushes 30 Pcs Makeup Tool Set with Gift Box Multi-functional Makeup Kit Powder Brush Make Up Brushes Set for Women (Black 30 Piece Set)**MAANGE**$14.94**4.5★**▲ 77%**](https://www.amazon.com/dp/B0D129RBHT) [**Profusion Cosmetics Mystic Blend Makeup Brush Set 5 Pc Face & Eye Sculpting Brushes for Cosplay & Everyday Glam Vegan & Cruelty-Free Travel-Friendly Design**Profusion Cosmetics**$19.18**4.7★**▲ 71%**](https://www.amazon.com/dp/B0FDFZVYRJ)
**~~View all trending →~~**
## **What buyers say about goth makeup brushes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Beautiful quality”*
**Value For Money**21%
*“Great value”*
**Brush Quality**16%
*“Good quality brushes for the price”*
**Soft Feel**15%
*“So soft”*
**Advertised Vs Actual Product**4%
*“Item description accurate”*
**Durability**2%
*“Brushes feel high quality and durable”*
**Size-Overall**2%
*“They fit comfortably in my small hands”*
**Ease Of Application**2%
*“It looks good when applied”*
**Color**1%
*“The color is super pretty”*
**Ease Of Use**1%
*“easy to use”*
### **What buyers complain about **
**Quality-Overall**14%
*“Not as good of quality as I was hoping for”*
**Smell**11%
*“Chemical smell”*
**Size-Overall**10%
*“Was bigger than I expected”*
**Brush Quality**5%
*“brushes soft and don't seem to be to different in terms of consistency from one another so it's hard to differentiate which brush to use for what, especially because they do not have labels and look similar in their form”*
**Material Quality**4%
*“Understand they're just plastic”*
**Durability**4%
*“First brush used literally fell apart while gently cleaning”*
**Hard Feel**4%
*“A little rough”*
**Strength**3%
*“These are too flimsy for me”*
**Allergies**3%
*“It made me nauseous”*
**Texture/Consistency-Overall**2%
*“Disappointed🥲 Cheaply made some are almost the same very sparse not fluffy”*
### **Top return reasons **
**Size-Overall**28%
**Quality-Overall**21%
**Brush Quality**10%
**Advertised Vs Actual Product**8%
**Smell**5%
**Functionality-Overall**4%
**Product Condition**3%
**Value For Money**3%
**Defective Material/Parts**2%
**Hair Related**2%
## **Common questions**
- **Is goth makeup brushes profitable to sell on Amazon United States?**
- The niche generates $20K/yr across 17 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -20.2%. Flapen's verdict: Skip it (34/100).
- **How competitive is the goth makeup brushes niche?**
- 12 brands and 15 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in goth makeup brushes?**
- Top complaints mined from reviews: Quality-Overall, Smell, Size-Overall. The return rate is 0.6%.
- **What does it cost to enter the goth makeup brushes niche?**
- Listings span $6.79–$32.91; the average listing price is $15.49 (sweet spot $15–$100). The average incumbent carries 10,995 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)