---
title: "Goop Oil — $81K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/goop-oil"
last_updated: "2026-08-11T11:43:27.925Z"
locale: en
meta:
description: "Niche score 49/100 · $81K/yr market · 7K searches/yr · $44.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $81K/yr market · 7K searches/yr · $44.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Goop Oil — $81K/yr Amazon US Niche (2026) - Flapen"
---
# **goop oil**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 20Growth 43Conversion 100Competition 2Returns 97Price range 94Avg price 95Brand share 0Review moat 58Quality gap 75
**Conversion**
**Incredible****27.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$44.40**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$15.02–$100.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,163.33**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+14.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$81K**
$81K/yr · 7K searches
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, goop oil is a $81K/yr Amazon United States market (7K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 49/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **goop oil market data**
- **Units sold / yr**
- **1K–1K**
- avg 100–250/product
- **Revenue / yr**
- **$44K–$56K**
- units × avg price
- **Conversion rate**
- **27.8%**
- **Avg BSR**
- **#397**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **100 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- goop72% - Supergoop!17% - good.clean.goop7% - OSEA3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — +14.2% search growth over the last 90 days.
250150Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/goop-oil/trend)
## **Top goop oil search terms**
- **goop body oil**3K/yr+25.0%15.2% conv. - **goop oil**2K/yr+25.8%14.1% conv. - **goop face oil**2K/yr-13.8%27.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/goop-oil/search-terms)
## **Top goop oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$12K30%$24K45%$36K60%$48K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**goop Beauty Nutrient Face Oil | Anti Aging Moisturizer for Smooth Skin Texture & Wrinkles | Bakuchiol Cacay & Organic Amla | 1 fl oz**goop**$100.55**4.5★122 rev](https://www.amazon.com/dp/B0BQL8RQTX) [2**goop Beauty Body Oil | Moisturizer for Dry Skin | Kakadu Plum & Sea Buckthorn Oils | Instant Hydration to Firm & Smooth | 4 fl oz**goop**$43.47**3.9★202 rev](https://www.amazon.com/dp/B0BGW6RHTS) [3**Supergoop! Glow Oil - 5 fl oz - SPF 50 PA++++ Vitamin E Body Oil + Broad Spectrum Sunscreen Protection - With Marigold Meadowfoam & Grape Seed Extracts**Supergoop!**$38.24**4.2★564 rev](https://www.amazon.com/dp/B0CKGG9235) [4**good.clean.goop beauty The Naked Elixir Body Oil | Body Oil to Hydrate Skin Barrier | Vitamin E Oil Turmeric Root Extract & Saffron Extract | Body Moisturizer | Cruelty-Free & Vegan | 3.4 Fl oz**good.clean.goop**$15.02**4.5★88 rev](https://www.amazon.com/dp/B0CJ27PRS1) [5**Supergoop! Glow Oil - 1 fl oz - SPF 50 PA++++ Vitamin E Body Oil + Broad Spectrum Sunscreen Protection - With Marigold Meadowfoam & Grape Seed Extracts**Supergoop!**$17.33**4.2★564 rev](https://www.amazon.com/dp/B0CKGCLXLQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**good.clean.goop beauty The Naked Elixir Body Oil | Body Oil to Hydrate Skin Barrier | Vitamin E Oil Turmeric Root Extract & Saffron Extract | Body Moisturizer | Cruelty-Free & Vegan | 3.4 Fl oz**good.clean.goop**$15.02**88 rev2y ago](https://www.amazon.com/dp/B0CJ27PRS1) [**Supergoop! Glow Oil - 5 fl oz - SPF 50 PA++++ Vitamin E Body Oil + Broad Spectrum Sunscreen Protection - With Marigold Meadowfoam & Grape Seed Extracts**Supergoop!**$38.24**564 rev2y ago](https://www.amazon.com/dp/B0CKGG9235) [**Supergoop! Glow Oil - 1 fl oz - SPF 50 PA++++ Vitamin E Body Oil + Broad Spectrum Sunscreen Protection - With Marigold Meadowfoam & Grape Seed Extracts**Supergoop!**$17.33**564 rev2y ago](https://www.amazon.com/dp/B0CKGCLXLQ) [**goop Beauty Body Oil | Moisturizer for Dry Skin | Kakadu Plum & Sea Buckthorn Oils | Instant Hydration to Firm & Smooth | 4 fl oz**goop**$43.47**202 rev3y ago](https://www.amazon.com/dp/B0BGW6RHTS) [**goop Beauty Nutrient Face Oil | Anti Aging Moisturizer for Smooth Skin Texture & Wrinkles | Bakuchiol Cacay & Organic Amla | 1 fl oz**goop**$100.55**122 rev5y ago](https://www.amazon.com/dp/B0BQL8RQTX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Supergoop! Glow Oil - 5 fl oz - SPF 50 PA++++ Vitamin E Body Oil + Broad Spectrum Sunscreen Protection - With Marigold Meadowfoam & Grape Seed Extracts**Supergoop!**$38.24**4.2★**▲ 86%**](https://www.amazon.com/dp/B0CKGG9235) [**Supergoop! Glow Oil - 1 fl oz - SPF 50 PA++++ Vitamin E Body Oil + Broad Spectrum Sunscreen Protection - With Marigold Meadowfoam & Grape Seed Extracts**Supergoop!**$17.33**4.2★**▲ 43%**](https://www.amazon.com/dp/B0CKGCLXLQ) [**goop Beauty Body Oil | Moisturizer for Dry Skin | Kakadu Plum & Sea Buckthorn Oils | Instant Hydration to Firm & Smooth | 4 fl oz**goop**$43.47**3.9★**— 7%**](https://www.amazon.com/dp/B0BGW6RHTS) [**OSEA Undaria Algae Body Oil 5 oz Visibly Firming Deeply Moisturizing Instantly Improve Elasticity Clean Lightweight Non-Greasy Hydration Vegan & Cruelty-Free Seaweed Skincare**OSEA**$51.76**4.5★**— 0%**](https://www.amazon.com/dp/B004L17FKC) [**goop Beauty Nutrient Face Oil | Anti Aging Moisturizer for Smooth Skin Texture & Wrinkles | Bakuchiol Cacay & Organic Amla | 1 fl oz**goop**$100.55**4.5★**— 10%**](https://www.amazon.com/dp/B0BQL8RQTX)
**~~View all trending →~~**
## **What buyers say about goop oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**28%
*“Lovely citrus scent”*
**Moist/Dry**9%
*“Great Moisturizer”*
**Absorbency**7%
*“It absorbs so well”*
**Soft Feel**6%
*“So smooth”*
**Suitability Combination Skin**6%
*“great for all skin types”*
**Suitability Dry Skin**4%
*“This stuff is amazing for my dry crepey skin”*
**Suitability Oily Skin**4%
*“The oil nourishes my skin”*
**Oily/Greasy**3%
*“Non greasy and it feels soooo good on your body”*
**Quality-Overall**3%
*“Good quality”*
**Advertised Vs Actual Product**2%
*“Does the job”*
### **What buyers complain about **
**Value For Money**16%
*“Expensive”*
**Smell**14%
*“Smell was a little off”*
**Oily/Greasy**4%
*“Oily”*
**Moist/Dry**4%
*“Just didnt make a difference for moisturizing”*
**Skin Health**3%
*“It actually sort of plumps the skin which made the appearance even worse”*
**Functionality-Overall**3%
*“Didn't work for me”*
**Suitability Dry Skin**3%
*“My skin ended up dryer than it started”*
**Color**2%
*“It is dark green/brown not the golden color it should be”*
**Size-Overall**2%
*“the cap was so loose I couldnt even close it”*
**Symptom Reduction**2%
*“I dont see any great improvement”*
### **Top return reasons **
**Leak-Proof**25%
**Smell**20%
**Motor Power**10%
**Oily/Greasy**10%
**Value For Money**5%
**Advertised Vs Actual Product**5%
**Size-Overall**4%
**Color**4%
**Product Condition**2%
**Moist/Dry**2%
## **Common questions**
- **Is goop oil profitable to sell on Amazon United States?**
- The niche generates $81K/yr across 6 tracked products. 90-day search growth is +14.2%. Flapen's verdict: Skip it (49/100).
- **How competitive is the goop oil niche?**
- 4 brands and 33 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in goop oil?**
- Top complaints mined from reviews: Value For Money, Smell, Oily/Greasy. The return rate is 0.6%.
- **When does demand for goop oil peak?**
- Demand peaks in Nov; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the goop oil niche?**
- Listings span $15.02–$100.55; the average listing price is $44.40 (sweet spot $15–$100). The average incumbent carries 1,163 reviews — the moat a new listing must climb.
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