---
title: "Goop Moisturizer for Face — $68K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/goop-moisturizer-for-face"
last_updated: "2026-08-11T12:37:37.497Z"
locale: en
meta:
description: "Niche score 44/100 · $68K/yr market · 6K searches/yr · $53.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $68K/yr market · 6K searches/yr · $53.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Goop Moisturizer for Face — $68K/yr Amazon US Niche (2026) - Flapen"
---
# **goop moisturizer for face**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 17Growth 33Conversion 100Competition 6Returns 97Price range 91Avg price 92Brand share 0Review moat 24Quality gap 60
**Conversion**
**Incredible****22.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$53.89**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.66–$104.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+6.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****6,376.63**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$68K**
$68K/yr · 6K searches
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, goop moisturizer for face is a $68K/yr Amazon United States market (6K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **goop moisturizer for face market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$40K–$54K**
- units × avg price
- **Conversion rate**
- **22.9%**
- **Avg BSR**
- **#1,068**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **3.5%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **114 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**93**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- goop74% - good.clean.goop18% - Supergoop!5% - La Roche-Posay3% - Open — no brand owns it (0%)
## **Top goop moisturizer for face products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$14K30%$20K40%$27K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**goop Beauty 72-Hour Hydrating Water Cream | Matte Moisturizer for All Skin Types | Niacinamide & Fermented Astragalus Root | Hydrating Face Lotion to Plump Firm & Reduce the Look of Pores | 1.7 fl oz**goop**$61.23**4.2★124 rev](https://www.amazon.com/dp/B0CXKNRM22) [2**goop Beauty Youth-Boost NAD+ Peptide Rich Cream | Face Moisturizer for Aging Skin | Peptides Ceramides & NMN | Fine Lines & Wrinkles Treatment | 1.7 fl oz**goop**$104.27**4.1★45 rev](https://www.amazon.com/dp/B0G5B7D5XB) [3**good.clean.goop beauty The Nutrient-Rich Daily Moisturizer | Hydrating Face Moisturizer for Smooth Skin | Niacinamide Raspberry Seed Oil & Beetroot Extract | Vegan & Cruelty Free | 1.7 Fl oz**good.clean.goop**$19.78**4.2★198 rev](https://www.amazon.com/dp/B0CJ1HJL88) [4**Supergoop! Triple Prep Weightless Multitasking Moisturizer SPF 40 Face Sunscreen - 1.7 fl oz - Hydrates & Protects Skin - Helps Filter Blue Light - Non-Comedogenic - For Normal to Oily Skin Types**Supergoop!**$44.89**4.6★107 rev](https://www.amazon.com/dp/B0D1VXL8J6) [5**goop Beauty Nutrient Face Oil | Anti Aging Moisturizer for Smooth Skin Texture & Wrinkles | Bakuchiol Cacay & Organic Amla | 1 fl oz**goop**$100.55**4.5★122 rev](https://www.amazon.com/dp/B0BQL8RQTX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**goop Beauty Youth-Boost NAD+ Peptide Rich Cream | Face Moisturizer for Aging Skin | Peptides Ceramides & NMN | Fine Lines & Wrinkles Treatment | 1.7 fl oz**goop**$104.27**45 rev7mo ago](https://www.amazon.com/dp/B0G5B7D5XB) [**Supergoop! Triple Prep Weightless Multitasking Moisturizer SPF 40 Face Sunscreen - 1.7 fl oz - Hydrates & Protects Skin - Helps Filter Blue Light - Non-Comedogenic - For Normal to Oily Skin Types**Supergoop!**$44.89**107 rev2y ago](https://www.amazon.com/dp/B0D1VXL8J6) [**goop Beauty 72-Hour Hydrating Water Cream | Matte Moisturizer for All Skin Types | Niacinamide & Fermented Astragalus Root | Hydrating Face Lotion to Plump Firm & Reduce the Look of Pores | 1.7 fl oz**goop**$61.23**124 rev2y ago](https://www.amazon.com/dp/B0CXKNRM22) [**good.clean.goop beauty The Nutrient-Rich Daily Moisturizer | Hydrating Face Moisturizer for Smooth Skin | Niacinamide Raspberry Seed Oil & Beetroot Extract | Vegan & Cruelty Free | 1.7 Fl oz**good.clean.goop**$19.78**198 rev2y ago](https://www.amazon.com/dp/B0CJ1HJL88) [**good.clean.goop beauty The Body Smoother Replenishing Cream | Hydrating Moisturizer for Dry Skin | Ceramides Cupuacu Butter & Avocado Oil | Fine Lines and Wrinkles Treatment | Cruelty-Free | 4 oz**good.clean.goop**$14.66**76 rev2y ago](https://www.amazon.com/dp/B0CJ25B17R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**goop Beauty Youth-Boost NAD+ Peptide Rich Cream | Face Moisturizer for Aging Skin | Peptides Ceramides & NMN | Fine Lines & Wrinkles Treatment | 1.7 fl oz**goop**$104.27**4.1★**▲ 122%**](https://www.amazon.com/dp/B0G5B7D5XB) [**Supergoop! Triple Prep Weightless Multitasking Moisturizer SPF 40 Face Sunscreen - 1.7 fl oz - Hydrates & Protects Skin - Helps Filter Blue Light - Non-Comedogenic - For Normal to Oily Skin Types**Supergoop!**$44.89**4.6★**▲ 17%**](https://www.amazon.com/dp/B0D1VXL8J6) [**goop Beauty Nutrient Face Oil | Anti Aging Moisturizer for Smooth Skin Texture & Wrinkles | Bakuchiol Cacay & Organic Amla | 1 fl oz**goop**$100.55**4.5★**▲ 11%**](https://www.amazon.com/dp/B0BQL8RQTX) [**goop Beauty 72-Hour Hydrating Water Cream | Matte Moisturizer for All Skin Types | Niacinamide & Fermented Astragalus Root | Hydrating Face Lotion to Plump Firm & Reduce the Look of Pores | 1.7 fl oz**goop**$61.23**4.2★**▼ 10%**](https://www.amazon.com/dp/B0CXKNRM22) [**goop Beauty Body Butter | Lotion for Dry Skin | Nourishing Butters & Botanical Extracts | Hydrating & Firming Cream | 6.1 fl oz**goop**$62.56**4.4★**▼ 27%**](https://www.amazon.com/dp/B09NBBDPHB)
**~~View all trending →~~**
## **What buyers say about goop moisturizer for face**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**33%
*“Super hydrating”*
**Quality-Overall**9%
*“Excellent product”*
**Suitability Combination Skin**9%
*“Great for combination skin”*
**Soft Feel**7%
*“Goes on smooth”*
**Suitability Dry Skin**6%
*“Perfect moisturizer for dry and sensitive skin”*
**Value For Money**4%
*“Good price”*
**Weight Light**3%
*“This is a really nice lightweight moisterizer”*
**Smell**3%
*“It's fragrance-free”*
**Absorbency**3%
*“Absorbs very well”*
**Allergies**2%
*“No irritation either”*
### **What buyers complain about **
**Allergies**12%
*“Gave me a rash”*
**Moist/Dry**10%
*“It does not moisturize”*
**Suitability Dry Skin**7%
*“Ive struggled with super dry”*
**Value For Money**6%
*“A little expensive”*
**Skin Health**5%
*“BURNS MY FACE”*
**Product Condition**4%
*“Received a used product”*
**Smell**4%
*“It has a strong scent”*
**Functionality-Overall**3%
*“It didn't work”*
**Absorbency**2%
*“never absorbs even if you use a small amount”*
**Weight Heavy**1%
*“Feels a bit heavy”*
### **Top return reasons **
**Moist/Dry**20%
**Product Condition**17%
**Advertised Vs Actual Product**11%
**Value For Money**8%
**Suitability Dry Skin**6%
**Smell**5%
**Functionality-Overall**5%
**Skin Health**3%
**Absorbency**3%
**Size-Overall**3%
## **Common questions**
- **Is goop moisturizer for face profitable to sell on Amazon United States?**
- The niche generates $68K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.5%. Flapen's verdict: Skip it (44/100).
- **How competitive is the goop moisturizer for face niche?**
- 4 brands and 93 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in goop moisturizer for face?**
- Top complaints mined from reviews: Allergies, Moist/Dry, Suitability Dry Skin. The return rate is 0.7%.
- **What does it cost to enter the goop moisturizer for face niche?**
- Listings span $14.66–$104.27; the average listing price is $53.89 (sweet spot $15–$100). The average incumbent carries 6,377 reviews — the moat a new listing must climb.
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