---
title: "Good Molecules Cleansing Balm — $1.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/good-molecules-cleansing-balm"
last_updated: "2026-08-11T12:37:50.160Z"
locale: en
meta:
description: "Niche score 47/100 · $1.0M/yr market · 462K searches/yr · $11.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $1.0M/yr market · 462K searches/yr · $11.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Good Molecules Cleansing Balm — $1.0M/yr Amazon US Niche (2026) - Flapen"
---
# **good molecules cleansing balm**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 78Growth 38Conversion 99Competition 5Returns 98Price range 13Avg price 47Brand share 0Review moat 23Quality gap 52
**Conversion**
**Incredible****18.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.0M**
$1.0M/yr · 462K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$11.66**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+10.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****8,032**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****$7.79–$16.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****94%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, good molecules cleansing balm is a $1.0M/yr Amazon United States market (462K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug–Sep–Oct–Nov. Verdict: Skip it — 47/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **good molecules cleansing balm market data**
- **Units sold / yr**
- **80K–100K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **$933K–$1.2M**
- units × avg price
- **Conversion rate**
- **18.8%**
- **Avg BSR**
- **#61**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **130 days**
## **Competition & brand share**
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**35**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**94%**
Top 20: 100%
**Open market**
**0%**
- e.l.f.63% - CeraVe30% - BYOMA5% - Garnier3%
## **Demand & seasonality**
Weekly Amazon search volume, last 89 weeks — +10.4% search growth over the last 90 days.
18K13KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jun, Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 5.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/good-molecules-cleansing-balm/trend)
## **Top good molecules cleansing balm search terms**
- **elf makeup remover**92K/yr-13.2%19.9% conv. - **cerave makeup remover**61K/yr+5.3%16.1% conv. - **elf cleansing balm**64K/yr+3.1%16.2% conv. - **elf makeup remover balm**17K/yr+126.0%21.8% conv. - **cerave cleansing balm**32K/yr+2.2%16.5% conv. - **elf makeup melting cleansing balm**33K/yr-13.2%22.1% conv. - **cerave eye makeup remover**25K/yr-4.9%2.3% conv. - **good molecules cleansing balm**16K/yr+45.9%1.6% conv. - **byoma melting balm cleanser**9K/yr+193.1%5.8% conv. - **elf melting balm makeup remover**17K/yr+9.6%18.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/good-molecules-cleansing-balm/search-terms)
## **Top good molecules cleansing balm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$152K30%$305K45%$457K60%$609K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**e.l.f. SKIN Holy Hydration! Makeup Melting Cleansing Balm Face Cleanser & Makeup Remover Infused with Hyaluronic Acid to Hydrate Skin**e.l.f.**$11.49**4.7★17,481 rev](https://www.amazon.com/dp/B08TQTT8LK) [2**CeraVe Cleansing Balm Makeup Remover Waterproof Makeup Remover With Ceramides & Plant-Based Jojoba Oil To Nourish & Hydrate Non-Comedogenic & Fragrance Free 1.3 Oz**CeraVe**$11.10**4.4★8,376 rev](https://www.amazon.com/dp/B0B1PP1XCM) [3**e.l.f. SKIN Holy Hydration! Makeup Melting Cleansing Balm JUMBO Face Cleanser & Makeup Remover Infused with Hyaluronic Acid to Hydrate Skin 3.5 Oz**e.l.f.**$16.04**4.7★17,481 rev](https://www.amazon.com/dp/B0CX35NT6Y) [4**e.l.f. SKIN Holy Hydration Off Makeup Remover Liquid Makeup Remover For Eye Lip & Face Makeup Gentle Formula Vegan & Cruelty-free**e.l.f.**$7.79**4.5★3,485 rev](https://www.amazon.com/dp/B0C7SH4S4Z) [5**BYOMA Melting Balm Facial Cleanser - Buttery Soft Cleansing Balm for Skin Barrier Repair - Tri-Ceramide Face Wash for Sensitive Skin & All Skin Types - Deeply Hydrated Skin No Oily Residue - 2.12 oz**BYOMA**$13.54**3.8★1,008 rev](https://www.amazon.com/dp/B0C7CB452S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Garnier Erase It All Makeup Cleansing Balm with Hyaluronic Acid Replumping Facial Cleanser and Makeup Remover 4.2 Oz**Garnier**$11.09**1,850 rev2y ago](https://www.amazon.com/dp/B0D79MC42C) [**e.l.f. SKIN Holy Hydration! Makeup Melting Cleansing Balm JUMBO Face Cleanser & Makeup Remover Infused with Hyaluronic Acid to Hydrate Skin 3.5 Oz**e.l.f.**$16.04**17,481 rev2y ago](https://www.amazon.com/dp/B0CX35NT6Y) [**e.l.f. SKIN Holy Hydration Off Makeup Remover Liquid Makeup Remover For Eye Lip & Face Makeup Gentle Formula Vegan & Cruelty-free**e.l.f.**$7.79**3,485 rev3y ago](https://www.amazon.com/dp/B0C7SH4S4Z) [**BYOMA Melting Balm Facial Cleanser - Buttery Soft Cleansing Balm for Skin Barrier Repair - Tri-Ceramide Face Wash for Sensitive Skin & All Skin Types - Deeply Hydrated Skin No Oily Residue - 2.12 oz**BYOMA**$13.54**1,008 rev3y ago](https://www.amazon.com/dp/B0C7CB452S) [**CeraVe Cleansing Balm Makeup Remover Waterproof Makeup Remover With Ceramides & Plant-Based Jojoba Oil To Nourish & Hydrate Non-Comedogenic & Fragrance Free 1.3 Oz**CeraVe**$11.10**8,376 rev4y ago](https://www.amazon.com/dp/B0B1PP1XCM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**e.l.f. SKIN Holy Hydration! Makeup Melting Cleansing Balm JUMBO Face Cleanser & Makeup Remover Infused with Hyaluronic Acid to Hydrate Skin 3.5 Oz**e.l.f.**$16.04**4.7★**▲ 43%**](https://www.amazon.com/dp/B0CX35NT6Y) [**BYOMA Melting Balm Facial Cleanser - Buttery Soft Cleansing Balm for Skin Barrier Repair - Tri-Ceramide Face Wash for Sensitive Skin & All Skin Types - Deeply Hydrated Skin No Oily Residue - 2.12 oz**BYOMA**$13.54**3.8★**▲ 22%**](https://www.amazon.com/dp/B0C7CB452S) [**Garnier Erase It All Makeup Cleansing Balm with Hyaluronic Acid Replumping Facial Cleanser and Makeup Remover 4.2 Oz**Garnier**$11.09**4.4★**— 3%**](https://www.amazon.com/dp/B0D79MC42C) [**e.l.f. SKIN Holy Hydration! Makeup Melting Cleansing Balm Face Cleanser & Makeup Remover Infused with Hyaluronic Acid to Hydrate Skin**e.l.f.**$11.49**4.7★**— 0%**](https://www.amazon.com/dp/B08TQTT8LK) [**CeraVe Cleansing Balm Makeup Remover Waterproof Makeup Remover With Ceramides & Plant-Based Jojoba Oil To Nourish & Hydrate Non-Comedogenic & Fragrance Free 1.3 Oz**CeraVe**$11.10**4.4★**— 4%**](https://www.amazon.com/dp/B0B1PP1XCM)
**~~View all trending →~~**
## **What buyers say about good molecules cleansing balm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cleansing**10%
*“Love this cleanser”*
**Ease Of Cleaning**10%
*“Cleans face nicely”*
**Soft Feel**9%
*“Goes on smooth”*
**Quality-Overall**9%
*“As good as other high dollar brands Ive used”*
**Value For Money**8%
*“Excellent value”*
**Moist/Dry**5%
*“So moisturizing and gentle”*
**Suitability Combination Skin**5%
*“Great skin product”*
**Smell**4%
*“fragrance free”*
**Suitability Dry Skin**3%
*“doesnt leave my skin feeling dry”*
**Ease Of Use**3%
*“Easy to use”*
### **What buyers complain about **
**Smell**21%
*“Strong chemical odor”*
**Allergies**6%
*“irritates sensitive skin”*
**Ease Of Cleaning**6%
*“Its not a great cleanser”*
**Size-Overall**4%
*“Its a tiny jar”*
**Oily/Greasy**4%
*“Very oily”*
**Functionality-Overall**3%
*“Completely ineffective”*
**Skin Health**3%
*“Broke my skin out”*
**Value For Money**3%
*“waste of money”*
**Ease Of Use**2%
*“I can't get the stuff off”*
**Eyelash Quality**2%
*“some of my lashes would fall out”*
### **Top return reasons **
**Smell**22%
**Size-Overall**12%
**Functionality-Overall**9%
**Advertised Vs Actual Product**9%
**Product Condition**8%
**Value For Money**5%
**Oily/Greasy**4%
**Moist/Dry**4%
**Texture/Consistency-Overall**4%
**Defective Material/Parts**3%
## **Common questions**
- **Is good molecules cleansing balm profitable to sell on Amazon United States?**
- The niche generates $1.0M/yr across 7 tracked products. 90-day search growth is +10.4%. Flapen's verdict: Skip it (47/100).
- **How competitive is the good molecules cleansing balm niche?**
- 4 brands and 35 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in good molecules cleansing balm?**
- Top complaints mined from reviews: Smell, Allergies, Ease Of Cleaning. The return rate is 0.4%.
- **When does demand for good molecules cleansing balm peak?**
- Demand peaks in Jun–Jul–Aug–Sep–Oct–Nov; the busiest month runs 5.2× the quietest.
- **What does it cost to enter the good molecules cleansing balm niche?**
- Listings span $7.79–$16.04; the average listing price is $11.66 (sweet spot $15–$100). The average incumbent carries 8,032 reviews — the moat a new listing must climb.
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