---
title: "Gold Eyeliner — $47K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/gold-eyeliner"
last_updated: "2026-08-06T01:44:54.465Z"
locale: en
meta:
description: "Niche score 47/100 · $47K/yr market · 99K searches/yr · $7.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $47K/yr market · 99K searches/yr · $7.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Gold Eyeliner — $47K/yr Amazon US Niche (2026) - Flapen"
---
# **gold eyeliner**
**Skip it**
A small market ($47K/yr) — this niche doesn't clear our bar today.
Market size 12Growth 25Conversion 67Competition 53Returns 90Price range 42Avg price 22Brand share 64Review moat 21Quality gap 72
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****6.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$1.95–$24.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+0.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$7.79**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****11,602.89**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$47K**
$47K/yr · 99K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, gold eyeliner is a $47K/yr Amazon United States market (99K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Oct. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gold eyeliner market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$47K–$62K**
- units × avg price
- **Conversion rate**
- **6.1%**
- **Avg BSR**
- **#273**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **56%**
- **Out of stock**
- **3.4%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▲rising
**Sellers**
**107**
**Top-5 brand share**
**67%**
Top 20: 98%
**Top-5 click share**
**53%**
Top 20: 93%
**Open market**
**28%**
- NYX PROFESSIONAL MAKEUP18% - MAYBELLINE18% - docolor17% - L.A. COLORS8% - Mysense7% - DekRion5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.3% search growth over the last 90 days.
5K4KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/gold-eyeliner/trend)
## **Top gold eyeliner search terms**
- **gold eyeliner**60K/yr+3.4%6.8% conv. - **gold liquid eyeliner**15K/yr-13.4%5.5% conv. - **gold glitter eyeliner**7K/yr+21.0%5.1% conv. - **gold eyeliner pencil**5K/yr-6.3%6.7% conv. - **gold eyeliner liquid**5K/yr+3.2%6.1% conv. - **gold eye liner**3K/yr-13.6%8.3% conv. - **gold liner**3K/yr-6.2%1.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/gold-eyeliner/search-terms)
## **Top gold eyeliner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$5K15%$7K20%$9K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**docolor Gold Liquid Eyeliner Waterproof Long-Lasting Shimmer Gold Eye Liner Pen with Precision Brush Tip Smudge-Proof & Fade-Resistant Eye Makeup Tool**docolor**$6.46**4.2★8,031 rev](https://www.amazon.com/dp/B09NBMJ845) [2**NYX PROFESSIONAL MAKEUP Mechanical Eyeliner Pencil Gold**NYX PROFESSIONAL MAKEUP**$6.52**4.4★25,719 rev](https://www.amazon.com/dp/B005G9E9KC) [3**MAYBELLINE New York Tattoo Studio Long-Lasting Sharpenable Eyeliner Makeup Pencil Glide on Smooth Gel Pigment 36 Hour Wear Waterproof Bronze Glitz 0.04 oz**MAYBELLINE**$4.85**4.4★36,243 rev](https://www.amazon.com/dp/B09Y113X4J) [4**MAYBELLINE Color Tattoo Longwear Multi-Use Eye Shadow Stix All-In-One Eye Makeup for Up to 24HR Wear I am Rare (Gold Shimmer) 1 Count**MAYBELLINE**$5.52**4.4★3,622 rev](https://www.amazon.com/dp/B0CKGJBQTD) [5**Mysense Chameleon Liquid Glitter Eyeliner Metallic Satin Eyeliner Liquid Liner Multi-Reflective Sparkle Finish Smudge-proof Long-lasting Glitter Eye Shadow Makeup #01 Gold**Mysense**$7.93**4.0★165 rev](https://www.amazon.com/dp/B0BWRKNF77)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**evpct 1Pcs Gold Glitter Sparkling Liquid Eyeliner Metallic Shimmer Light Silver Eyeliner Liquid Eye Liner Eyeshadow Pencil Face Body Glitter Makeup Longwear Waterproof Fake Eyelashes Mascara**evpct**$8.00**836 rev3mo ago](https://www.amazon.com/dp/B0GVWCDXDR) [**STAY ALL DAY Inkwear Liquid Eye Liner**stila**$20.21**46 rev8mo ago](https://www.amazon.com/dp/B0FB9QQ39F) [**REVLON ColorStay Pencil Waterproof Eyeliner Smudge-Proof Eye Makeup with Built-In Sharpener Long-Lasting Shimmer Finish 212 Bronze 0.01 oz**REVLON**$7.60**51,636 rev1y ago](https://www.amazon.com/dp/B0F6TQF8DN) [**Mefyhtune Gold Cream Eyeliner Pencil Waterproof Retractable Gold Gel Eyeliner Smudge-proof Hypoallergenic (03#)**Mefyhtune**$8.73**304 rev1y ago](https://www.amazon.com/dp/B0DJM3KQS2) [**Gold Shimmer Eyeliner Pencil Gel Sharpenable Multi-Use Longwear Colored Eye Liner Pen Waterproof Smudge Resistant Smooth Cream Eye Brightener Pencil Makeup Pen with Sharpener Delineador De Ojos-04**Lestpola**$6.74**628 rev2y ago](https://www.amazon.com/dp/B0D7S2KPFQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**evpct 1Pcs Gold Glitter Sparkling Liquid Eyeliner Metallic Shimmer Light Silver Eyeliner Liquid Eye Liner Eyeshadow Pencil Face Body Glitter Makeup Longwear Waterproof Fake Eyelashes Mascara**evpct**$8.00**4.2★**▲ 380%**](https://www.amazon.com/dp/B0GVWCDXDR) [**Mefyhtune Gold Cream Eyeliner Pencil Waterproof Retractable Gold Gel Eyeliner Smudge-proof Hypoallergenic (03#)**Mefyhtune**$8.73**4.1★**▲ 156%**](https://www.amazon.com/dp/B0DJM3KQS2) [**Kiko Milano New Super Colour Waterproof Eyeliner 02 | High Coverage Water-resistant Colourful Liquid Eyeliner**Kiko Milano**$13.73**4.4★**▲ 93%**](https://www.amazon.com/dp/B08L7B4GGS) [**Gold Shimmer Eyeliner Pencil Gel Sharpenable Multi-Use Longwear Colored Eye Liner Pen Waterproof Smudge Resistant Smooth Cream Eye Brightener Pencil Makeup Pen with Sharpener Delineador De Ojos-04**Lestpola**$6.74**4.2★**▲ 65%**](https://www.amazon.com/dp/B0D7S2KPFQ) [**L.A. COLORS Chrome Liquid Eyeliner Liquid Gold CLE804**L.A. COLORS**$4.59**4.0★**▲ 55%**](https://www.amazon.com/dp/B07SC59GSC)
**~~View all trending →~~**
## **What buyers say about gold eyeliner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**39%
*“Color is pretty”*
**Quality-Overall**10%
*“Lápiz 🖍️ de calidad muy bueno 👌🏼 Excelente producto 👌🏼”*
**Brightness/Shine/Glow**8%
*“Adds just the right amount of sparkle”*
**Soft Feel**5%
*“Smooth”*
**Eyeliner Quality**4%
*“Super cute, Super easy eyeliner”*
**Ease Of Use**4%
*“Easy to use”*
**Durability**4%
*“lasts most of the day”*
**Value For Money**4%
*“Great deal”*
**Ease Of Application**3%
*“doesn't hurt to apply”*
**Advertised Vs Actual Product**2%
*“it looks like advertised”*
### **What buyers complain about **
**Color**12%
*“the color is not vibrant”*
**Moist/Dry**11%
*“it felt like it never dried down”*
**Advertised Vs Actual Product**6%
*“Looks nothing like the image”*
**Durability**6%
*“Do not last”*
**Allergies**5%
*“It also started to irritate my skin as the day progressed”*
**Functionality-Overall**4%
*“Doesn't show up, doesn't last”*
**Ease Of Use**4%
*“Very hard to get product out of tube”*
**Water Resistance**4%
*“I didn't find it to be waterproof”*
**Quality-Overall**4%
*“Equity is trash”*
**Size-Overall**4%
*“just very small containers”*
### **Top return reasons **
**Eyeliner Quality**30%
**Color**29%
**Advertised Vs Actual Product**8%
**Functionality-Overall**4%
**Moist/Dry**3%
**Brightness/Shine/Glow**3%
**Quality-Overall**3%
**Product Condition**2%
**Defective Material/Parts**2%
**Weight Light**2%
## **Common questions**
- **Is gold eyeliner profitable to sell on Amazon United States?**
- The niche generates $47K/yr across 27 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Skip it (47/100).
- **How competitive is the gold eyeliner niche?**
- 22 brands and 107 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in gold eyeliner?**
- Top complaints mined from reviews: Color, Moist/Dry, Advertised Vs Actual Product. The return rate is 1.3%.
- **When does demand for gold eyeliner peak?**
- Demand peaks in Oct; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the gold eyeliner niche?**
- Listings span $1.95–$24.41; the average listing price is $7.79 (sweet spot $15–$100). The average incumbent carries 11,603 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)