---
title: "God of Fire Cologne — $2.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/god-of-fire-cologne"
last_updated: "2026-08-11T10:13:59.908Z"
locale: en
meta:
description: "Niche score 53/100 · $2.1M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $2.1M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "God of Fire Cologne — $2.1M/yr Amazon US Niche (2026) - Flapen"
---
# **god of fire cologne**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 95Growth 42Conversion 43Competition 3Returns 100Price range 30Avg price 71Brand share 0Review moat 67Quality gap 96
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Market size**
**Incredible****$2.1M**
$2.1M/yr · 538K searches
**Avg price**
**Good****$112.82**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****805**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+14.0%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$23.37–$279.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, god of fire cologne is a $2.1M/yr Amazon United States market (538K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 53/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **god of fire cologne market data**
- **Units sold / yr**
- **15K–20K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$1.7M–$2.3M**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#1,834**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**114**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- Lattafa53% - Gulf Orchid18% - ARMAF13% - STEPHANE HUMBERT LUCAS12% - Fragrance World4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 67 weeks — +14.0% search growth over the last 90 days.
8K6KSpike '25Black Friday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: May, Jun, Jul · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/god-of-fire-cologne/trend)
## **Top god of fire cologne search terms**
- **opulent dubai lattafa**111K/yr-6.1%4.8% conv. - **god of fire cologne**31K/yr+103.7%0.6% conv. - **mango ice cologne**91K/yr+2.5%2.2% conv. - **lattafa opulent dubai**60K/yr-6.2%6.0% conv. - **opulent dubai**43K/yr-6.9%4.7% conv. - **god of fire**37K/yr+34.6%0.6% conv. - **mango cologne**14K/yr+67.8%1.8% conv. - **odyssey mango**14K/yr+14.4%2.2% conv. - **mango ice gulf orchid**29K/yr+10.7%1.5% conv. - **mango ice perfume**21K/yr+2.8%1.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/god-of-fire-cologne/search-terms)
## **Top god of fire cologne products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$312K30%$625K45%$937K60%$1.2M1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lattafa Opulent Dubai - Citrus Fruity Floral Woody - Eau de Parfum Long-Lasting Fragrance for Unisex 3.4 Ounce / 100 ml**Lattafa**$23.37**4.5★2,758 rev](https://www.amazon.com/dp/B0F443WD8W) [2**Mango Ice - Eau de Parfum**Gulf Orchid**$44.86**4.4★99 rev](https://www.amazon.com/dp/B0DZNRJ82T) [3**Armaf Odyssey Go Mango Tropical Collection Fruity Woody Amber Vanilla Eau de Parfum Spray Long-Lasting Fragrance for Unisex 3.4 Ounce / 100 ml**ARMAF**$33.30**4.6★329 rev](https://www.amazon.com/dp/B0FQ676W58) [4**STEPHANE HUMBERT LUCAS God Of Fire Eau De Parfum 50 Ml**STEPHANE HUMBERT LUCAS**$252.15**4.4★50 rev](https://www.amazon.com/dp/B0CT9MGRQ6) [5**French Avenue Vulcan Feu EDP 100ml**Fragrance World**$43.71**4.6★1,592 rev](https://www.amazon.com/dp/B0F1DG61ND)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mango Ice - Eau de Parfum**Gulf Orchid**$44.86**99 rev7mo ago](https://www.amazon.com/dp/B0DZNRJ82T) [**Armaf Odyssey Go Mango Tropical Collection Fruity Woody Amber Vanilla Eau de Parfum Spray Long-Lasting Fragrance for Unisex 3.4 Ounce / 100 ml**ARMAF**$33.30**329 rev10mo ago](https://www.amazon.com/dp/B0FQ676W58) [**Lattafa Opulent Dubai - Citrus Fruity Floral Woody - Eau de Parfum Long-Lasting Fragrance for Unisex 3.4 Ounce / 100 ml**Lattafa**$23.37**2,758 rev1y ago](https://www.amazon.com/dp/B0F443WD8W) [**Stephane Humbert Lucas 777 God of Fire Eau De Parfum Spray 1.7 Ounce (Unisex)**STEPHANE HUMBERT LUCAS**$279.55**2 rev1y ago](https://www.amazon.com/dp/B0DTJF9HSJ) [**French Avenue Vulcan Feu EDP 100ml**Fragrance World**$43.71**1,592 rev1y ago](https://www.amazon.com/dp/B0F1DG61ND)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Stephane Humbert Lucas 777 God of Fire Eau De Parfum Spray 1.7 Ounce (Unisex)**STEPHANE HUMBERT LUCAS**$279.55**1.0★**▲ 148%**](https://www.amazon.com/dp/B0DTJF9HSJ) [**Mango Ice - Eau de Parfum**Gulf Orchid**$44.86**4.4★**▲ 69%**](https://www.amazon.com/dp/B0DZNRJ82T) [**Armaf Odyssey Go Mango Tropical Collection Fruity Woody Amber Vanilla Eau de Parfum Spray Long-Lasting Fragrance for Unisex 3.4 Ounce / 100 ml**ARMAF**$33.30**4.6★**▲ 27%**](https://www.amazon.com/dp/B0FQ676W58) [**French Avenue Vulcan Feu EDP 100ml**Fragrance World**$43.71**4.6★**▲ 16%**](https://www.amazon.com/dp/B0F1DG61ND) [**STEPHANE HUMBERT LUCAS God Of Fire Eau De Parfum 50 Ml**STEPHANE HUMBERT LUCAS**$252.15**4.4★**— 4%**](https://www.amazon.com/dp/B0CT9MGRQ6)
**~~View all trending →~~**
## **What buyers say about god of fire cologne**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**71%
*“Long Lasting Fragrance”*
**Value For Money**6%
*“Great deal”*
**Durability**4%
*“The performance and longevity is great”*
**Quality-Overall**3%
*“Atomizer is high quality”*
**Suitability Hot Weather**2%
*“Good for summer”*
**Design-Overall**2%
*“The design of the bottle is beautiful”*
**Gifting Purpose**1%
*“A perfect Valentines gift”*
**Advertised Vs Actual Product**1%
*“Just as described”*
**Soft Feel**1%
*“it has an incredibly creamy and lactonic appeal”*
**Moist/Dry**1%
*“The dry down is extremely pleasant”*
### **What buyers complain about **
**Smell**55%
*“It smelled synthetic when I sprayed the fragrance”*
**Durability**7%
*“doesnt last”*
**Value For Money**4%
*“the amount for the price is quite crazy”*
**Moist/Dry**2%
*“I dont like the dry down on this 1”*
**Leak-Proof**2%
*“This arrived leaking through the box”*
**Strength**2%
*“It is too strong”*
**Alcohol Content**2%
*“the alcohol in it was loud”*
**Weight Heavy**1%
*“VERY strong VERY heavy”*
**Advertised Vs Actual Product**1%
*“It doesn't match the description at all”*
**Allergies**1%
*“kind of made me nauseous”*
## **Common questions**
- **Is god of fire cologne profitable to sell on Amazon United States?**
- The niche generates $2.1M/yr across 6 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +14.0%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the god of fire cologne niche?**
- 5 brands and 114 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in god of fire cologne?**
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.0%.
- **When does demand for god of fire cologne peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the god of fire cologne niche?**
- Listings span $23.37–$279.55; the average listing price is $112.82 (sweet spot $15–$100). The average incumbent carries 805 reviews — the moat a new listing must climb.
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