---
title: "Glycerin — $4.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/glycerin"
last_updated: "2026-08-11T12:37:53.750Z"
locale: en
meta:
description: "Niche score 55/100 · $4.2M/yr market · 2.4M searches/yr · $15.79 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $4.2M/yr market · 2.4M searches/yr · $15.79 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Glycerin — $4.2M/yr Amazon US Niche (2026) - Flapen"
---
# **glycerin**
**Worth a look**
Shows a $4.2M/yr market, but strong incumbent ratings (4.7★) keeps it on the watch list.
Market size 97Growth 34Conversion 92Competition 24Returns 97Price range 56Avg price 77Brand share 32Review moat 22Quality gap 19
**Market size**
**Incredible****$4.2M**
$4.2M/yr · 2.4M searches
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$15.79**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$3.69–$29.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+7.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****10,021.38**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, glycerin is a $4.2M/yr Amazon United States market (2.4M searches/yr). The top 5 brands hold 86% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **glycerin market data**
- **Units sold / yr**
- **250K–300K**
- avg 15,000–20,000/product
- **Revenue / yr**
- **$3.9M–$4.7M**
- units × avg price
- **Conversion rate**
- **11.3%**
- **Avg BSR**
- **#194**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**531**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**9%**
- NOW Foods55% - US+11% - SimpleNature8% - Raw Plus Rare7% - A+Health6% - MAYJAM5% - Open — no brand owns it (3 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.5% search growth over the last 90 days.
60K40KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/glycerin/trend)
## **Top glycerin search terms**
- **glycerin**891K/yr+7.7%8.4% conv. - **vegetable glycerine**502K/yr+19.4%11.6% conv. - **glycerine liquid**160K/yr-12.7%9.4% conv. - **vegetable glycerin**135K/yr+21.7%10.6% conv. - **glycerine**85K/yr+15.8%7.1% conv. - **vegetable glycerine food grade**81K/yr+21.2%8.4% conv. - **glicerina**72K/yr-7.2%1.6% conv. - **pure glycerin**38K/yr+129.1%5.2% conv. - **glycerine for skin**45K/yr-5.8%7.8% conv. - **glycerin for skin**95K/yr-35.6%6.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/glycerin/search-terms)
## **Top glycerin products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$423K20%$847K30%$1.3M40%$1.7M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NOW Foods Solutions Vegetable Glycerin 100% Pure Versatile Skin Care Softening and Moisturizing 16-Ounce**NOW Foods**$8.25**4.7★47,926 rev](https://www.amazon.com/dp/B0019LWU2K) [2**NOW Solutions Vegetable Glycerin 100% Pure Versatile Skin Care Softening and Moisturizing 4-Ounce**NOW Foods**$3.69**4.7★47,926 rev](https://www.amazon.com/dp/B0015C0RIC) [3**A+Health Pure Glycerin 16 Fl Ounces Softens and Moisturizes Dry Skin**A+Health**$11.02**4.8★212 rev](https://www.amazon.com/dp/B0F4Y4DMQ2) [4**US+ 100% Pure Vegetable Glycerin - Pharmaceutical & Food Grade (USP) - Premium Quality All-Natural Moisturizer & Cleanser - For skin hair soaps & more (1 Gallon)**US+**$27.84**4.8★1,350 rev](https://www.amazon.com/dp/B0BR99MF15) [5**US+ Vegetable Glycerin 32 fl oz 100% Pure USP Pharmaceutical & Food Grade All-Natural Moisturizer & Cleanser for Skin Hair Soap Making DIY Beauty & More**US+**$14.32**4.8★1,514 rev](https://www.amazon.com/dp/B097LTHS4S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**A+Health Pure Glycerin 16 Fl Ounces Softens and Moisturizes Dry Skin**A+Health**$11.02**212 rev1y ago](https://www.amazon.com/dp/B0F4Y4DMQ2) [**PURA DOR 24 Oz ORGANIC Vegetable Glycerin - Derived From Coconut - Clear & Odorless - 100% Pure Premium Grade Non-GMO Kosher Vegan Cold Pressed For Hair & Body - DIY Skin Care Base**PURA D'OR**$14.23**226 rev1y ago](https://www.amazon.com/dp/B0F4LQY2ZW) [**MAYJAM 100% Natural & Pure Vegetable Glycerine 16 fl. oz. Vegetable Glycerin Liquid Body Oil for Skin Face Hair Care Massage Oil for Moisturizing and Hair Benefits Carrier Oil for Essential Oils**MAYJAM**$9.56**1,066 rev1y ago](https://www.amazon.com/dp/B0DRJFNWP4) [**365 by Whole Foods Market Moisturizing Vegetable Glycerin 16 Fl Oz**365 by Whole Foods Market**$11.60**330 rev3y ago](https://www.amazon.com/dp/B074Y96152) [**US+ 100% Pure Vegetable Glycerin - Pharmaceutical & Food Grade (USP) - Premium Quality All-Natural Moisturizer & Cleanser - For skin hair soaps & more (1 Gallon)**US+**$27.84**1,350 rev3y ago](https://www.amazon.com/dp/B0BR99MF15)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**365 by Whole Foods Market Moisturizing Vegetable Glycerin 16 Fl Oz**365 by Whole Foods Market**$11.60**4.6★**▲ 79%**](https://www.amazon.com/dp/B074Y96152) [**Naturevibe Botanicals Glycerine Liquid Oil 32 Ounces | 100% Pure and Natural | Great for Skin Care and Hair Care**Naturevibe Botanicals**$19.97**4.3★**▲ 62%**](https://www.amazon.com/dp/B08CL1VTXC) [**A+Health Pure Glycerin 16 Fl Ounces Softens and Moisturizes Dry Skin**A+Health**$11.02**4.8★**▲ 60%**](https://www.amazon.com/dp/B0F4Y4DMQ2) [**PURA DOR 24 Oz ORGANIC Vegetable Glycerin - Derived From Coconut - Clear & Odorless - 100% Pure Premium Grade Non-GMO Kosher Vegan Cold Pressed For Hair & Body - DIY Skin Care Base**PURA D'OR**$14.23**4.6★**▲ 56%**](https://www.amazon.com/dp/B0F4LQY2ZW) [**MAYJAM 100% Natural & Pure Vegetable Glycerine 16 fl. oz. Vegetable Glycerin Liquid Body Oil for Skin Face Hair Care Massage Oil for Moisturizing and Hair Benefits Carrier Oil for Essential Oils**MAYJAM**$9.56**4.7★**▲ 22%**](https://www.amazon.com/dp/B0DRJFNWP4)
**~~View all trending →~~**
## **What buyers say about glycerin**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**32%
*“The quality really shows in how clean”*
**Moist/Dry**11%
*“Soft, smooth, and really hydrated”*
**Value For Money**10%
*“Great value”*
**Advertised Vs Actual Product**9%
*“Accurately described”*
**Soft Feel**5%
*“keep my skin really soft”*
**Efficiency**3%
*“Works well for my needs”*
**Ease Of Use**3%
*“Easy to use”*
**Smell**3%
*“fragrance free”*
**Ingredients-Overall**2%
*“Perfect for anyone into cooking or herbalism”*
**Suitability Dry Skin**2%
*“This glycerin is great for my dry-sensitive skin”*
### **What buyers complain about **
**Leak-Proof**18%
*“it arrived leaking”*
**Adhesion/Stickiness**4%
*“Leaves skin and hair feeling sticky”*
**Smell**4%
*“and no discernible scent”*
**Thickness**3%
*“Somewhat thick”*
**Oily/Greasy**3%
*“I was a greasy mess”*
**Allergies**3%
*“After the first use, I experienced itching and redness”*
**Ease Of Use**3%
*“is difficult to use”*
**Size-Overall**3%
*“The bottle was alot bigger than I expected”*
**Value For Money**3%
*“Seems very expensive for product”*
**Moist/Dry**2%
*“a super hydrating cleansing which are kinda expensive”*
### **Top return reasons **
**Leak-Proof**36%
**Size-Overall**10%
**Functionality-Overall**9%
**Advertised Vs Actual Product**8%
**Smell**4%
**Value For Money**4%
**Texture/Consistency-Overall**4%
**Adhesion/Stickiness**4%
**Motor Power**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is glycerin profitable to sell on Amazon United States?**
- The niche generates $4.2M/yr across 13 tracked products. 90-day search growth is +7.5%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the glycerin niche?**
- 9 brands and 531 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in glycerin?**
- Top complaints mined from reviews: Leak-Proof, Adhesion/Stickiness, Smell. The return rate is 0.5%.
- **When does demand for glycerin peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the glycerin niche?**
- Listings span $3.69–$29.31; the average listing price is $15.79 (sweet spot $15–$100). The average incumbent carries 10,021 reviews — the moat a new listing must climb.
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