---
title: "Glycerin Soap — $743K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/glycerin-soap"
last_updated: "2026-08-11T11:24:52.898Z"
locale: en
meta:
description: "Niche score 56/100 · $743K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $743K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Glycerin Soap — $743K/yr Amazon US Niche (2026) - Flapen"
---
# **glycerin soap**
**Worth a look**
Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 70Growth 20Conversion 76Competition 67Returns 98Price range 80Avg price 79Brand share 21Review moat 23Quality gap 32
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$2.93–$69.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$16.42**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$743K**
$743K/yr · 615K searches
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,782.76**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-9.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, glycerin soap is a $743K/yr Amazon United States market (615K searches/yr). The top 5 brands hold 91% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **glycerin soap market data**
- **Units sold / yr**
- **40K–50K**
- avg 750–1,000/product
- **Revenue / yr**
- **$657K–$821K**
- units × avg price
- **Conversion rate**
- **7.4%**
- **Avg BSR**
- **#980**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **67%**
- **Out of stock**
- **1.3%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**641**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 80%
**Open market**
**6%**
- Pears62% - Clearly Natural13% - 365 by Whole Foods Market6% - Neutrogena5% - Duru5% - Primal Elements2% - Open — no brand owns it (5 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.6% search growth over the last 90 days.
18K13KPrime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/glycerin-soap/trend)
## **Top glycerin soap search terms**
- **glycerin soap**198K/yr-20.8%4.6% conv. - **pears soap**153K/yr+4.7%10.9% conv. - **pear soap**46K/yr+17.0%7.7% conv. - **glycerin soap bars**33K/yr+7.7%4.9% conv. - **glycerine soap bar**25K/yr-16.7%5.0% conv. - **glycerin bar soap**21K/yr-7.8%3.0% conv. - **365 glycerin soap**15K/yr-48.2%1.5% conv. - **pure glycerin soap**12K/yr+0.4%2.2% conv. - **glycerine soap**16K/yr-4.6%4.9% conv. - **jabon de glicerina 100 natural organic**16K/yr-19.5%2.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/glycerin-soap/search-terms)
## **Top glycerin soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$22K6%$45K9%$67K12%$89K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pears Soap Pure & Gentle with Natural Oils 3-Pack Transparent Amber Glycerin Soap for Pampered Glowing Skin 3.53 Oz Ea**Pears**$10.00**4.6★22,467 rev](https://www.amazon.com/dp/B0727QY5QM) [2**Pears Soap Pure & Gentle with Natural Oils 12-Pack Transparent Amber Glycerin Soap for Pampered Glowing Skin 4.4 Oz Ea**Pears**$22.93**4.6★22,467 rev](https://www.amazon.com/dp/B0013IP7HY) [3**Pears Pure and Gentle with Glycerin and Naturals Oils - Amber for Unisex - 4.4 oz Bar Soap**Pears**$3.18**4.5★129 rev](https://www.amazon.com/dp/B0G3SG31GP) [4**Pears Glycerin Soap Variety 12-Pack Transparent Amber Blue & Green Bars for Soft Glowing Skin 3.53 Oz Ea**Pears**$22.84**4.6★1,923 rev](https://www.amazon.com/dp/B07GQ59PNF) [5**Clearly Natural Essentials Glycerin Bar Soap Unscented 4 Ounce Pack of 3 (Packaging May Vary)**Clearly Natural**$10.51**4.3★5,157 rev](https://www.amazon.com/dp/B009FJH9H4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pears Pure and Gentle with Glycerin and Natural Oils - Transparent Soap Bar for Radiant Skin - Bar Soap for Women and Men - Amber - 6 pc**Pears**$15.36**11 rev6mo ago](https://www.amazon.com/dp/B0G8L2Z5GR) [**Pears Pure and Gentle with Glycerin and Naturals Oils - Transparent Soap Bar for Radiant Skin - Bar Soap for Women and Men - Amber - 2 pc**Pears**$11.03**10 rev6mo ago](https://www.amazon.com/dp/B0G8L1GR42) [**Pears Variety 6 Pack - Pure and Gentle Bar Soap with Glycerin - Includes Lemon Flower Mint Extracts and Amber - Soap Bar for Women and Men - 6 pc**Pears**$13.26**9 rev6mo ago](https://www.amazon.com/dp/B0G8LW4CL8) [**Pears Pure and Gentle with Glycerin and Naturals Oils - Amber for Unisex - 4.4 oz Bar Soap**Pears**$3.18**129 rev7mo ago](https://www.amazon.com/dp/B0G3SG31GP) [**Pears Soap Pure & Gentle Glycerin Soap Variety 3-Pack Blue with Mint Green with Lemon Flower Extract and Amber with Natural Oils 4.4 Oz Each**Pears**$9.96**1,923 rev2y ago](https://www.amazon.com/dp/B0D92VZFXN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pears Pure and Gentle with Glycerin and Naturals Oils - Transparent Soap Bar for Radiant Skin - Bar Soap for Women and Men - Amber - 2 pc**Pears**$11.03**4.6★**▲ 257%**](https://www.amazon.com/dp/B0G8L1GR42) [**Pears Pure and Gentle with Glycerin and Natural Oils - Transparent Soap Bar for Radiant Skin - Bar Soap for Women and Men - Amber - 6 pc**Pears**$15.36**4.6★**▲ 227%**](https://www.amazon.com/dp/B0G8L2Z5GR) [**Pears Pure and Gentle with Glycerin and Naturals Oils - Amber for Unisex - 4.4 oz Bar Soap**Pears**$3.18**4.5★**▲ 169%**](https://www.amazon.com/dp/B0G3SG31GP) [**Pears Variety 6 Pack - Pure and Gentle Bar Soap with Glycerin - Includes Lemon Flower Mint Extracts and Amber - Soap Bar for Women and Men - 6 pc**Pears**$13.26**4.8★**▲ 130%**](https://www.amazon.com/dp/B0G8LW4CL8) [**Clearly Natural Essentials Glycerine Bar Soap Aloe Vera 12 oz 3 Count**Clearly Natural**$8.14**4.1★**▲ 47%**](https://www.amazon.com/dp/B009FJGP0Q)
**~~View all trending →~~**
## **What buyers say about glycerin soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**16%
*“light fragrance”*
**Quality-Overall**13%
*“Excellent product”*
**Suitability Combination Skin**9%
*“good for the skin”*
**Soft Feel**8%
*“Soft skin”*
**Cleansing**7%
*“cleans well”*
**Efficiency**7%
*“Works good”*
**Value For Money**3%
*“Great value”*
**Moist/Dry**3%
*“Does not dry out skin”*
**Lather**3%
*“lather is comfortable”*
**Symptom Reduction**3%
*“It does help with dark spots”*
### **What buyers complain about **
**Functionality-Overall**17%
*“Didn't work”*
**Smell**10%
*“odor strange”*
**Allergies**7%
*“irritation”*
**Symptom Reduction**7%
*“saw very little improvement”*
**Lather**5%
*“doesn't lather up”*
**Moist/Dry**4%
*“Makes skin dry”*
**Value For Money**4%
*“WAY TOO EXPENSIVE”*
**Skin Health**4%
*“Burns skin”*
**Size-Overall**3%
*“The bars are small”*
**Advertised Vs Actual Product**3%
*“False advertising”*
### **Top return reasons **
**Smell**19%
**Advertised Vs Actual Product**16%
**Functionality-Overall**12%
**Value For Money**8%
**Size-Overall**8%
**Ingredients-Overall**5%
**Moist/Dry**4%
**Defective Material/Parts**4%
**Lather**3%
**Skin Health**3%
## **Common questions**
- **Is glycerin soap profitable to sell on Amazon United States?**
- The niche generates $743K/yr across 45 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -9.6%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the glycerin soap niche?**
- 11 brands and 641 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in glycerin soap?**
- Top complaints mined from reviews: Functionality-Overall, Smell, Allergies. The return rate is 0.4%.
- **When does demand for glycerin soap peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the glycerin soap niche?**
- Listings span $2.93–$69.03; the average listing price is $16.42 (sweet spot $15–$100). The average incumbent carries 6,783 reviews — the moat a new listing must climb.
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