---
title: "Glow Haven Eye Mask — $49K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/glow-haven-eye-mask"
last_updated: "2026-08-11T10:24:13.730Z"
locale: en
meta:
description: "Niche score 46/100 · $49K/yr market · 40K searches/yr · $23.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $49K/yr market · 40K searches/yr · $23.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Glow Haven Eye Mask — $49K/yr Amazon US Niche (2026) - Flapen"
---
# **glow haven eye mask**
**Skip it**
Soft demand (-34.9% this quarter) — this niche doesn't clear our bar today.
Market size 12Growth 8Conversion 61Competition 31Returns 97Price range 80Avg price 95Brand share 32Review moat 36Quality gap 90
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$23.00**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$10.26–$34.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,881.94**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****$49K**
$49K/yr · 40K searches
**Growth**
**Bad****-34.9%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, glow haven eye mask is a $49K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 46/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **glow haven eye mask market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$35K–$46K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#208**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **100%**
- **Out of stock**
- **15.4%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**16**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**10%**
- LLVYUO33% - koseon30% - GONIM12% - HACHIAC6% - Vosteovip4% - BIODANCE4% - Open — no brand owns it (5 brands, 10%)
## **Demand**
Weekly Amazon search volume, last 20 weeks — -34.9% search growth over the last 90 days.
5K4KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/glow-haven-eye-mask/trend)
## **Top glow haven eye mask search terms**
- **deep collagen eye mask**9K/yr+160.6%5.7% conv. - **howusn collagen eye mask**12K/yr-60.9%2.0% conv. - **howusn collagen eye mask patch**9K/yr+1.1%3.0% conv. - **howsun collagen eye mask**3K/yr-36.0%2.4% conv. - **deep collagen hydrogel eye patch**2K/yr-66.0%4.2% conv. - **eye mask with bio-collagen peptide complex & vitamin c**5K/yr-99.1%2.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/glow-haven-eye-mask/search-terms)
## **Top glow haven eye mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$10K30%$15K40%$19K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Novoy 15 Pairs Bio-Collagen Real Deep Eye Patches - 6-in-1 Retinol Overnight Eye Patches for Dark Circles Puffiness & Wrinkles | 2% Caffeine+Hyaluronic+Niacinamide Korean Popular Eye Mask - ROSE**LLVYUO**$25.75**4.5★236 rev](https://www.amazon.com/dp/B0F2Z533M9) [2**7 PCS Peptide-Powered Deep Collagen Eye Mask 2026 New Under Eye Patches 360 Fit Eye Mask with Collagen Peptide Eye Patches for Puffy Eyes and Dark Circles Korean Popular Eye Mask (1)**koseon**$20.93**3.7★12 rev](https://www.amazon.com/dp/B0GWM1VZ51) [3**GONIM Under Eye Patches for Puffy Eyes and Dark Circles Collagen Eye Mask**GONIM**$25.34**4.2★760 rev](https://www.amazon.com/dp/B0F4KL36PX) [4**Peptide-Powered Deep Collagen Eye Mask 2026 New 7 Pairs Under Eye Patches 360 Fit Eye Mask with Collagen Peptide Eye Patches for Puffy Eyes and Dark Circles Korean Popular Eye Mask - ROSE**koseon**$11.94**2.6★11 rev](https://www.amazon.com/dp/B0GVJ7F1P1) [5**HACHIAC Koseon Collagen Eye Mask Peptide-Powered Deep Collagen Eye Mask with Collagen Peptide Under Eye Patches 360 Fit Eye Patches for Fine Lines Eyes and Dark Circles (1 pcs)**HACHIAC**$34.91**4.1★8 rev](https://www.amazon.com/dp/B0GXJR74FK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Under Eye Patches Collagen Eye Patches for Puffy Eyes & Dark Circles 360Fit Hydrogel Eye Mask with Caviar Extract Acetyl Hexapeptide-8 Niacinamide & Collagen Peptide SKincare Gifts for Women5 Pairs**Vosteovip**$22.93**19 rev1mo ago](https://www.amazon.com/dp/B0H2RXFGVG) [**KOSEON Collagen Eye Mask 360 Under Eye Patches with Caffeine & Niacinamide for Dark Circles Puffiness & Fine Lines Korean Skin Care 10 Sheets 5 Pairs**KOSEON**$25.96**10 rev1mo ago](https://www.amazon.com/dp/B0H2864G5F) [**koseon Collagen Eye Mask 2026 New 7 PCS Peptide-Powered Deep Collagen Eye Mask Eye Mask with Collagen Peptide Under Eye Patches 360 Fit Eye Patches for Puffy Eyes and Dark Circles**koseon**$26.28**5 rev2mo ago](https://www.amazon.com/dp/B0H1HCPBV9) [**Koseon Skincare Collagen Eye Mask Peptide-Powered Deep Collagen Eye Mask Eye Mask with Collagen Peptide Under Eye Patches 360 Fit Eye Patches for Dark Circles Puffiness & Fine Lines (1 pcs)**Koseon Skincare**$34.39**11 rev2mo ago](https://www.amazon.com/dp/B0GYX1JRYF) [**HACHIAC Koseon Collagen Eye Mask Peptide-Powered Deep Collagen Eye Mask with Collagen Peptide Under Eye Patches 360 Fit Eye Patches for Fine Lines Eyes and Dark Circles (1 pcs)**HACHIAC**$34.91**8 rev3mo ago](https://www.amazon.com/dp/B0GXJR74FK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KOSEON Collagen Eye Mask 360 Under Eye Patches with Caffeine & Niacinamide for Dark Circles Puffiness & Fine Lines Korean Skin Care 10 Sheets 5 Pairs**KOSEON**$25.96**5.0★**▲ 191%**](https://www.amazon.com/dp/B0H2864G5F) [**Under Eye Patches Collagen Eye Patches for Puffy Eyes & Dark Circles 360Fit Hydrogel Eye Mask with Caviar Extract Acetyl Hexapeptide-8 Niacinamide & Collagen Peptide SKincare Gifts for Women5 Pairs**Vosteovip**$22.93**4.4★**▲ 191%**](https://www.amazon.com/dp/B0H2RXFGVG) [**koseon Collagen Eye Mask 2026 New 7 PCS Peptide-Powered Deep Collagen Eye Mask Under Eye Patches 360 Fit Eye Mask with Collagen Peptide Eye Patches for Puffy Eyes and Dark Circles**koseon**$27.21**3.3★**▲ 190%**](https://www.amazon.com/dp/B0GVJS65Z5) [**koseon Collagen Eye Mask 2026 New 7 PCS Peptide-Powered Deep Collagen Eye Mask Eye Mask with Collagen Peptide Under Eye Patches 360 Fit Eye Patches for Puffy Eyes and Dark Circles**koseon**$26.28**3.3★**▲ 190%**](https://www.amazon.com/dp/B0H1HCPBV9) [**Koseon Skincare Collagen Eye Mask Peptide-Powered Deep Collagen Eye Mask Eye Mask with Collagen Peptide Under Eye Patches 360 Fit Eye Patches for Dark Circles Puffiness & Fine Lines (1 pcs)**Koseon Skincare**$34.39**4.5★**▲ 190%**](https://www.amazon.com/dp/B0GYX1JRYF)
**~~View all trending →~~**
## **What buyers say about glow haven eye mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**21%
*“Great moisturizer”*
**Soft Feel**11%
*“Feels really good”*
**Suitability Combination Skin**10%
*“Great for skin”*
**Quality-Overall**9%
*“the quality feels very luxurious for the price”*
**Suitability Dry Skin**7%
*“Works for dry skin”*
**Brightness/Shine/Glow**5%
*“gives shine”*
**Value For Money**4%
*“Excellent value for money”*
**Ease Of Use**4%
*“Easy to put on”*
**Comfort-Overall**2%
*“They are very comfortable”*
**Advertised Vs Actual Product**2%
*“As described”*
### **What buyers complain about **
**Allergies**9%
*“Severe allergic reaction”*
**Durability**9%
*“breaks apart”*
**Ease Of Use**6%
*“making it hard to use”*
**Value For Money**6%
*“Fairly expensive”*
**Moist/Dry**4%
*“its not moisturizing my face”*
**Adhesion/Stickiness**4%
*“wouldnt stick”*
**Quality-Overall**4%
*“Bad quality”*
**Functionality-Overall**4%
*“Just show no results”*
**Grip**3%
*“it slips off”*
**Skin Health**3%
*“Developed rash burnt my skin”*
### **Top return reasons **
**Value For Money**17%
**Functionality-Overall**14%
**Advertised Vs Actual Product**12%
**Adhesion/Stickiness**7%
**Size-Overall**6%
**Moist/Dry**6%
**Defective Material/Parts**4%
**Durability**4%
**Skin Health**3%
**Ease Of Use**2%
## **Common questions**
- **Is glow haven eye mask profitable to sell on Amazon United States?**
- The niche generates $49K/yr across 16 tracked products. 6 of 11 products launched in the last 360 days are still selling. 90-day search growth is -34.9%. Flapen's verdict: Skip it (46/100).
- **How competitive is the glow haven eye mask niche?**
- 11 brands and 16 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in glow haven eye mask?**
- Top complaints mined from reviews: Allergies, Durability, Ease Of Use. The return rate is 0.6%.
- **What does it cost to enter the glow haven eye mask niche?**
- Listings span $10.26–$34.91; the average listing price is $23.00 (sweet spot $15–$100). The average incumbent carries 2,882 reviews — the moat a new listing must climb.
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