---
title: "Gloura — $5K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/gloura"
last_updated: "2026-08-10T13:59:54.110Z"
locale: en
meta:
description: "Niche score 53/100 · $5K/yr market · 15K searches/yr · $19.71 avg price. A small market ($5K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $5K/yr market · 15K searches/yr · $19.71 avg price. A small market ($5K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Gloura — $5K/yr Amazon US Niche (2026) - Flapen"
---
# **gloura**
**Worth a look**
Shows demand growing >1,000% this quarter, but a small market ($5K/yr) keeps it on the watch list.
Market size 1Growth 100Conversion 21Competition 17Returns 96Price range 70Avg price 87Brand share 28Review moat 61Quality gap 95
**Growth**
**Incredible****>1,000%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$19.71**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$8.26–$30.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,064.41**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$5K**
$5K/yr · 15K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, gloura is a $5K/yr Amazon United States market (15K searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gloura market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$20K–$25K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#1,816**
- **Page quality**
- **0%**
- **Prime**
- **53%**
- **Sponsored**
- **100%**
- **Out of stock**
- **33.9%**
- **Avg brand age**
- **20 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **
**Sellers**
**26**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**9%**
- Smimvp25% - KAHI23% - Gloura18% - Generic11% - PUNAEE11% - Aiwejay2% - Open — no brand owns it (6 brands, 9%)
## **Top gloura search terms**
- **gloura pdrn pink collagen volume multi balm**6K/yr+0.0%3.4% conv. - **gloura**5K/yr>1,000%3.0% conv. - **gloura stick**4K/yr+0.0%3.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/gloura/search-terms)
## **Top gloura products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$51420%$1K30%$2K40%$2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Collagen Volume Multi Balm**Smimvp**$14.59**3.5★13 rev](https://www.amazon.com/dp/B0H142N4KC) [2**KAHI Wrinkle Bounce Multi Balm Stick | PDRN Collagen Wrinkle Stick | Korean Skin Care |All-in-One Hydrating Lip Balm Eye Cream Neck Cream Make Up Base & Face Mist Moisture Balm**KAHI**$19.71**4.2★9,473 rev](https://www.amazon.com/dp/B0DDC3QGJL) [3**Gloura PDRN Volufiline Collagen Lip Plumping Balm Pink Collagen Multi Balm Stick for Lips Face & Neck Hydrating Moisture Balm for Dry Areas**Gloura**$18.78**4.6★6 rev](https://www.amazon.com/dp/B0H1JCHXPM) [4**Gloura PDRN Pink Collagen Volume Multi Balm PDRN Volufiline Pink Collagen Multi Balm Stick Hydrating Stick for Face Lips & Neck Soothes Dry Areas Leaves Skin Soft Smooth & Plump (2 Pcs)**PUNAEE**$19.94**5.0★2 rev](https://www.amazon.com/dp/B0H12H2FDD) [5**PDRN Pink Collagen Volume Multi Balm Stick Collagen Wrinkle Stick Face & Body Balm Volumizing Hydrating Firming for Under-Eyes Neck Forehead Smile Lines (2 Pack)**Generic**$21.95**3.4★37 rev](https://www.amazon.com/dp/B0GY3NMQRD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SkyNutrition PDRN Volufiline Pink Collagen Volume Multi Balm Stick 2pcs**SkyNutrition**$25.01**8 rev1w ago](https://www.amazon.com/dp/B0H24KY5G3) [**Gloura PDRN Volufiline Collagen Lip Plumping Balm Pink Collagen Multi Balm Stick for Lips Face & Neck Hydrating Moisture Balm for Dry Areas**Gloura**$18.78**6 rev2mo ago](https://www.amazon.com/dp/B0H1JCHXPM) [**Gloura PDRN Volufiline Collagen Lip Plumping Balm Pink Collagen Multi Balm Stick for Lips Face & Neck Hydrating Moisture Balm for Dry Areas Leaves Skin Soft & Smooth (3pcs)**Gloura**$26.06**6 rev2mo ago](https://www.amazon.com/dp/B0H1J7TLTC) [**PDRN Pink Collagen Volume Multi Balm Stick 2 Pack Hydrating Wrinkle Balm for Face & Body PDRN Pink Collagen Volume Multi Balm for Under Eyes Neck Lips & Fine Lines Plumping Radiance Care**Aiwejay**$22.64**32 rev2mo ago](https://www.amazon.com/dp/B0H1HXJLZC) [**Gloura Stick Gloura PDRN Pink Collagen Volume Multi Balm Multi Moisture Wrinkle Collagen Moisture Balm Stick Deep Moisturizing for Face Body Lips Eyes Neck (2 pack)**PURRIDENT**$21.15**0 rev2mo ago](https://www.amazon.com/dp/B0H1CGZJDY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Collagen Volume Multi Balm**Smimvp**$14.59**3.5★**— 0%**](https://www.amazon.com/dp/B0H142N4KC) [**KAHI Wrinkle Bounce Multi Balm Stick | PDRN Collagen Wrinkle Stick | Korean Skin Care |All-in-One Hydrating Lip Balm Eye Cream Neck Cream Make Up Base & Face Mist Moisture Balm**KAHI**$19.71**4.2★**— 0%**](https://www.amazon.com/dp/B0DDC3QGJL) [**Gloura PDRN Volufiline Collagen Lip Plumping Balm Pink Collagen Multi Balm Stick for Lips Face & Neck Hydrating Moisture Balm for Dry Areas**Gloura**$18.78**4.6★**— 0%**](https://www.amazon.com/dp/B0H1JCHXPM) [**Gloura PDRN Pink Collagen Volume Multi Balm PDRN Volufiline Pink Collagen Multi Balm Stick Hydrating Stick for Face Lips & Neck Soothes Dry Areas Leaves Skin Soft Smooth & Plump (2 Pcs)**PUNAEE**$19.94**5.0★**— 0%**](https://www.amazon.com/dp/B0H12H2FDD) [**PDRN Pink Collagen Volume Multi Balm Stick Collagen Wrinkle Stick Face & Body Balm Volumizing Hydrating Firming for Under-Eyes Neck Forehead Smile Lines (2 Pack)**Generic**$21.95**3.4★**— 0%**](https://www.amazon.com/dp/B0GY3NMQRD)
**~~View all trending →~~**
## **What buyers say about gloura**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**20%
*“Helps moisturize”*
**Soft Feel**9%
*“Glides on smooth”*
**Quality-Overall**9%
*“Wonderful Product With Great Results”*
**Suitability Combination Skin**6%
*“Good for combination skin”*
**Suitability Dry Skin**4%
*“Great for dry skin”*
**Wrinkle**4%
*“Erase wrinkles”*
**Brightness/Shine/Glow**4%
*“Pretty and Glowy”*
**Ease Of Application**4%
*“Ease of application”*
**Value For Money**4%
*“Great Deal”*
**Ease Of Use**3%
*“easy to spread”*
### **What buyers complain about **
**Functionality-Overall**14%
*“No results”*
**Oily/Greasy**9%
*“Very greasy”*
**Value For Money**8%
*“Not worth the price”*
**Allergies**6%
*“Causes a rash”*
**Wrinkles**6%
*“doesnt help with wrinkles”*
**Advertised Vs Actual Product**5%
*“Didnt work as advertised”*
**Skin Health**5%
*“Burned my skin”*
**Smell**4%
*“Unpleasant smell”*
**Symptom Reduction**4%
*“I do not see an improvement in my fine lines”*
**Moist/Dry**3%
*“Not moisturizing”*
### **Top return reasons **
**Functionality-Overall**20%
**Advertised Vs Actual Product**17%
**Oily/Greasy**14%
**Smell**6%
**Adhesion/Stickiness**4%
**Product Condition**4%
**Skin Health**4%
**Wrinkles**4%
**Value For Money**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is gloura profitable to sell on Amazon United States?**
- The niche generates $5K/yr across 17 tracked products. 8 of 15 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the gloura niche?**
- 12 brands and 26 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in gloura?**
- Top complaints mined from reviews: Functionality-Overall, Oily/Greasy, Value For Money. The return rate is 0.8%.
- **What does it cost to enter the gloura niche?**
- Listings span $8.26–$30.89; the average listing price is $19.71 (sweet spot $15–$100). The average incumbent carries 1,064 reviews — the moat a new listing must climb.
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