---
title: "Trend — glossier mascara - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/glossier-mascara/trend"
last_updated: "2026-08-11T18:44:05.513Z"
locale: en
meta:
  description: "Niche score 47/100 · $180K/yr market · 57K searches/yr · $21.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · $180K/yr market · 57K searches/yr · $21.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — glossier mascara - Flapen"
---

# **glossier mascara**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 36Growth 34Conversion 96Competition 8Returns 97Price range 72Avg price 92Brand share 0Review moat 13Quality gap 75

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****14.3%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$21.96**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$9.62–$28.84**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$180K**

$180K/yr · 57K searches

**Growth**

**Okay****+7.3%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****26,263.13**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****91%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend