---
title: "Glossier Deodorant — $54K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/glossier-deodorant"
last_updated: "2026-08-11T09:16:07.083Z"
locale: en
meta:
description: "Niche score 33/100 · $54K/yr market · 64K searches/yr · $32.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $54K/yr market · 64K searches/yr · $32.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Glossier Deodorant — $54K/yr Amazon US Niche (2026) - Flapen"
---
# **glossier deodorant**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 13Growth 21Conversion 33Competition 0Returns 96Price range 95Avg price 95Brand share 0Review moat 71Quality gap 18
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$32.12**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$23.87–$42.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****653.2**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-7.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$54K**
$54K/yr · 64K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, glossier deodorant is a $54K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **glossier deodorant market data**
- **Units sold / yr**
- **1K–1K**
- avg 100–250/product
- **Revenue / yr**
- **$32K–$40K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#743**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **130 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**65**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- REFY89% - EADEM6% - Nécessaire5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.6% search growth over the last 90 days.
50K30KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 9.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/glossier-deodorant/trend)
## **Top glossier deodorant search terms**
- **refy lip gloss**47K/yr-6.8%2.1% conv. - **refy lip balm**7K/yr-0.8%2.5% conv. - **refy lip**9K/yr-20.7%1.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/glossier-deodorant/search-terms)
## **Top glossier deodorant products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$11K40%$21K60%$32K80%$43K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**REFY Lip Gloss - Blush (Light neutral pink) + Bonus Premium Korean Hydrating Sheet Masque**REFY**$30.77**4.4★24 rev](https://www.amazon.com/dp/B0DCGS2HBV) [2**REFY Mini Lip Gloss Trio Clear Rosewood & Topaz Shades Hydrating Non-Sticky Lip Gloss Set 3 x 5 ml**REFY**$42.58**5.0★4 rev](https://www.amazon.com/dp/B0FY9DNCGK) [3**REFY Lip Gloss - Dusk (Dark mahogany pink) + Bonus Premium Korean Hydrating Sheet Masque**REFY**$36.26**5.0★2 rev](https://www.amazon.com/dp/B0DCH7NBNN) [4**EADEM Le Chouchou Lip Softening Balm Lip Gloss for Women Overnight Hydrating & Moisturizing Luxury Lip Balm 0.5 oz Butter Mochi**EADEM**$23.87**4.6★2,636 rev](https://www.amazon.com/dp/B0DFRL3GHB) [5**Ncessaire The Lip Balm | Hydrating Hyaluronic Acid Lip Balm for Women and Men Mint Oil with Niacinamide + Essential Ceramides. Non-Comedogenic Lip Balm for Dry Lips 15 ml / 0.5 fl oz**Nécessaire**$27.11**4.6★600 rev](https://www.amazon.com/dp/B0DSGQ8Y5J)
### **Newest**
by launch date
[**REFY Mini Lip Gloss Trio Clear Rosewood & Topaz Shades Hydrating Non-Sticky Lip Gloss Set 3 x 5 ml**REFY**$42.58**4 rev8mo ago](https://www.amazon.com/dp/B0FY9DNCGK) [**Ncessaire The Lip Balm | Hydrating Hyaluronic Acid Lip Balm for Women and Men Mint Oil with Niacinamide + Essential Ceramides. Non-Comedogenic Lip Balm for Dry Lips 15 ml / 0.5 fl oz**Nécessaire**$27.11**600 rev1y ago](https://www.amazon.com/dp/B0DSGQ8Y5J) [**EADEM Le Chouchou Lip Softening Balm Lip Gloss for Women Overnight Hydrating & Moisturizing Luxury Lip Balm 0.5 oz Butter Mochi**EADEM**$23.87**2,636 rev1y ago](https://www.amazon.com/dp/B0DFRL3GHB) [**REFY Lip Gloss - Blush (Light neutral pink) + Bonus Premium Korean Hydrating Sheet Masque**REFY**$30.77**24 rev3y ago](https://www.amazon.com/dp/B0DCGS2HBV) [**REFY Lip Gloss - Dusk (Dark mahogany pink) + Bonus Premium Korean Hydrating Sheet Masque**REFY**$36.26**2 rev3y ago](https://www.amazon.com/dp/B0DCH7NBNN)
### **Trending**
90-day click momentum
[**EADEM Le Chouchou Lip Softening Balm Lip Gloss for Women Overnight Hydrating & Moisturizing Luxury Lip Balm 0.5 oz Butter Mochi**EADEM**$23.87**4.6★**▲ 64%**](https://www.amazon.com/dp/B0DFRL3GHB) [**REFY Lip Gloss - Blush (Light neutral pink) + Bonus Premium Korean Hydrating Sheet Masque**REFY**$30.77**4.4★**— 6%**](https://www.amazon.com/dp/B0DCGS2HBV) [**REFY Lip Gloss - Dusk (Dark mahogany pink) + Bonus Premium Korean Hydrating Sheet Masque**REFY**$36.26**5.0★**— 5%**](https://www.amazon.com/dp/B0DCH7NBNN) [**REFY Mini Lip Gloss Trio Clear Rosewood & Topaz Shades Hydrating Non-Sticky Lip Gloss Set 3 x 5 ml**REFY**$42.58**5.0★**— 7%**](https://www.amazon.com/dp/B0FY9DNCGK) [**Ncessaire The Lip Balm | Hydrating Hyaluronic Acid Lip Balm for Women and Men Mint Oil with Niacinamide + Essential Ceramides. Non-Comedogenic Lip Balm for Dry Lips 15 ml / 0.5 fl oz**Nécessaire**$27.11**4.6★**▼ 55%**](https://www.amazon.com/dp/B0DSGQ8Y5J)
## **What buyers say about glossier deodorant**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**25%
*“Very hydrating”*
**Soft Feel**16%
*“Goes on smooth”*
**Ease Of Application**7%
*“Applies on smoothly”*
**Value For Money**7%
*“Great value”*
**Quality-Overall**6%
*“This is a solid product”*
**Brightness/Shine/Glow**5%
*“Long lasting shine”*
**Adhesion/Stickiness**4%
*“Sticky”*
**Texture/Consistency-Overall**3%
*“nice texture,”*
**Thickness**3%
*“Lasts for hours and so thick, I LOVE it”*
**Color**2%
*“And the colors are pretty”*
### **What buyers complain about **
**Value For Money**20%
*“Kinda pricey”*
**Adhesion/Stickiness**8%
*“During the day the stickiness can be annoying”*
**Moist/Dry**6%
*“Didnt find this hydrating”*
**Smell**5%
*“I didnt know it has no scent”*
**Thickness**5%
*“Very thick”*
**Allergies**5%
*“Allergic reaction”*
**Quality-Overall**3%
*“not the best”*
**Leak-Proof**3%
*“My favorite obsession though it tends to leak at the applicator”*
**Product Condition**2%
*“came open and uhmmmmmm is this used”*
**Sensitivity-Overall**2%
*“My lips were painfully chapped due to the cold weather, to the point where they were burning and peeling”*
### **Top return reasons **
**Color**13%
**Moist/Dry**12%
**Advertised Vs Actual Product**10%
**Adhesion/Stickiness**9%
**Smell**8%
**Product Condition**7%
**Functionality-Overall**6%
**Value For Money**6%
**Texture/Consistency-Overall**4%
**Defective Material/Parts**4%
## **Common questions**
- **Is glossier deodorant profitable to sell on Amazon United States?**
- The niche generates $54K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Skip it (33/100).
- **How competitive is the glossier deodorant niche?**
- 3 brands and 65 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in glossier deodorant?**
- Top complaints mined from reviews: Value For Money, Adhesion/Stickiness, Moist/Dry. The return rate is 0.8%.
- **When does demand for glossier deodorant peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 9.6× the quietest.
- **What does it cost to enter the glossier deodorant niche?**
- Listings span $23.87–$42.58; the average listing price is $32.12 (sweet spot $15–$100). The average incumbent carries 653 reviews — the moat a new listing must climb.
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