---
title: "Glossier Boy Brow — $292K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/glossier-boy-brow"
last_updated: "2026-08-11T12:37:39.925Z"
locale: en
meta:
description: "Niche score 44/100 · $292K/yr market · 123K searches/yr · $22.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $292K/yr market · 123K searches/yr · $22.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Glossier Boy Brow — $292K/yr Amazon US Niche (2026) - Flapen"
---
# **glossier boy brow**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 51Growth 24Conversion 90Competition 13Returns 98Price range 66Avg price 93Brand share 0Review moat 32Quality gap 24
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$22.03**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****10.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$5.71–$33.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$292K**
$292K/yr · 123K searches
**Review moat**
**Okay****3,259.67**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-2.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, glossier boy brow is a $292K/yr Amazon United States market (123K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep–Oct–Nov. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **glossier boy brow market data**
- **Units sold / yr**
- **8K–10K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$176K–$220K**
- units × avg price
- **Conversion rate**
- **10.8%**
- **Avg BSR**
- **#1,389**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**104**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- Glossier92% - e.l.f.8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.6% search growth over the last 90 days.
80K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 10.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/glossier-boy-brow/trend)
## **Top glossier boy brow search terms**
- **glossier boy brow**58K/yr-1.8%5.6% conv. - **boy brow**20K/yr+7.5%5.9% conv. - **boy brow glossier**21K/yr-8.4%8.3% conv. - **glossier boy brow brown**6K/yr-31.2%11.0% conv. - **glossier brow gel**5K/yr-1.7%4.1% conv. - **glossier brow**5K/yr+7.9%3.2% conv. - **glossier eyebrow**3K/yr+42.0%2.9% conv. - **glossier eyebrow gel**4K/yr-26.3%5.1% conv. - **glossier boy brow blonde**2K/yr+11.2%13.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/glossier-boy-brow/search-terms)
## **Top glossier boy brow products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$44K30%$88K45%$132K60%$175K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Glossier Boy Brow Volumizing Eyebrow Gel-Pomade - Brown - Medium-Dark Brown**Glossier**$28.16**4.5★86 rev](https://www.amazon.com/dp/B0C4BXMQ5D) [2**Glossier Boy Brow Volumizing Eyebrow Gel-Pomade - Blond - Light-Medium Blond**Glossier**$28.10**4.2★42 rev](https://www.amazon.com/dp/B0C4LHHX47) [3**Glossier Boy Brow Volumizing Eyebrow Gel-Pomade - Clear - Transparent**Glossier**$29.83**4.1★23 rev](https://www.amazon.com/dp/B0C4C4K322) [4**Glossier Boy Brow Brown Eyebrow Gel & Volumizing Pomade - Creamy Tinted Brow Gel Defines Conditions & Thickens - Flexible Hold No Stiffness Beeswax & Hyaluronic Acid - Dermatologist Tested**Glossier**$21.88**5.0★6 rev](https://www.amazon.com/dp/B0FR1WPDT9) [5**Glossier Boy Brow Dark Brown Eyebrow Gel & Volumizing Pomade - Creamy Tinted Brow Gel Defines Conditions & Thickens - Flexible Hold No Stiffness Beeswax & Hyaluronic Acid - Dermatologist Tested**Glossier**$22.05**5.0★6 rev](https://www.amazon.com/dp/B0FXPPNV6K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Glossier Boy Brow Dark Brown Eyebrow Gel & Volumizing Pomade - Creamy Tinted Brow Gel Defines Conditions & Thickens - Flexible Hold No Stiffness Beeswax & Hyaluronic Acid - Dermatologist Tested**Glossier**$22.05**6 rev8mo ago](https://www.amazon.com/dp/B0FXPPNV6K) [**Glossier Boy Brow Brown Eyebrow Gel & Volumizing Pomade - Creamy Tinted Brow Gel Defines Conditions & Thickens - Flexible Hold No Stiffness Beeswax & Hyaluronic Acid - Dermatologist Tested**Glossier**$21.88**6 rev10mo ago](https://www.amazon.com/dp/B0FR1WPDT9) [**Glossier Boy Brow Clear Eyebrow Gel & Volumizing Pomade - Creamy Brow Gel Defines Conditions & Thickens - Flexible Hold No Stiffness Beeswax & Hyaluronic Acid - Dermatologist Tested**Glossier**$23.69**6 rev1y ago](https://www.amazon.com/dp/B0DMLW7WJX) [**Glossier Boy Brow Auburn Eyebrow Gel & Volumizing Pomade - Creamy Tinted Brow Gel Defines Conditions & Thickens - Flexible Hold No Stiffness Beeswax & Hyaluronic Acid - Dermatologist Tested**Glossier**$33.11**6 rev1y ago](https://www.amazon.com/dp/B0DMM3VGDF) [**Glossier Boy Brow Volumizing Eyebrow Gel-Pomade - Blond - Light-Medium Blond**Glossier**$28.10**42 rev3y ago](https://www.amazon.com/dp/B0C4LHHX47)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Glossier Boy Brow Brown Eyebrow Gel & Volumizing Pomade - Creamy Tinted Brow Gel Defines Conditions & Thickens - Flexible Hold No Stiffness Beeswax & Hyaluronic Acid - Dermatologist Tested**Glossier**$21.88**5.0★**▲ 280%**](https://www.amazon.com/dp/B0FR1WPDT9) [**Glossier Boy Brow Dark Brown Eyebrow Gel & Volumizing Pomade - Creamy Tinted Brow Gel Defines Conditions & Thickens - Flexible Hold No Stiffness Beeswax & Hyaluronic Acid - Dermatologist Tested**Glossier**$22.05**5.0★**▲ 240%**](https://www.amazon.com/dp/B0FXPPNV6K) [**Glossier Boy Brow Clear Eyebrow Gel & Volumizing Pomade - Creamy Brow Gel Defines Conditions & Thickens - Flexible Hold No Stiffness Beeswax & Hyaluronic Acid - Dermatologist Tested**Glossier**$23.69**5.0★**▲ 214%**](https://www.amazon.com/dp/B0DMLW7WJX) [**Glossier Boy Brow Auburn Eyebrow Gel & Volumizing Pomade - Creamy Tinted Brow Gel Defines Conditions & Thickens - Flexible Hold No Stiffness Beeswax & Hyaluronic Acid - Dermatologist Tested**Glossier**$33.11**5.0★**▲ 63%**](https://www.amazon.com/dp/B0DMM3VGDF) [**Glossier Boy Brow Volumizing Eyebrow Gel-Pomade - Brown - Medium-Dark Brown**Glossier**$28.16**4.5★**— 7%**](https://www.amazon.com/dp/B0C4BXMQ5D)
**~~View all trending →~~**
## **What buyers say about glossier boy brow**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**19%
*“Love the color”*
**Value For Money**17%
*“Great Value”*
**Ease Of Use**12%
*“Easy to use”*
**Quality-Overall**11%
*“the quality is impressive”*
**Eyelash Quality**5%
*“goes on great just like a mascara”*
**Durability**5%
*“It stays on well through the day”*
**Ease Of Application**3%
*“Application is super easy”*
**Advertised Vs Actual Product**3%
*“Works as it should”*
**Coverage**2%
*“It provides excellent coverage and long lashes”*
**Smudge Resistance**2%
*“Doesnt smear”*
### **What buyers complain about **
**Color**21%
*“It may just be that the color isn't what I expected”*
**Moist/Dry**10%
*“Dried up”*
**Size-Overall**8%
*“Everything is smaller”*
**Durability**7%
*“Unfortunately, this one didnt hold up”*
**Value For Money**6%
*“Not much product for the price”*
**Functionality-Overall**4%
*“doesnt do much for filling in the empty spaces”*
**Product Condition**3%
*“Previously used”*
**Suitability Combination Skin**3%
*“I didn't like it for my complexion”*
**Natural Ingredients**2%
*“Hard to look natural”*
**Thickness**2%
*“No way to really get enough off of the brush so it ends up going on way too thick”*
### **Top return reasons **
**Color**55%
**Moist/Dry**11%
**Advertised Vs Actual Product**9%
**Functionality-Overall**8%
**Size-Overall**3%
**Thickness**2%
**Quality-Overall**2%
**Texture/Consistency-Overall**1%
**Product Condition**1%
**Ease Of Application**1%
## **Common questions**
- **Is glossier boy brow profitable to sell on Amazon United States?**
- The niche generates $292K/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.6%. Flapen's verdict: Skip it (44/100).
- **How competitive is the glossier boy brow niche?**
- 2 brands and 104 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in glossier boy brow?**
- Top complaints mined from reviews: Color, Moist/Dry, Size-Overall. The return rate is 0.4%.
- **When does demand for glossier boy brow peak?**
- Demand peaks in Jul–Aug–Sep–Oct–Nov; the busiest month runs 10.0× the quietest.
- **What does it cost to enter the glossier boy brow niche?**
- Listings span $5.71–$33.11; the average listing price is $22.03 (sweet spot $15–$100). The average incumbent carries 3,260 reviews — the moat a new listing must climb.
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