---
title: "Glo7 Hair Dye Concealer Stick — $24K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/glo7-hair-dye-concealer-stick"
last_updated: "2026-08-11T09:19:38.640Z"
locale: en
meta:
description: "Niche score 36/100 · $24K/yr market · 93K searches/yr · $12.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $24K/yr market · 93K searches/yr · $12.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Glo7 Hair Dye Concealer Stick — $24K/yr Amazon US Niche (2026) - Flapen"
---
# **glo7 hair dye concealer stick**
**Skip it**
Soft demand (-41.5% this quarter) — this niche doesn't clear our bar today.
Market size 6Growth 4Conversion 26Competition 38Returns 68Price range 38Avg price 54Brand share 41Review moat 25Quality gap 96
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$12.54**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$8.94–$18.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****4,304.43**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$24K**
$24K/yr · 93K searches
**Growth**
**Bad****-41.5%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United States niche tracking, glo7 hair dye concealer stick is a $24K/yr Amazon United States market (93K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 36/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **glo7 hair dye concealer stick market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$38K–$50K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#150**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **96%**
- **Out of stock**
- **5.9%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**24**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 96%
**Open market**
**15%**
- Glo7 SkinCare29% - MOONGAZE18% - Generic17% - TABOUNTS9% - KTBKGV8% - SEVICH5% - Open — no brand owns it (6 brands, 15%)
## **Demand**
Weekly Amazon search volume, last 14 weeks — -41.5% search growth over the last 90 days.
4K3KApr '26Apr '26May '26May '26May '26Jun '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/glo7-hair-dye-concealer-stick/trend)
## **Top glo7 hair dye concealer stick search terms**
- **glo7 hair dye concealer stick**17K/yr-38.5%2.7% conv. - **meidianda hair dye stick**10K/yr-30.3%2.7% conv. - **culturelle hair stick**5K/yr+44.6%2.0% conv. - **hair dye concealer stick**10K/yr-55.0%1.8% conv. - **glo 7 hair dye stick**7K/yr-35.8%2.2% conv. - **glo hair dye stick**6K/yr-33.6%2.0% conv. - **gray hair concealer stick**5K/yr-4.6%2.0% conv. - **glo hair dye concealer stick**4K/yr-45.2%1.6% conv. - **grey hair concealer stick**4K/yr-1.8%2.6% conv. - **median hair dye stick**3K/yr-15.2%1.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/glo7-hair-dye-concealer-stick/search-terms)
## **Top glo7 hair dye concealer stick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$5K30%$7K40%$10K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Glo7 Hair Dye Concealer Stick Instant Gray Root Coverage Hair Color Touch up Stick Waterproof Sweat-Proof Long Lasting Temporary Hair Dye Portable for Travel Daily Use (02#Brownish black)**Glo7 SkinCare**$18.72**3.8★22 rev](https://www.amazon.com/dp/B0GS96CYSR) [2**2Pack Root-Touch-Up Hair Color Stick & Comb Instant Waterproof Black Dye for Gray Coverage Portable 2-in-1 Cream Formula Sweat-Proof Travel-Friendly Dye Pen for Women & Men (01#Black)**MOONGAZE**$10.21**3.5★183 rev](https://www.amazon.com/dp/B0FSLMKF2M) [3**Javpav Hair Color Stick Waterproof and Sweat-Proof Hair Dye Stick Portable Color Touch-Up Hair Sticks With Comb Cover Gray Hair Color Correction Sticks for Women & Men (02# Dark Brown)**Generic**$14.07**3.8★542 rev](https://www.amazon.com/dp/B0F6JJDDNG) [4**2-in-1 Hair Dye Comb Stick | Instant Dyeing Grey Hair Concealer Waterproof Sweatproof Fast Root Retouching Safe & Easy to Use 2-Pack (Black)**KTBKGV**$9.83**4.2★36 rev](https://www.amazon.com/dp/B0H19QNJKZ) [5**Glo7 Hair Dye Concealer Stick Waterproof & Sweatproof Gray Hair Cover Up Portable Temporary Hair Color with Brush for Travel & Daily (Brownish black*2)**Glo7 SkinCare**$17.88**4.3★6 rev](https://www.amazon.com/dp/B0GV36GPNS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2-in-1 Hair Dye Comb Stick | Instant Dyeing Grey Hair Concealer Waterproof Sweatproof Fast Root Retouching Safe & Easy to Use 2-Pack (Black)**KTBKGV**$9.83**36 rev2mo ago](https://www.amazon.com/dp/B0H19QNJKZ) [**Glo7 Hair Dye Concealer Stick Waterproof & Sweatproof Gray Hair Cover Up Portable Temporary Hair Color with Brush for Travel & Daily (Brownish black*2)**Glo7 SkinCare**$17.88**6 rev3mo ago](https://www.amazon.com/dp/B0GV36GPNS) [**Glo7 Hair Dye Concealer Stick Instant Gray Root Coverage Hair Color Touch up Stick Waterproof Sweat-Proof Long Lasting Temporary Hair Dye Portable for Travel Daily Use (02#Brownish black)**Glo7 SkinCare**$18.72**22 rev4mo ago](https://www.amazon.com/dp/B0GS96CYSR) [**Glo7 Hair Dye Concealer Stick Instant Gray Root Coverage Hair Color Touch up Stick Waterproof Sweat-Proof Long Lasting Temporary Hair Dye Portable for Travel Daily Use (01#Black)**Glo7 SkinCare**$18.75**22 rev4mo ago](https://www.amazon.com/dp/B0GS913TDC) [**Safe and Convenient Comb Hair Dye Portable Hair Dye Comb For Gray Hair Coverage Waterproof and Sweat-Proof 2 in 1 Instant Dye for Women & Men (BLACK) 2pcs**Weslaplus**$9.68**287 rev7mo ago](https://www.amazon.com/dp/B0G6YW272X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2-in-1 Hair Dye Comb Stick | Instant Dyeing Grey Hair Concealer Waterproof Sweatproof Fast Root Retouching Safe & Easy to Use 2-Pack (Black)**KTBKGV**$9.83**4.2★**▲ 169%**](https://www.amazon.com/dp/B0H19QNJKZ) [**Glo7 Hair Dye Concealer Stick Waterproof & Sweatproof Gray Hair Cover Up Portable Temporary Hair Color with Brush for Travel & Daily (Brownish black*2)**Glo7 SkinCare**$17.88**4.3★**▲ 155%**](https://www.amazon.com/dp/B0GV36GPNS) [**Glo7 Hair Dye Concealer Stick Instant Gray Root Coverage Hair Color Touch up Stick Waterproof Sweat-Proof Long Lasting Temporary Hair Dye Portable for Travel Daily Use (01#Black)**Glo7 SkinCare**$18.75**3.8★**▲ 106%**](https://www.amazon.com/dp/B0GS913TDC) [**Glo7 Hair Dye Concealer Stick Instant Gray Root Coverage Hair Color Touch up Stick Waterproof Sweat-Proof Long Lasting Temporary Hair Dye Portable for Travel Daily Use (02#Brownish black)**Glo7 SkinCare**$18.72**3.8★**▲ 88%**](https://www.amazon.com/dp/B0GS96CYSR) [**SEVICH Hair Root Touch Up Stick - Instant Gray Coverage Comb with Dual-Sided Applicator Long-Lasting Temporary Hair Color with Natural Plant Extracts Medium brown 15g**SEVICH**$10.76**4.3★**▲ 77%**](https://www.amazon.com/dp/B0F3JJVTZH)
**~~View all trending →~~**
## **What buyers say about glo7 hair dye concealer stick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“Best cover-up”*
**Color**13%
*“shade is perfect”*
**Coverage**11%
*“Excellent Coverage”*
**Ease Of Use**11%
*“Easy to open and use”*
**Efficiency**7%
*“Does the job”*
**Ease Of Application**7%
*“Easy application”*
**Suitability Colored Hair**5%
*“This color is very natural to match my colored hair”*
**Advertised Vs Actual Product**4%
*“Does what it says”*
**Value For Money**3%
*“Great price”*
**Durability**2%
*“Lasting”*
### **What buyers complain about **
**Color**16%
*“Color is not accurate”*
**Functionality-Overall**6%
*“not good results”*
**Durability**5%
*“Not lasting”*
**Coverage**4%
*“Not a strong coverage”*
**Adhesion/Stickiness**4%
*“its not sticky although the coverage is poor”*
**Ease Of Cleaning**4%
*“Very messy”*
**Ease Of Application**4%
*“The application is messy”*
**Oily/Greasy**3%
*“made the hair oily”*
**Quality-Overall**3%
*“Cheap product”*
**Stain Resistance**3%
*“creates a brown stain everywhere would not recommend”*
### **Top return reasons **
**Color**50%
**Advertised Vs Actual Product**8%
**Functionality-Overall**8%
**Suitability Colored Hair**7%
**Coverage**6%
**Adhesion/Stickiness**3%
**Suitability Short Hair**2%
**Weight Light**1%
**Ease Of Application**1%
**Product Condition**1%
## **Common questions**
- **Is glo7 hair dye concealer stick profitable to sell on Amazon United States?**
- The niche generates $24K/yr across 23 tracked products. 5 of 12 products launched in the last 360 days are still selling. 90-day search growth is -41.5%. Flapen's verdict: Skip it (36/100).
- **How competitive is the glo7 hair dye concealer stick niche?**
- 12 brands and 24 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in glo7 hair dye concealer stick?**
- Top complaints mined from reviews: Color, Functionality-Overall, Durability. The return rate is 2.3%.
- **What does it cost to enter the glo7 hair dye concealer stick niche?**
- Listings span $8.94–$18.75; the average listing price is $12.54 (sweet spot $15–$100). The average incumbent carries 4,304 reviews — the moat a new listing must climb.
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